Skip to content

Posts tagged ‘News’

15
Aug

Samsung plugs IBM’s brain-imitating chip into an advanced sensor


IBM’s TrueNorth, a so-called “cognitive chip,” remarkably resembles the human brain: its 4,096 cores combine to create about a million digital neurons and 256 million synapse connections. In short, like everyone’s favorite complex organ, it operates extremely quickly and consumes far less energy than typical processors. Samsung has taken the chip and plugged it into its Dynamic Vision Sensor (DVS) to process digital imagery at a blindingly fast rate.

Typical digital cameras max out 120 frames per second, but a DVS-equipped gadget can capture an incredible 2,000 fps. Unlike a conventional sensor, each pixel on Samsung’s only reacts if it needs to report a change in what it’s seeing, according to CNET. That high speed could be useful for creating 3D maps or gesture controls. At a press event on Thursday in San Jose, the company demonstrated its ability to control a TV as it recognized hand waves and finger pinches from ten feet away.

DVS is efficient like its TrueNorth chip base, and only consumes about 300 megawatts of power. That’s about a hundredth the drain of a laptop’s processor and a tenth of a phone’s, a Samsung VP said at the event. But we still have a ways to go before we approach the minimal power requirements of the human brain, he said, which can process some tasks at 100 million times less power than a computer.

Source: CNET

15
Aug

Infiniti’s latest engine is a last hurrah for gas-powered cars


Hybrid and pure electric cars may be the future of transportation, but Nissan’s Infiniti badge has found a way to make the most out of gas engines while they’re still relevant. When the next-generation QX50 crossover arrives in 2017, it’ll carry the first-ever production variable compression turbo (VC-T) engine — a technology that promises to dramatically improve fuel efficiency without compromising on performance. By automatically adjusting the height the engine’s pistons reach, the VC-T motor can optimize its compression ratio for the task at hand. It’ll lower the ratio if you’re mashing the throttle (to prevent premature detonation and make the most of the turbo), but raise it when you’re putting around town and need to wring out better mileage.

If you ask Infiniti, the result is the best of both worlds. The future QX50 will kick out 268HP and 288lb/ft of torque, but gets up to 27 percent better fuel economy than Nissan’s widely used 3.5-liter V6. It’s lighter and smaller than similar conventional engines, too, and doesn’t need treatment to pass modern emissions standards. The big drawback is that it’s limited to four-cylinder engines, but this inaugural VC-T is powerful enough that it can go toe-to-toe with (and will likely replace) that previously mentioned V6. Nissan is also contemplating the possibility of pairing it with a hybrid system.

You should learn more about the engine at the Paris Auto Show on September 29th. Even at this early stage, though, it’s apparent that VC-T could be one of the last gasps for purely gas-powered cars in the mainstream. As the company explained to Reuters, it sees variable compression technology as an eventual replacement for diesel. It could be the go-to option for drivers who can’t (or won’t) switch to electric vehicles and are leery about diesel pollution, but still care about efficiency and running costs.

Via: Autoblog

Source: Infiniti

15
Aug

Adding custom ringtones and sounds to your Android


ringtone-folder-solid-manager-5x.jpg?ito

Android is all about customization.

Don’t like your launcher? Get a new one. Don’t like your gray keyboard? Change it up! Got the same ringtone as that annoying co-worker at the other end of the room? Just don’t like the lame, old sounds that came with your sweet, new phone? No problem – we have options. Once you get the hang of it, the world is your ringtone.

Let awesome ring.

Finding a ringtone

zedge-ringtone-htc10.jpg?itok=7x18uAa7

Now, maybe you already a ringtone you’ve been using since 2009, or maybe you need to find a new custom alarm that you can’t tune out when you need to get out of bed and catch your flight. There’s a lot of places to find ringtones, but far and away the easiest is Zedge. Zedge is a customization app that looks to personalize two of the aspects of your phone: your sounds and wallpapers. Zedge even streamlines the process, letting you download and set your ringtone from the same screen!

Once you find a ringtone in the app you like (browsing or searching), here’s how to set it:

Tap the blue download button on the right side of the screen.
(First time only) Allow Zedge to access your device’s storage so it can download the ringtone to your device.
Tap Ringtone to set your desired sound as your standard ringtone.
zedge-steps-ringtone-1.png?itok=ZEvCe-Ls
(First time only) When Zedge pops up a message explaining that it needs permission to modify system settings in order to set your ringtone, select Settings.
(First time only) In the Permissions menu for Zedge, swipe the toggle for Allow modify system settings to the right to enable the permission.
(First time only) Tap the back button to return to the Zedge app. You should see a white Standard ringtone updated message appear near the bottom of the screen.
zedge-steps-ringtone-2.png?itok=enLmNGw6

Making your own ringtones

ringtone-maker-hero-speaker.jpg?itok=tb6

Have a song you’re never gonna get sick of? Have a catchphrase from a friend you’d like to use when they text you? Here are a few ways to make it into a ringtone or notification tone.

If you want to use one of your friends or family members’ voices, you’ll need to record it, which you can easily do with a voice recorder app, which your phone most likely came with. If you’re lucky, that voice recorder will even let you set your new recording as a ringtone. If not, you can save it as an MP3 and add it to the Android file system, which we’ll cover down below.

If you’re looking to turn a song into a ringtone, you’re probably going to want to cut it down so it starts at a good, attention-grabbing section rather than at the beginning. You’ll also want to trim it down because some phones still have a 300 KB file size limits for ringtones.

While I still firmly believe that the best way to edit a song into a ringtone is a desktop editor like Audacity, you can edit a song into a ringtone using an audio editor app like Stagelight or JRT Studio’s Ringtone Maker. No matter the program you’re using, here are a few tips for getting a good ringtone out of a song:

ringtone-maker-screens.png?itok=XVRhNMKo

  • Time your ringtone to start at one of the song’s natural transition points. The start of a verse or chorus usually sounds crisper and better than starting in the middle of a melody.
  • Try to start and end your ringtone as a dip in the song’s waveform (the squiggly line that shows how the song sounds). Starting with a full blast from a peak will make it seem abrupt and jarring, and that’s not something we want to feel every time the phone rings.
  • You can make any MP3 a ringtone, but most phones will go to voicemail after 15-20 seconds, so there’s no need to make your ringtone longer than 30 seconds.

Why can’t I use a song from Google Play Music as my ringtone?

play-music-bluetooth-headph.jpg?itok=9zz

Google Play Music and other subscription/streaming music apps encrypt the music it downloads from your web-based library, making it inaccessible by any other program on your phone. You can’t use these songs because the rest of the phone can’t see them. So if you do want to use a song from Google Play Music, you’ll need to download it on a computer using the Google Play Music Chrome app or the Google Play Music Manager — which means you have to own it, not just listen through your Play Music subscription — then clip it down and add it to the Ringtones folder like you would any other custom-made ringtone.

Adding custom ringtones through the Android file system

ringtone-folder-solid-manager-5x.jpg?ito

If you find your ringtones other places — or have one you just need to add to the phone — then you’ll need to get it into the proper folder in the Android file system, and that requires a file manager app. Now, some phones have file managers on them out of the box, but if not, you’ll need to download one from the Google Play Store, like Solid Explorer.

Once you’ve downloaded your new ringtone to the device, you’ll copy it from the Downloads folder into the Ringtones folder (or Notifications or Alarms, if that’s what you’re trying to set), then reboot your phone. Some phones will see the new ringtones in Settings right after copying it, but some devices will only recognize the new ringtones the next time it boots up.

Setting a custom ringtone in Android Settings

settings-ringtones-5x.jpg?itok=-5HBOp1G

Open the Settings app.
In the Device section, open Sound & notification. (Note: due to some manufacturer differences in software, this section may be in a location or have a different name.)
Tap Ringtone or Phone ringtone to open the list of available ringtones.
setting-ringtones-screens-5x.png?itok=SZ
Tap your desired ringtone. It should play for you to confirm the tone is correct and test the volume unless your phone is set to Silent.
Apply your new ringtone by tapping Apply or Done (varies by device).
setting-ringtones-screens-5x-2.png?itok=

So, what awesome ringtones are you setting on your phone? Share your most outrageous and hilarious ringtones in the comments below!

15
Aug

Experts think bitcoin’s tech is the future of finance


Even if bitcoin fades into obscurity, finance experts believe that the technology behind it will live on and even change how financial services work. According to a study conducted by Swiss non-profit World Economic Forum, the blockchain, which is the public ledger that makes bitcoin transactions possible without a central infrastructure overseeing them, has the potential to “reshape financial services.” The forum is known for holding an annual conference that brings business and finance experts together.

Weforum’s report says large central banks have already begun looking at how the blockchain can transform the way they move money, especially between countries. It will allow them to do more secure and faster transactions that also cost less than they do today.

The study also says that around 80 percent of banks might launch projects that use public ledgers by next year. What the report didn’t mention even once, though, is bitcoin itself. Financial institutions typically refuse to endorse the cryptocurrency, because it’s frequently used for crimes such as purchasing illegal drugs and firearms.

Since the technology will affect the inner workings of financial institutions, you might not even notice once they start adopting its use until you start enjoying faster money transfers and paying cheaper fees. The World Economic Forum admits, however, that there’s still a lot to be done to make sure it’s secure enough for use by major banks.

Via: The New York Times, Mashable

Source: World Economic Forum

15
Aug

California bill would require more zero-emissions cars


California’s tougher-than-usual climate change policy might become more stringent before long. Assemblywoman Autumn Burke tells the Associate Press that she’s introducing a bill requiring that car manufacturers sell at least 15 percent zero-emissions free vehicles within a decade. Companies operating in the state already have to hit yearly emissions targets and get credits for sales, but this would require that they embrace electric or hydrogen fuel cell cars in a big way — not just one or two novelty models. And if they don’t sell enough eco-friendly cars, they’d have to either pay a fine to the state or pay rivals that meet the targets. Yes, they might inadvertently help the competition.

If the bill becomes law, it could light a fire under car makers that have so far been slow to adopt emissions-free tech. Only 3 percent of all California car sales are either electric or plug-in hybrids. Those holdouts are going to complain loudly if asked to change their ways, mind you. Industry groups like the Alliance of Automobile Manufacturers see the bill as pandering to Tesla, giving the local all-electric automaker an unfair edge. Whether or not that’s true, it’s doubtful that the state will show gas-centric companies much sympathy. The California government is serious about its 2030 climate goals, and it could easily welcome any move that helps it reach those targets a bit faster.

Source: Associated Press

15
Aug

Ben Heck’s ‘magic smoke’ preventer


The Ben Heck Show - Episode 249 - Ben Heck's Magic Smoke Preventor

It has been said that when an electronics component sets itself on fire that it has “let the magic blue smoke out” and so with it, the magic that makes technology great. In this episode Ben and Felix produce a device to hopefully prevent the “magic smoke” from escaping before any damage is done. The result is a laser-guided infrared grid array sensor, connected via i2c to a microcontroller with mechanical relays to disconnect the power to the device that causes the fire. The project integrates with a Hitachi HD44780 based LCD display to create a menu and interface for calibration with an enclosure designed with Autodesk Fusion 360. Want to produce your own? Or perhaps you have ideas on what you’d do differently? Let The Ben Heck Show team know over on the element14 Community.

15
Aug

Mobile Nations Weekly: Ramp up


security-android-nexus.jpg?itok=UUdoQliv

Yet another Android security scare, yet more MacBook rumors, and yet even more Windows 10 builds.

Android’s open nature doesn’t mean that it’s any more vulnerable to security threats than any other OS. But it does mean that it’s more vulnerable to the perception of being more vulnerable. Case in point: the so-called “QuadRooter” vulnerability — lots of smoke and lots of people blowing it around, but a tiny little fire.

LG’s V20 is shaping up to be a worthy successor to the V10, sporting possibly the best audio we’ll see on a smartphone and adopting the G5’s modular design. And BlackBerry’s new phone, the DTEK50 — is shipping now to customers alongside a reduced-price BlackBerry Priv.

Over in VR land we’re dabbling in AR — Augmented Reality — with the Microsoft HoloLens headset, and it’s simply incredible. Plus a look back at the first three months of Oculus Rift and another dipping of our toes in the PlayStation VR waters.

The Windows 10 Anniversary Update isn’t even two weeks old and Microsoft is already moving on to the next thing: Redstone 2. The first preview builds for the next big update to Windows 10 already have hit Windows Insiders, and there will be plenty more to come. Alongside that we might just expect to see the second edition of the Surface Book arrive, alongside a Surface All-in-One desktop range.

Rumors are flying left and right about the next products from Apple. The iPhone 7, while rumored to be physically quite similar to the iPhone 6-series phones, is said to have upgraded displays, while the long-overdue-for-an-update MacBook Pro might just be sporting a fancy OLED display strip to replace the function buttons and the addition of a Touch ID fingerprint reader.

Android Central — QuadRooter and Quad DAC

Security-Nexus6p-keys-1.jpg

A big piece of news this week was the revealing of the so-called “QuadRooter” vulnerability, and as is so often the case things were a bit sensationalistic. Though you shouldn’t brush it away entirely, know that Android’s built-in “Verify Apps” security setting can counteract QuadRooter, meaning a great majority of phones are already secure.

As we get ready for the official launch of Android 7.0 Nougat, we’ve started to take a look a deeper look at it. Starting with an evaluation of which phones should be upgraded in due time, then examining seamless updates and diving into Direct Boot.

We’re quickly approaching the full unveiling of the LG V20, the first phone with Nougat on-board, and leaked renders hint to a design not unlike the LG G5. We also know officially that the V20 will offer some really high-res audio thanks to a Quad DAC.

We’ve updated our list of the best Android phones, as of August 2016. This list won’t look the same, come next week. Just sayin’.

  • Find your phone: the ultimate guide to Android Device Manager
  • Selling your Android phone or tablet: The ultimate guide
  • Triby: The powerful, portable Amazon Echo for the family
  • The Samsung Galaxy J2 2016 is a sad, modern disappointment
  • Honor 5C review: Balanced and affordable, not exciting
  • Samsung Galaxy Note 7 vs. Note 5: Should you upgrade?
  • Samsung Galaxy S8 edge: What does a curvy Note 7 mean for next year’s flagships?

CrackBerry — DTEK50 in the house!

DTEK50-Box-2.jpg?itok=F2iUcKHd

With the new DTEK50 now shipping out to customers, there’s no better time to go ahead and get yourself caught up on what the device is all about. This week, we posted up our review of BlackBerry’s second Android-powered smartphone. Plus, if you find DTEK50 is not for you, BlackBerry has lowered Priv pricing for a limited time. A good chance to pick one up!

  • BlackBerry DTEK50 review
  • BlackBerry lowers Priv pricing through ShopBlackBerry for a limited time!
  • BlackBerry Blend has officially reached EOL status

iMore — Rumors, speculation, and how-tos, oh my!

google-docs-sheets-iPad-pro-split-view-h

Whether it’s iPhone 7, new Mac laptops, or promises of an Apple TV guide, this week had a little bit for everyone in the Apple arena.

We also had a bit of real news, too: Google Docs, Sheets, and Slides now supports Split View for iPad, a mere 11 months after the feature appeared in iOS 9. We can’t say we’re not a little annoyed it took this long, but still happy to have the feature (which works brilliantly) at last available.

In other corners of the iMore universe, we’re starting to roll out how-tos for some of our favorite iOS 10 features, including turning off Messages read receipts on a per-message basis, how third-party apps will integrate with Siri, and how to navigate the Lock screen in iOS 10.

  • Apple Talk 10: The iPad Story
  • How to get directions with Apple Maps and CarPlay
  • Apple TV Guide and skating around the Hollywood defense

VR Heads — Living through the lenses

hololens-russell.jpg

How long can you spend inside a headset? We haven’t hit a hard limit yet, but if you want to know what 24 hours inside Microsoft HoloLens is like we’ve got something good for you. Meanwhile, with PlayStation VR starting to make itself known in Canada, we scored another hour inside Sony’s exciting new offering. It’s also time to start looking back at the Oculus Rift now that we’ve been using it for three months now, and see how well everything has been holding up.

  • After 24 hours inside Microsoft HoloLens, I don’t want to take the headset off
  • Three months with Oculus Rift — The polished experiment
  • One hour in PlayStation VR — The hype is real!

Windows Central — Building resumes

New cumulative updates for PC and Mobile rolled out earlier this week bringing fixes and security enhancements to Windows 10 devices. The Windows Insider program saw the first release of ‘Redstone 2’ builds (build 14901) wasting no time starting on the next big update slated for an early 2017 release. While not much is yet known about Redstone 2, we have a few ideas on what may be in store.

We heard from our sources that the Surface Book 2 might ditch the ‘gap’ in the hinge. Also, at least three sizes of Surface All-in-Ones (AIO) are being tested, though it is not clear which will get released.

Finally, while Windows phone got Prisma-competitor Vinci, we also lost MyFitnessPal and Amtrak, showing that the app-gap struggle is still a very real one for Microsoft.

  • Refreshed Surface Book to ditch hinge gap and Surface AIOs may get 4K displays
  • Windows 10 Redstone 2: Everything We Know (So Far)
  • Microsoft Edge improves HTML5 support on Windows 10 build 14901
  • These are the 10 best Universal Windows 10 apps that need to come to Xbox One

15
Aug

Hebocon: The contest to find the world’s crappiest robots


Sex toys, dried squid, repurposed Happy Meal toys and the husk of a Gameboy Advance are just some of the components found in the robotic competitors at Hebocon — a contest that aims to crown only the ropiest of robots. But what is it, and why hold a competition for such poorly made things? I went to the first world championship in Tokyo (where else?) to stare and make gifs.

What is Hebocon?

Heboi is a Japanese word that loosely means something is technically poor, or crappy. Thus: Hebocon, which, according to the founders, extends to both the robots and the people that make them — but in an affectionate, pat-on-the-back kind of way.

The competition involves several sumo-style matches in which the robots try to push their opponents out of the arena. It’s no DARPA challenge, but when you see the robots in action you begin to realize it’s almost as difficult a struggle. Most of the robots on show at Hebocon can’t be controlled very well. Some can’t be controlled at all, while others stay rooted to the spot, with parts spinning wildly out of control, hoping to knock their opponent away and out. (That last scenario didn’t happen once.)

That’s not to say technically skilled people can’t participate: They just need to ignore that part of their brain. “Focus on how you can avoid using anything technical, and only try out ridiculous ideas you’ve never seen or heard of in your life. If things aren’t looking good, then you have the right to participate in Hebocon.” This is what it says on the Hebocon intro site. In other words, iterative, polished robots aren’t welcome here.

The sheer level or randomness and crappiness on show ensures it’s a hilarious, unpredictable competition. To celebrate the 30th anniversary of Japanese internet company (and sponsor) Nifty, it held the first world Hebecon championship. It was as crappy as I had imagined.

The challengers

Glamorous Squid Machine is the first robot from two women who normally work at an art museum. The bot’s most notable feature is its … aroma: two circular layers of dried squid (“It’s my favorite bar snack”) spin at a high enough speed to almost topple the robot itself. The team hoped the stench would affect rival robot pilots. Plastic feet at the base shuffled the mess of dried organic flesh and motors toward the competition — when they wanted to. The robot, unfortunately, didn’t move when it came to the crunch and was knocked out in the first round. “The event has a great atmosphere. Even if the robot doesn’t move, no one gets angry. They cheer,” said one of the women.

Apparently styled after Mad Max (I don’t see the similarities, either), Kenji Itou’s robot planned to clothes-line its rivals with multiple rows of heavy-duty rubber bands. Unfortunately, its first opponent was shorter than the lowest band, and the match was over quickly. “I didn’t really give much thought to the height of the bands”, said Itou.

Pole Dance Robot [Party Rock Anthem] — that’s the full name — involves a pole (naturally), a Barbie that’s seen better days, and a Bluetooth speaker blaring the Party Rock Anthem. Despite the obnoxious music choice, it was an early crowd favorite. When PDR [PDA] met defeat, it went out in garish style, shooting millions in fake yen out of twin-mounted fans. As the referee noted: “It can’t really attack at all.” Creator Anipole Kyoko’s reply? “It’s more important to keep the party going.” Amen. It won the audience choice award for being the most heibo of all the entries. It’s hard to argue with their selection.

This glorified sex toy on wheels was short on detail and barreled around the arena with speed. Maker Lin Yin-Chun came across from Taiwan, and it wasn’t his first Hebocon. I’m not sure if it’s more shameful to be beaten by a sex toy, or to enter one into a robot competition in the first place.

“King of Cup Noodle” is, as the name suggests, mostly a cup noodle with a robot attached. Housed inside, alongside motors usually found in toy kit sets, there’s a secret hand that attempts to punch its enemy. In later stages, the competition turned into messy four-on-four Battle Royale matches.The best way to describe these: spectacle. King of Cup Noodle fell to multiple attackers.

University student Zuni’s creation was “inspired by AI,” but it’s not all that intelligent. The pocky snack sticking out of its mouth is how it attacks its rivals, but its true purpose is to meet other robots and “understand love.” Apparently, this is a crappy robot with a backstory. And a creepy face.

From Iceland, the Gary Chopin robot is a repurposed Happy Meal toy, with attachments meant to “bitch slap” its rivals — a motor attached to the toy, which spun, swinging a mace made from rubber bands and plastic. Once the robot was switched on, it was left to luck: There are no other controls. The team managed to claim second place in a Hebocon competition back home, so this was their second battle. Gary looked worse for wear by the end of it.

Team Tanago’s robot combined a fishing net, hamster wheel and the repurposed, vibrating heart of some poor stuffed toy. Helmed by Ichiyoshi, the 7-year-old son of the family/team, the robot went far in the competition, despite the erratic vibrating core — the not-so-secret weapon — going off at the worst possible times. Ichiyoshi’s mother explained that the robot was powered by familial bonds. I saw batteries.

Unagorilla’s Growing Robot kept itself covered until the middle of its first match. The surprise? A giant inflatable dolphin that grew out from it during the match. The surprise (or the sheer amount of space the toy took up in the fight arena) allowed it to progress to one of the battle-royale finales, where it didn’t have time to inflate before tumbling out of the ring.

The results

Hebcom isn’t like the Olympics. At all. In fact, no one is looking to win or crush the competition. There was a great atmosphere of camaraderie as the matches happened: victors often claim a component from their defeated adversaries, attaching them like some grisly hood ornament. Typically, these never added anything good to the robots, often weighing them down more and making them topple under their own weight in later matches. As Hebocon’s official site puts it best: “True Happiness can only be achieved through fighting hard, and then losing.”

If you’re not the best of the worst, then you’re the worst.

No one embodied this spirit better than the eventual, begrudging winner, Ricky Chan from Hong Kong, with his Robot Controlled Controller Robot. After bowing and apologized for his win — hilarious enough in itself — he said he had placed second twice in his home country, and explained that coming in second is the most heboi of places. If you’re not the best of the worst, then you’re the worst. He agreed it was time someone else got the sweet taste of almost-victory.

15
Aug

GMC’s latest SUV travels farther thanks to glue


Usually, squeaking significant extra mileage out of a vehicle involves some very conspicuous changes. You can switch to a new engine, go hybrid (or full electric), or build components out of lightweight materials like carbon fiber. GM, however, is trying something different with the just-launched 2017 GMC Acadia: glue. Rather than join the SUV’s underbody components using rivets or welds, GM is using aircraft-grade adhesives along the seams to create a body so stiff that the company can afford to use thinner steel. The result is an Acadia that’s a whopping 700 pounds lighter than its predecessor, giving it 23 miles per gallon (versus the 2016 model’s 18) without having to resort to more drastic changes.

As the New York Times observes, though, car makers are pursuing unusual assembly tricks like this out of necessity. The US wants brands to reach an average of 54.5MPG by 2025, and that means improving fuel economy across as many models as possible — including big, gas-guzzling SUVs where hybrid and electric motors aren’t always practical. The falling costs of electric cars may reduce the urgency behind using glue or other uncommon efficiency tricks, but GM probably doesn’t want to take any chances.

Source: New York Times

15
Aug

Tim Cook Discusses His Job, Apple’s Long-Term Future, AI, Virtual Reality, and More


The Washington Post today posted a lengthy new interview with Tim Cook, in which he discussed his first five years as Apple CEO and hinted at the company’s work on augmented reality products.

When asked how he handled the scrutiny that came with the role, Cook admitted that it was something he’d had to adapt to since taking over from Steve Jobs, and that there was very little Apple could do without it being reported somewhere.

You’re both praised and criticized, and the extremes are wide — very wide. And that can happen all in a day. You build up — my skin got materially thicker after August 2011. And I don’t mean in a bad way. I don’t mean that I’m callous and don’t care. I think I’m a bit better today about compartmentalizing things and not taking everything so personally.

Asked what has changed about Apple since his tenure in the role, Cook explained that while the company’s aim of making “insanely great products” remained the same, its interests had broadened in line with its tremendous growth.

The obvious things are we have more employees. The company is four times larger [by revenue since 2010]. We’ve broadened the iPhone lineup. That was a really key decision and I think a very good one. We’ve gone into the Apple Watch business, which has gotten us into wellness and in health. We keep pulling that string to see where that takes us. Lots of core technology work has been done.

Cook also explained that the company had stepped up its social responsibility and been more transparent about issues such as its environmental work, which had been “going on at Apple for decades, but we didn’t talk about it.” When asked how Apple could move forward when so much of its business is tied up in the iPhone and an industry that’s cooling off, Cook said:

Look at the core technologies that make up the smartphone today and look at the ones that will be dominant in smartphones of the future — like AI. AI will make this product even more essential to you. It will become even a better assistant than it is today. So where you probably aren’t leaving home without it today — you’re really going to be connected to it in the future. That level of performance is going to skyrocket.

When asked about some analysts’ claims that Apple’s best days are behind it, Cook said the suggestion “doesn’t bother him” because “he’s heard it all before” and he doesn’t subscribe to it “because it’s traditional thinking in a lot of ways: You can’t get large because you are large”.

Asked about Apple’s future and statements he made in the last earnings call about artificial intelligence, Cook argued that the company wasn’t falling behind AI efforts by other companies and called the breadth of Siri “unbelievable”:

Increasingly, Siri understands things without having to memorize certain ways to say things. The prediction of Siri is going way up. What we’ve done with AI is focus on things that will help the customer. And we announced in June that we’re opening Siri to third parties, so third-party developers can now use Siri. So a simple example with that, whatever kind of ride-sharing app you might use, Uber or Lyft in the United States, you could just — using your voice — order the car. So third-party developers are writing tons of those that will be available to the public in the fall. And that’s how we’re broadening Siri in a huge way.

Apple has had a team working on virtual and augmented reality technologies since at least early 2015, when rumors suggested there were a small number of employees investigating how Apple could incorporate the technologies into its products. Apple’s interest in virtual reality dates back much further, however, and Apple has filed multiple patents over the years, for products like video goggles, motion-sensing 3D virtual interfaces for iOS devices, and 3D “hyper reality” displays. When asked if Apple had designs on the augmented or virtual reality space, Cook said:

I think AR [augmented reality] is extremely interesting and sort of a core technology. So, yes, it’s something we’re doing a lot of things on behind that curtain that we talked about. [Laughs.]

In the full interview, Cook reflects on the death of Steve Jobs, Apple’s tax policies, his non-traditional view of the role of a CEO, his succession planning, and some of the mistakes he’s made along the way. You can read the full Washington Post interview here.
Discuss this article in our forums

MacRumors-All?d=6W8y8wAjSf4 MacRumors-All?d=qj6IDK7rITs