More details emerge about TAG Heuer’s Google/Intel collaboration smartwatch

We know TAG Heuer is jumping into the smartwatch game, backed by Google and Intel, but we haven’t heard any concrete details about the watch just yet. Some new details have surfaced from Jean-Claude Biver of Swiss watch-making fame.

He didn’t divulge too much about the inner workings and specs of the watch, but he did give some insight into how much the watch will cost and how it’ll fare against Apple’s upcoming watch.

When asked about how likely it is that people would want a TAG Heuer luxury smartwatch, Biver seems to think there will be plenty of appeal for the device, even at $1,000. That direct, specific number seems to hint at what price point the companies are planning on going for, which is pretty high comparatively speaking. However, this is one of the first efforts by a major watch-maker to step in and create something that would sell like a traditional watch, and if you compare that $1,000 price tag to some other watches TAG Heuer makes… well, let’s just the the $1k comes in at the very low end against some of the other styles they offer.

So, for $1,000, you’d think you’d get a ton of functionality that beats out Apple’s watch, right? Not quite. Biver admitted that there will likely be some things that Apple’s watch will do that the TAG watch won’t, and vice versa. However, he’s not expecting to blow Apple away on the feature list. That might be some disappointing news to some, but I think it’s becoming pretty apparent that this watch is going to appeal to traditional luxury watch buyers, not the tech crowd that the likes of Pebble and Motorola are trying to snatch up.

It’s tough to say just how this will pan out since it’s the first of its kind, but it’ll be fun to see whenever it does hit the market later this year.

source: Hodinkee

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