Apple Watch as a filter for what’s really important
I had the pleasure of sitting next to Clayton Morris during the Apple event last Monday and chatting with him about it for a couple of hours afterwards. Clayton has a real ability to explain technology to the mainstream. It’s what makes him a powerful voice for consumer electronics on TV. So, when he talks about why he’s getting an Apple Watch, it makes for a fascinating read. From claytonmorris.com:
On the surface the Apple Watch is limited and direct with the most useful information pushed to the top. A text comes in from one of my VIP contacts and I can immediately read it and respond without being dragged four layers deep inside my phone. To respond I can only use voice dictation or tap one of the prefilled fields such as “On my way”. An Uber notification that my car is two minutes away. Great, nothing more to see here. A Dark Sky notification that a massive thunderstorm is set to strike. I think I’ll head inside. A phone call from my wife, “Hello?”. No more fumbling for the phone inside the car, the backpack or pants pocket. My phone could even be plugged in three floors away, on the same WiFi network, and I can receive a call on my wrist.
That this so closely matches my take and Serenity’s take — three people who’ve tried it both in September and now March — should hopefully help some of the more public, less hands-on doubters start to at least open their minds to the possibility that there’s something here. Because there absolutely is.
What’s more — that’s only one aspect of the Apple Watch as well. Add in the health and fitness, remote control, and other features, and I still think people are underestimating the value it can provide.
April is going to be a lot of fun.
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