Twitter’s growth remains flat as its profit continues to dip
Twitter’s Q2 2016 earnings report tells a story we’ve heard many times before: namely, flat growth and a net loss in terms of profit. For the quarter ending June 30th, Twitter saw revenue of $602 million but a net loss of $107 million. The service boasted 313 million monthly active users, up 3 percent over the previous year. Last quarter, Twitter reported 310 million monthly active users.
Twitter’s main source of revenue is advertisement. For the quarter, advertising revenue accounted for $535 million of the company’s $602 million total, with mobile bringing in 89 percent of all ad dollars. Ad revenue was up 18 percent year-over-year.
So far in 2016, Twitter has emphasized live video, particularly for sports and political events, and the company continues to update Periscope, its livestreaming service. Twitter also boosted its GIF size limit to 15MB, made it easier to quote your own tweets and rolled out a few changes aimed at making the site friendlier for casual users. Plus, Twitter is getting in on the augmented reality game with the addition of former Apple UI designer Alessandro Sabatelli.
“We are seeing the direct benefit of our recent product changes in increased engagement and usage,” Twitter CEO Jack Dorsey said in today’s report. “We remain focused on improving our service to make it fast, simple and easy to use, like the ability to watch livestreaming video events unfold and the commentary around them.”
Today’s report marks Dorsey’s first full year as Twitter CEO since re-joining the company he founded. In July 2015, Dorsey took over as CEO from Dick Costolo after the company’s April earnings report showed slow user growth on top of net losses for the first quarter of the year. Twitter has historically struggled to attract users and generate profit on the same levels as platforms like Facebook and Instagram. Facebook Messenger, for example, recently topped 1 billion users.
Source: Twitter
Twitter for Android gets a much-needed night mode
White and blue might be Twitter’s official look, but it’s not exactly eye-friendly at night — fire up the official mobile app in the dark and you’ll burn your retinas. Mercifully, that won’t be a problem from now on. Twitter for Android now includes an optional night mode that, as you’d suspect, changes the palette to less eye-searing shades of dark gray. This isn’t a new feature in Twitter clients by any stretch (Tweetbot says hi), but it’s helpful if you prefer to use the official app. As for iOS? While there’s no mention of a night mode yet, it’s likely coming in the near future.
Now on Android! Turn on night mode to Tweet in the dark. 🌙https://t.co/XVpmQeHdAk pic.twitter.com/vrIDEM22vO
— Twitter (@twitter) July 26, 2016
Source: Twitter (1), (2)
Illinois politician resigns after fighting social network fakes
Politicians tend to quit over scandals or sheer public outcry, but fake social networking accounts? That’s new. Illinois House representative Ron Sandack has resigned after spending weeks battling with “cyber security issues” — namely, people creating multiple impersonating Facebook and Twitter accounts. The fight made him “re-evaluate” his role in office and whether or not it was worth missing “important family events” to be there, he says.
There won’t be much of a power vacuum, since many already expect young up-and-comer David Olsen to take Sandack’s place. Still, it shows just how much grief online impersonation can cause. If problems with your accounts are important enough that they could make you question your career in politics, social networking is no longer a nice-to-have feature.
Via: Reuters
Source: Capitol Fax (1), (2)
Facebook and Twitter helped catch suspected militants in Brazil
Big social networks have been doing more to quash extremist content and views lately, but rarely are they praised for having a real impact on investigation. On a television interview last night, a judge confirmed that Facebook and Twitter cooperated with authorities to help track down 12 suspected militants that were planning to attack the Rio Olympics.
After a judicial order to assist the Brazilian investigators’ “Operation Hashtag,” the internet titans provided information on their online behavior that was key to locating the militants. But it isn’t clear how much Facebook and Twitter shared or whether they gave authorities actual user exchanges. During the interview, the judge only said: “The companies began to provide data related to the content of the conversations and data about where those conversations were posted.”
Lately, the social giants have taken a zero-tolerance policy toward extremist discussion. YouTube, Facebook and others have instituted systems to automatically delete content that includes beheadings or other incidents they deem likely to incite violence. Meanwhile, Twitter has stepped up its post-incident response, deleting many pro-extremist accounts and tweets in the wake of the recent attack in Nice, France.
But cooperating with investigators raises sticky questions about privacy, especially for Brazilian police, who have liberally pressured tech companies for user data to solve local drug crimes. Back in March, they detained a Facebook vice president for the company’s failing to provide user data for the messaging service WhatsApp, which it owns. Authorities refused to accept that the company cannot access it due to automatic encryption and blocked the service for 72 hours in May, then punitively froze Facebook funds in July. But it seems that the Olympics was too international and high-profile to avoid cooperating.
Via: Fast Company
Source: Reuters
Twitter finally figures out what Twitter is (maybe)
Since its inception, Twitter has seemed like a 24/7 global cocktail party; the sort of thing that would appeal to information-addicted media types. But the service has evolved into a platform where news unfolds in real time. It’s where the #BlackLivesMatter hashtag and subsequent movement began in 2013, following the shooting of Trayvon Martin. It’s where the world turned to follow the Ferguson protests in 2014 — and even before that, Michael Brown’s death was being discussed on Twitter. There’s no doubt that the service is a valuable tool for reporting, but how do you sell its benefits to the wider public? That’s something Twitter is hoping to solve with a new marketing campaign.
“Starting today, we’re taking steps to express what we’re for and what we’ve always been,” Twitter’s CMO, Leslie Berland, wrote in a blog post today. “Twitter is where you go to see what’s happening everywhere in the world right now.” That revamped branding starts with two new video ads, which also premiered this morning:
See what’s happening: https://t.co/ChbWRrSJyKhttps://t.co/r9AZd9rzI3
— Twitter (@twitter) July 25, 2016
See what’s happening — politics on Twitter.https://t.co/xaJo3PmYn5
— Twitter (@twitter) July 25, 2016
Berland claims the company is now recognized by 90 percent of people around the world (I sure would love to see the specifics of that study), but Twitter also found that many people were confused by what it actually offers. Some thought it was just another social network for connecting with friends, while others felt they were “supposed to Tweet every day,” but didn’t have that much to contribute.
These two ads are, of course, just a start. But they’re the product of a company that’s slightly more self-aware of what it actually is. Twitter is a great platform for broadcasting just about anything, but it needs to get better at communicating that fact. It’s also shown some signs at making itself a safer space from harassment. Last week, it finally banned one of its most controversial users, conservative commentator Milo Yiannopoulos, after he kicked off a trolling campaign against Ghostbusters’ star Leslie Jones.
Source: Twitter
Twitter is livestreaming weekly MLB and NHL games
Twitter’s live sports streaming plans are expanding well beyond college games, the NFL and tennis. It just unveiled plans to livestream weekly Major League Baseball and National Hockey League games for free with occasional ads. This won’t replace a TV or internet video subscription (you can only watch if you’re out-of-market, for one thing), but it’ll be widely available: MLB games will be available in most countries worldwide, while NHL matches will be available across the US. You won’t need to log in to start watching, either. And this is apparently just the start, as Twitter is also promising regular programming regardless of the sports you watch.
The social network is partnering with 120 Sports on a nightly highlights show, The Rally. While details of its format are vague, it’ll be available to anyone in the US. Between this and the growing range of streaming games, Twitter’s strategy is increasingly clear: it wants to be the go-to place to discuss sports online. There’s no guarantee that it’ll work given that Twitter’s existing strategies to get more users haven’t borne much fruit, but we doubt that most sports fans will object.
Via: TechCrunch
Source: Twitter (PR Newswire)
The 2016 RNC was celebratory and friendly, both online and off
Donald Trump has, whether knowingly or not, tapped into some deep-seated bigotry still lurking just beneath the surface of this country. I do not know if Trump agrees with the openly racist people he retweets or if he’s merely aping the language and memes of the alt-right for political gain. As many have discovered, though, Trump’s most vocal supporters on Twitter are often unabashedly anti-Semitic, homophobic, sexist and racist. The question for me as I prepared for the 2016 Republican National Convention was, would these newly invigorated hate groups suddenly feel as safe expressing themselves face-to-face as they do online?
I’m happy to report the answer is no — mostly, anyway. The 2016 RNC certainly wasn’t without incident or ugliness, but by and large the crowds were peaceful and respectful, and the hate groups did not find the Republican Party waiting for them with open arms in Cleveland.
Using a tool called Hyp3r, Engadget collected every tweet and Instagram that was geotagged from the official convention venues. We scoured the data looking for slurs, overtly racist language and echoes (more on those below) and came up empty. Hyp3r pulls in tweets from only users with the location enabled on their devices, so it’s not a comprehensive collection of 140-character missives, but our data suggest that Trump’s white-supremacist contingent didn’t make it to the convention floor. Or, at the least were very discreet about their more radical beliefs.
On Twitter, white supremacists can hide behind the anonymity of their screen name and use an obscure marker called an echo — literally just a series of parenthesis ((()) — to target people for an army of trolls. Sometimes those attacks are just insults and memes, but they sometimes turn violent. Countless people have received death threats, especially Jewish journalists. I’m not even Jewish and even I have even been on the receiving end of threats and harassment after tweeting unflattering things about Donald Trump. Multiple times I’ve been told I would soon find myself in an oven.
Second time today someone has threatened to put me in an oven. @realDonaldTrump supporters are the best. pic.twitter.com/N8X6oSdkDF
— Terrence O’Brien (@TerrenceOBrien) March 25, 2016
In person, though, such overt racism is considered deeply taboo. Indeed, expressions of these sentiments at the convention, both in person and on social media, appeared to be few and far between. And they were often quickly snuffed out. Republican Congressman Steve King of Iowa found himself on the receiving end of criticism from both sides of the aisle after he suggested on MSNBC that nonwhites had contributed little to civilization. And Illinois delegate Lori Gayne had her credentials stripped after she posted a photo of a police sharpshooter with the caption “Our brave snipers just waiting for some N**** to try something. Love them” on Facebook.

Supporters watch Donald Trump speak on a giant screen outside the Quicken Loans Arena.
Some delegates I spoke to expressed concerns that this might violate Gayne’s right to free speech, but all of them condemned the language. That includes Illinois Republican Party Chairman Tim Schneider, who told the Chicago Sun-Times that the GOP, “has zero tolerance for racism of any kind and threats of violence against anyone.”
A group of Cruz delegates from Washington I interviewed also suggested the tone on the floor did not reflect that of Trump’s most virulent supporters online. While they did accuse Trump delegates of bullying and said they had heard at least one threaten violence against a delegate from another state, they had not overheard anything overtly racist or anti-Semitic on the floor. This came as a relief because many of the Washington delegates were part of the “Never Trump” movement. They were in part motivated by what delegate Selena Coppa called Trump’s sounding of a “dog whistle” for white supremacists.
So does that mean the bigots all stayed home?

Not quite. There was a small collection of openly hostile hate groups in Cleveland this week; they were confined to the streets outside the convention center. But even there they were merely a very vocal minority. A small group of protesters had set up in Public Square most of the week declaring that Allah was Satan and that “all true Muslims were jihadists.” One man paraded up and down 4th, right outside the convention center, with a sign declaring that “Jews DO run the media.” I witnessed a man offer a Hitler salute and chant “Sieg Heil!” though I suspect he was simply trolling, and there were several members of the anti-immigrant group Soldiers of Odin on the ground and well as a handful of high-profile white supremacists.

But I watched a Trump supporter talk down the man screaming “Sieg Heil.” And it’s not as if the Soldiers of Odin were greeted with cheers when they arrived at Public Square.
Could it simply be that everyone was on their best behavior because they were out in public and the eyes of the nation were focused on them? Perhaps. But I’m choosing to believe that tone at the convention truly reflected the beliefs and attitudes of the rank-and-file party members.
The rhetoric from the stage during the RNC was predictably ugly and chances are, next week’s Democratic National Convention won’t be much better. But that sort of partisan red meat is mostly for show. The people in the streets and on the convention floor were polite and friendly. The air was celebratory, not hostile.

A Trump supporter and Black Lives Matter protester jam outside the Quicken Loans Arena.
I’m not going to pretend to agree with the politics of Donald Trump or the Republican party, but months of watching the campaign play out mostly through the lens of social media had left me despondent. A week in Cleveland has me feeling a little more hopeful. Most of the vitriol online didn’t spill over into the streets at the RNC. Face-to-face it seems we’re able to still realize that, even if we disagree about how to get there, we all share common goals as Americans.
Twitter adds more college sports to its video streaming lineup
Twitter is adding new video streaming deals almost daily, and today it announced an agreement that pads its college sports lineup. Following last week’s Pac-12 deal, the social network is teaming up with Campus Insiders to stream over 300 “live college events” from Mountain West Conference, Patriot League and West Coast Conference. Yes, that includes live games and competitions spanning football, basketball, lacrosse, soccer, baseball, volleyball, field hockey, water polo and swimming. If you’re not familiar, Campus Insiders is like an all digital version of ESPN for college sports, offering news and live coverage for 3,000 live events thanks to partnerships with five conferences.
What’s more, Campus Insiders puts on the Nova Home Loans Arizona Bowl which is “the first and only digitally-Âfocused college football bowl game broadcast.” Campus Insiders will provide updates and highlights in addition to its live events. Twitter will also get news and highlights from the ACC Digital Network. While that content won’t include live games, it will give fans of Atlantic Coast Conference schools a way to catch up on any action they might have missed and keep track of all the latest developments. The ACC recently announced its own network in partnership with ESPN for 2019, so that’s where most of its live action will be available. Part of that option includes a digital (streaming) channel that will show 600 live events launching this fall.
In a press release announcing the deals, Twitter’s CFO Anthony Noto noted that the agreements would allow users who are already chatting about the sporting events on the social network a chance to stream live videos in the same place. “Twitter is the fastest way to see what’s happening in sports,” he said. Campus Insiders’ digital foundation makes it more suited to tackle streaming on Twitter than a traditional network. Since it’s already doing so on its own, the pieces are in place to easily make the leap. Speaking of which, there’s no word on when you can expect the live events, news and highlights to make their debut, but we’d surmise it will start up when students head back to school this fall.
Source: Twitter (PR Newswire)
Periscope videos can now be embedded with a tweet
One key thing was missing from Periscope’s live video option: the ability to embed the video streams and archived footage in other places rather than sharing a link. Twitter’s livestreaming option is doing something about that today as Periscope videos can now be posted in a tweet. This means that so long as you’re willing to embed the tweet than contains the live video, you’ll be able to post them wherever you like. The app also got a Highlights feature, but it’s different from what Facebook’s live videos offer.
Rather than displaying a timeline of reactions, Periscope creates a short trailer-like compilation of the broadcast. The app uses “a variety of signals” to determine which parts make the cut, a process that the company says will continue to improve over time. There’s also a new Autoplay feature that will automatically start playback when you swipe over to the Watch tab and Global Feed. If you’re familiar with the Instagram video feed, you have an idea of how this works. Autoplay is only available on Android for now, but it’s coming to iOS “soon.” Those Highlights will be available in both versions of the app over the next few days though, so you won’t have to wait long to try it out.
LIVE on #Periscope: On the range with Jason Day https://t.co/0NhfLaEeNA
— PGA TOUR (@PGATOUR) July 21, 2016
Source: Periscope (Medium)
Vine is a sinking ship, but one worth saving
If you haven’t checked in on Vine recently, you might find the six-second video network looks a little less vibrant than it used to. The service has seen most of its high-profile creators move over to other platforms, while executives are quitting en masse. Vine now exists in a state of unmanaged decline, its enormous potential withering away in the sunlight. Twitter may have shown extraordinary prescience in acquiring Vine, but it’s clear that nobody has a clue how it should work.
The central issue is that Vine’s leadership doesn’t know what it is, and as a consequence, don’t know how to manage it. There’s a similar malaise at Twitter itself, which is defined not by its leaders, but through the prism of the people who use it regularly. For some, it’s a social network, while others describe it as more of a broadcasting platform. Either way, both of those very distinct concepts require drastically different management styles. But since nobody’s clear on what Vine and Twitter are, both leadership teams are desperately clinging to the status quo in the hope that things will improve.
Orson Welles is believed to have said that “the enemy of art is the absence of limitation,” but the web offers almost unlimited space onto which we can pour our thoughts. Vine, like Twitter, exists as a rejection of that principle, forcing people to be briefer and more creative. Six seconds was a concession to the technical realities with the processing and uploading of video on mobile networks. But it managed to spawn a phenomenon that has launched more than a few tweens into minor stardom, almost overnight.
Vine quickly became a vehicle for weird art, stop-motion videos, hand-drawn animation and news clips that boiled a breaking event down to its defining moment. But six seconds was perfect for comedy, which is one of the reasons I’ve been such an avid fan of the service. Six seconds, as it turns out, is the perfect length to establish a premise and execute a punchline. Take this clip from Danny Gonzalez, which has to be the pinnacle of the art:
Producing a successful Vine clip isn’t as simple as mugging into a camera for six seconds. Believe it or not, there are artistic and commercial pressures that come with pushing clips out on the service. Jessica Vazquez generated a following of more than three million users before quitting Vine in March of this year. In a YouTube video explaining her decision, she said that “you can say that it’s six seconds, but six seconds — putting it out there in front of millions of people to tell you what they think about it is hard.”
From obscurity, figures like Vazquez were suddenly being pressured by their audiences, for no direct compensation, to keep pumping out hits. Advertisers were quick to fill the gap, using “influencers” to become the face of their brands in exchange for piles of cash. But that money has dried up, with a report from Digiday back in May revealing that businesses have fallen sharply out of love with Vine. Talent agencies that sprang up to represent these new stars have begun pushing them to ditch Vine for platforms that supply better ad analytics, such as Snapchat, Facebook and Instagram.
It doesn’t help that while Vine is happy to compromise on video length, it’s been woefully slow in iterating its service. Snapchat is eating its lunch because it offers far more features, such as live video filtering, special effects and those aforementioned ad analytics. It’s also managed to present itself as far less formal than Vine, reducing the need for overly structured or heavily edited clips that for many seem like too much effort. This laid-back attitude means that Snapchat is less intimidating for new users who don’t feel capable of matching Vine’s more talented stars.
On the subject of stars, Vine describes itself as “the entertainment network where videos and personalities get really big, really fast.” But there’s a disconnect between what it says and how it behaves, especially when it comes to the treatment of that talent. Viners have only recently been allowed to make money from their clips, no matter how much effort or time goes into them, or how popular they become. Buzzfeed revealed that late last year Vine held a crisis summit with a clutch of top Viners, ostensibly to discuss remuneration for their work. But, given the subsequent brain drain that has taken place through 2016, those talks clearly foundered.
Which means that Vine is going to continue to spiral downward, unless it can make some big changes, quickly. An example worth examining would be YouTube Red, which dealt with a similar issue of talent retention, although it was backed with Google’s billions. The site was evolving from a collection of clips into its own entertainment destination, and executives knew it had to maintain its stable of stars. So, it created a subscription service and signed deals with some of its biggest names, letting them earn money from the subscription pot.
YouTube’s natural development into the TV of the future was enabled because the people in charge took a risk. Rather than sit with the status quo, and risk those names being drawn away to other websites, it made changes. Vine, on the other hand, has not, and has suffered as a consequence. But all is not lost, at least not yet. Rather than simply altering the duration of videos and hoping that everything will be okay, Vine needs to realize that it’s an entertainment service, not a social network. And then it needs to start acting like one.



