Apple Stores will reportedly add try-on stations and appointments for Apple Watch
Apple will reportedly introduce a number of new elements to their retail stores for selling the Apple Watch.
Apple apparently has plans for appointments and stations for trying on the watch, as well as expert employees for the Apple Watch Edition. The appointments are said to be limited to 15 minutes per customer, and will be available to allow customers to try on the Apple Watch. The appointments are said to begin on April 10, the day watch pre-orders begin, according to 9to5Mac:
Starting on April 10th, Apple will allocate 15 minutes per customer for in-store try-on appointments, using 10 try-on stations to manage what’s expected to be a steady flow of customers interested in having hands-on time with the Watch. While customers will not necessarily be required to have an appointment, they will be time-limited and guided during the hands-on experience.
After they try on a watch, customers will also apparently be able to make a follow-up appointment to pick up their chosen watch when the device launches on April 24.
Retail staff will reportedly split into four groups to offer personalized attention to certain customers. One group is set to help with trying on the watch, one is for sales. The third set of employees will apparently answer questions about the watch. As to the fourth group, they will reportedly deal exclusively with the Apple Watch Edition:
Finally, a special fourth group of employees will be dedicated to assisting buyers of the gold Apple Watch Edition models. This group of employees will be made up of “Experts,” Apple Store employees who have worked at the company for an extensive period of time and have completed extra customer service training.
The supply of Apple Watch Edition will be limited only to certain stores, so Edition experts won’t be needed at every Apple retail store.
Other retail plans, reported earlier this month, are said to include a focus on fitness, bands, and the iPhone. Apple will reportedly utilize soft-sell tactics. Apple is also reported to be installing safes in some stores to house the Apple Watch Edition.
Source: 9to5Mac
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