[Deal] Grab Sony’s selfie smartphone the Xperia C4 for only $274 at Best Buy

For a limited time, the Sony Xperia C4 will be available for under $300 USD at Best Buy.

Sony’s Xperia C4 smartphone is one of the best for taking selfies. It includes LTE connectivity and support for any GSM carrier. Today you can pick up the handset Sony is calling “the world’s best selfie phone.” at you local Best Buy store However, this is quite debatable. But for a mid-range device, it’s the leader of the pack when it comes to camera quality. The device runs Android Lollipop and will receive Marshmallow early next year, according to Sony.

It’s available in black and white color options with 16GB of internal storage unlocked for use on any GSM carrier. The price is only $274 down from its original listing price of $299. We don’t know how long the deal will last so get one now to avoid missing out on the deal.

[Best Buy]

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Sony smartphone division may be back on the chopping block

Early in 2015, Sony CEO Kazuo Hirai announced plans to return the electronics giant to profitability. However, his plans at the time did not include any mention of the smartphone lines of business leading many to conclude the company may exit the smartphone and mobile devices market. Despite producing highly rated smartphones, Sony has struggled to turn a profit on them and has not enjoyed much success in the market, gaining only 1% market share in the U.S. and not much better in other markets. A new statement from Hirai indicates 2016 could be the make or break year for the smartphone division.

Despite the initial absence of smartphones in Hirai’s long-term plans to turn the company around, Sony came back over the summer with a new advertising campaign and a new commitment to the division. Interest in keeping that business afloat seems to be waning quickly. According to Hirai’s statement,

“We will continue with the business as long as we are on track with the scenario of breaking even next year onwards. Otherwise, we haven’t eliminated the consideration of alternative options.”

During July, Sony had to lower its forecast for the smartphone division to a 60 billion yen ($500M USD) loss for the year, down from an earlier 39 billion yen ($325M USD) loss estimate. Even as their mobile communications division continues to struggle, Hirai has led other parts of the company back to profitability. Those successes may have bought Hirai a little time to turnaround smartphones, but the clock definitely seems to be counting down on the division.

What do you think Sony could do to turn things around?

source: Reuters

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Sony to let 10,000 Xperia Z3 and Z3 Compact owners beta test Marshmallow build

It was only yesterday that Sony posted a list of devices slated to be updated to Android 6.0 Marshmallow, and now the handset maker is giving Xperia Z3 and Z3 Compact owners the chance to beta test the latest version of Android on their handsets via its Concept for Android beta initiative.

Basically, the Concept for Android initiative is a beta program that will allow up to 10,000 Xperia Z3 and Z3 Compact owners to test a build of Android 6.0 Marshmallow on their devices. Users in Sweden, Denmark, Norway, Finland, Iceland, Estonia, Latvia, Lithuania, Ireland, Germany, and the United Kingdom are eligible to take part. All you have to do is install the Concept for Android app on your Xperia Z3 or Z3 Compact and register your details.

“Rather than merely previewing a new software version, this is about a proof-of-concept way of working, whereby we build a new user experience – and more importantly, process – from the ground up, that will also allow us to be more responsive in developing and rolling out the Sony Android upgrades Xperia users want, more quickly.”

Remember, only the first 10,000 users will gain access to the proof-of-concept build of Android 6.0 Marshmallow, so if you own an eligible handset and want to take part, there’s no time to delay. If successful, you will be notified in the next couple of weeks. You can download the Concept for Android app by clicking the Play Store link below.

Play Store Link

Source: Sony
Via: XperiaBlog

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Sony’s rapidly growing image sensor business has helped aid large mobile operations loss

Sony’s recent quarters have been far from remarkable. The company just reported that its image sensor business has made up the largest part of their recorded profits.

The demand for Sony’s image sensors have been off the charts. These include the camera sensors on many modern day smartphones such as Apple’s new iPhone 6s. Even though Sony sells the sensors in bulk and doesn’t make much profit pf each individually, these numbers are beginning to add up. The company’s crazy high sales of these sensors have helped aid their recent loses in smartphones and the TV sector.

According to VGChartz, the company’s sales of the PlayStation 4 have exceeded expectations, nearly doubling that of the Xbox One. This has also played a major role in the company’s recent losses. Let’s see if this momentum continues.

Source: Gadgets 360

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