Listen to full songs from Rhapsody through Twitter

Almost two years ago Twitter tried to jump into the online music streaming market with their own Twitter Music offering, a platform that never took off and was eventually shut down. Twitter appears to be ready to give it another go with the addition of Rhapsody to their Twitter Audio Card feature. Rhapsody users can now share what they are listening to via Twitter and more importantly, followers can listen to the full song provided by the Rhapsody service as part of the partnership.

Twitter introduced their Audio Card feature last fall as a way to make it easier for users to access audio content. The technology enables content to be played from within the Twitter client, which makes it less likely users will abandon their timeline browsing if they are not popped out into a new app. Rhapsody is hoping users who see how convenient the service is to access via Twitter may decide to check out a Rhapsody subscription.

As part of the new partnership between Rhapsody and Twitter, Rhapsody obtained deals with music providers to ensure any titles in the 30 million song catalog could be played through the Twitter Audio Card, whether the person accessing it has a Rhapsody subscription or not.

When Twitter first introduced the Audio Cards, Soundcloud was the only partner announced at the time. Although Rhapsody only boasts about 2.5 million subscribers, a far cry from a service like Spotify with 60 million paid users, this is still a nice addition for Twitter.

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