Google’s interactive cards head to YouTube videos
Interactive cards are a recurring feature among various apps and services produced by Google. They offer more information at a glance than almost any other alternative. Google Now uses these cards to spread apart content and suggestions. Play Movies & TV displays them for a quick look at information regarding the film/show, actor, director, and other items. Since they are so useful, the interactive cards are being made available to content creators on YouTube.
On YouTube, the interactive cards come in six variations: Merchandise, Fundraising, Video, Playlist, Associated Website, and Fan Funding. Each is rather self-explanatory. They are described as an “evolution of annotations” for viewers to explores additional content and areas. Without question, this new form of a popup looks better than what YouTube had been using for years.
The interactive cards on YouTube will work across web, phone, and tablet platforms.
Source: YouTube Creator Blog
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