HTC UH OH program now official, U.S One M9 customers get FREE damage replacement for first 12 months

HTC went ahead and released a presser regarding today’s big announcement. As was previous rumored, HTC has unveiled a new protection plan referred to as UH OH Protection.

All U.S. customers who buy an HTC One M9 will get the UH OH Protection plan at no extra charge. UH OH will provide customers with a Free phone replacement in the event they crack their screen or drop it in water.  HTC has found that 69% of people who damaged their phone had done so in the past 12 months. More importantly, 47% of those people repaired their phone and it cost over $100.

Now you might be saying to yourself that you never drop your phone or damage it so you don’t need the program. Well HTC is sweetening this deal by giving those that don’t take advantage of the program $100 off your next HTC One phone.

This is a really nice deal and will give piece of mind to a lot of customers. However, I should note that if you currently pay your carrier for insurance plan, it’s unlikely you will be able to drop it since that also covers a lost or stolen phone. UH OH only covers damaged phones since you will actually be able to send it back to get a replacement.

Full Press Release:

HTC LAUNCHES INDUSTRY-LEADING UH OH PROTECTION WITH THE ALL NEW HTC ONE M9 TO ENSURE THE WORLD’S BEST LOOKING SMARTPHONE STAYS THAT WAY

Innovative program covers cracked screen or water damage for 12 months, or provides $100 off the next HTC One.

Bellevue, WA —March 18, 2015 — Because bad things happen to good smartphones, HTC America Inc. unveils UH OH^TMProtection, a new industry-leading initiative that protects U.S. customers who purchase the new HTC One M9 against life’s uh-oh moments.  UH OH Protection includes one free replacement within the first 12 months for a cracked screen, water damage or if you decide to switch carriers.

HTC UH OH Protection provides consumers who damage their new HTC One M9 with an untimely fall onto the pavement or into a toilet with a free phone replacement within 12 months of purchase. Consumers who don’t take advantage of UH OH Protection within the first 12 months will receive $100 towards the purchase of a future HTC One.

“With the HTC One M9, we didn’t stop with creating an award-winning smartphone and amazing user experiences. We created an innovative new program that ensures the best phone on the market stays that way,” said Jason Mackenzie, president of HTC Americas. “We want our customers to have the confidence to use their new HTC One and the peace of mind that HTC has your back if something unfortunate happens to it.”

Based on a Google Insights Survey conducted in March 2015 with individuals that had damaged their smartphone:

o  69% of respondents said they have damaged their phone in the past 12 months, and

o  47% of those that have repaired their phone spent $100 or more, while

o  25% are currently using a damaged phone

“While other smartphone companies look at uh-oh moments as a way to profit off of you, we are focused on adding value to owning an HTC One. If you don’t need UH OH Protection, we are going to give you $100 off your next HTC One,” said Mackenzie. “If something does happen, we’re going to take care of you – quickly.”

How UH OH Protection Works

UH OH Protection is automatically provided with HTC One M9, which will be going on sale soon. With a call to HTC Care at 1 (866) 449-8358, an HTC Care team member will arrange to overnight a replacement phone. It is a simple and hassle-free process.

For more information, visit http://www.htc.com/us/uh-oh-protection.

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About HTC

HTC Corporation aims to bring brilliance to life. As a global innovator in smart mobile devices and technology, HTC has produced award-winning products and industry firsts since its inception in 1997, including the critically acclaimed HTC One and Desire lines of smartphones. The pursuit of brilliance is at the heart of everything we do, inspiring best-in-class design and game-changing mobile experiences for consumers around the world. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). http://www.htc.com 

Editor’s Notes

Jason Mackenzie, President of HTC Americas, will be hosting a live Q&A with consumers to share details about the UH OH Protection program on Wednesday, March 18 at 9 a.m. PT. Consumers can submit questions via Twitter to @HTCUSA. The event will be live streamed at http://www.htc.com/us/uh-oh and then archived on YouTube at HTCAmerica.

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