Samsung Galaxy S6 sales helped boost Android market share in the US

Kantar Worldpanel ComTech is a global market monitoring system that creates market analytics databases for consumer panels. According to their latest expert’s commentary, the success of the Samsung Galaxy S6 has allowed Android to increase its US market share in the mobile operating system market and thus continues to be the most popular mobile operating system.As the S6 became the third most popular smartphone in the US in April, Android’s market share increased by 2.8 percent, totaling out to 64.9%. In Europe however, the opposite has happened as Android’s market share dropped by 2.9%. Samsung’s share of the US smartphone market grew constantly since the launch of the S6, resulting in having a share of 55% of the total Android sales until May 2015. The iOS market share has slowly declined as giants such as LG were able to double their shares year-over-year. HTC and Motorola fell behind by losing their shares after each period, however Huawei and Sony are still waiting to hit US consumers. In China, Apple now faces a great deal of competition against  Huawei who is now at number 2, and Xiaomi at number 3. The two Chinese rivals are behind Apple in market shares with a small difference of 0.5% only. The very fast paced mobile operating system world constantly changes as new and more affordable smartphones come out constantly. However, China has definitely the most interesting and important mobile market as it plays a huge role in a vendor’s success and its role as the birthplace of new brands that have grown and quickly gained global status.

Source: KantarWorldPanel

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