Jony Ive: We’re a group of people who love our watches
“It’s technology worn on the wrist. I sensed there was an inevitability to it.”
Apple’s Jony Ive is once again doing an Apple Watch focused interview in advance of the Spring forward event, this time covering everything from how he came to work in Cupertino to the responsibilities of designing for the wrist. From Nick Foulkes at the Financial Times:
However, it was not without some trepidation that he embarked on the watch. “It was different with the phone – all of us working on the first iPhone were driven by an absolute disdain for the cellphones we were using at the time. That’s not the case here. We’re a group of people who love our watches. So we’re working on something, yet have a high regard for what currently exists.”
Ive also elaborates on the charging mechanism built into the Apple Watch Edition box:
Thus, the box of the top-of-the‑range watch is aniline-dyed leather on the outside and a “sort of ultra- suede on the inside” – so far, so conventional, but there is a connector at the back that turns it into a charging dock when the watch snaps into place thanks to magnetic technology. “I like the idea that it’s all part of one experience, it’s all part of how we feel about something, and that each of these elements can play a positive and interesting role.”
There’s also an aside that mentions “both starting at $349″ but doesn’t make clear whether he (the author) is talking about “both” the Apple Watch Sport and stainless steel Apple Watch, or “both” finishes or sizes or some other aspect of just the Apple Watch Sport. Apple hasn’t officially linked any price point to any specific watches or collections — they’ve only said the product line will start at $349. Probably best not to set expectations any particular way and just wait for Monday’s event when all will, hopefully, be made clear.
Update: Looks like Financial Times was confused, all Apple’s said so far is the Apple Watch starts at $349.
Overall, while Jony Ive interviews are no longer a rarity, they’re still fascinating, so be sure to give this one a read.
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