Google starts testing new ad-targeting service for Fiber TV in Kansas City

In a press release published earlier today, Google announced that it’s now testing local ads with mobile-like ad-targeting for its Fiber TV service in Kansas City.

This ad delivery process pretty much resembles the manner in which ads are targeted for mobile devices, by way of enabling publishers to set specific requirements for their ads; for example, not being displayed on the same device more than once, or only being shown on units that have viewed technology-related content.

Here’s what Google has to say.

“Fiber TV ads will be digitally delivered in real time and can be matched based on geography, the type of program being shown (eg, sports or news), or viewing history. You can opt out of seeing ads that are based on viewing history from the Fiber TV settings.

If you’re a local business in Kansas City, just as with digital ads, you’ll only pay for ads that have been shown, and can limit the number of times an ad is shown to a given TV.”

If you happen to be based on Kansas City and you’re not happy with being part of the testing process, don’t worry. You can opt out. On the other hand, if you do already have access to the service, we’d love to know what you think of it — so be sure to let us know in the comments section below.

Source: Google

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