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June 10, 2015

People upgrading to a Samsung Galaxy S6 are mostly coming from other Samsung devices (55%) or Apple (40%)

by John_A

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Not long ago, we took a look at HTC One M8 not really wanting to update to the HTC One M9 (for various reasons). Thanks to the hard work of mobile trade-in sites CompareMyMobile UK and GadgetValuer USA, we now also have statistics for the Samsung Galaxy S6 and what devices its customers are coming from. After surveying customers from April 10th, the survey has found that 18.5% of them upgraded to a Samsung Galaxy S6 – not a bad percentage seeing as how many other devices there are out there.

Of that 18.5%, CompareMyMobile and GadgetValuer say that 55.17% of those converting to a Galaxy S6 have elected to do so after owning another Samsung device, and a whopping 40.69% of them were coming from an Apple device. This is especially surprising seeing as last year, Sony and Nokia converters to the Galaxy S5 made up about 25% of trade-ins, whereas anyone not called Samsung or Apple has made up less than 5% of this year’s trade-ins to a Galaxy S6.

upgrading to a Samsung Galaxy S6If you’re wondering which devices were the actual top trade-ins for the Galaxy S6, they were:

  1. Samsung Galaxy S4
  2. Apple iPhone 5
  3. Samsung Galaxy S5
  4. Apple iPhone 5C
  5. Apple iPhone 5S

The Galaxy S4 topping the list is no surprise at all, but I’m genuinely surprised that so many iPhone users are making the jump to the Galaxy S6 – guess Samsung’s strategy is paying off after all.

What do you think about this data about people upgrading to a Samsung Galaxy S6? Let us know your thoughts in the comments below.

Source: CompareMyMobile, GadgetValuer

The post People upgrading to a Samsung Galaxy S6 are mostly coming from other Samsung devices (55%) or Apple (40%) appeared first on AndroidSPIN.

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