Google opens up app advertising across a range of its services

Google’s business model relies on advertising and the company has just announced two new ad products at Advertising Week in New York, which may help the tech giant make the most of its huge advertising platform. Google has a new ad product known as “Customer Match” and is also looking push through a greater number of app promotions by making use of its own services.

Beginning with Customer Match, this is a new way for advertisers to reach out to a greater audience. It works in a similar way to Facebook’s Custom Audiences product that has been running for a number of years. It allows advertisers to upload and match email addresses to signed-in Google users and helps to target ad campaigns at specific users. This is done “in a secure and privacy-safe way,” and only matches Gmail addresses that customers have voluntarily given out to companies, according to Google.

Furthermore, the system can be used to find “Similar Audiences” who share related interests and traits as the email accounts already used by the advertiser. This cross referencing will allow advertisers to reach a wider range of customers with targeted advertisements. These two products will be rolling out in the next few weeks, according to Google.

“Whether they’re searching on Google, checking promotions on Gmail, or watching videos on YouTube, we can deliver the most relevant information based on what they’re doing, wherever they are, when they’re looking, and on any device they’re using. Today, we’re building on these capabilities with new ads innovations to deliver even more relevance.” – Sridhar Ramaswamy, Google’s SVP of ads and commerce

The other half of Google’s bolstered advertising product line-up is its “Universal App Campaigns”, which was originally unveiled back in May and switched on this weekend. You have probably already spotted app advertisements across various sites and within other apps that take you to the Play Store, and this new campaign will roll out these type of advertisements across a range of Google services. Google Search, Play, YouTube and the Google Display Network, which covers over 2 million websites, will all feature advertisements that push app installs going forwards.

Google has good reason to pursue this type of revenue strategy, as EMarketer predicts spending on mobile app install ads will grow 80% year-on-year, reaching a total of $3 billion and accounting for 10 percent of total mobile ad spending. With over 1 billion YouTube users and a huge number of daily visits across a range of other Google services, advertisers will likely be keen to reach these viewers too.

Google bringing high-speed WiFi to 400 Indian train stations

Google’s main concern is getting people online, obviously due to the fact that most of their profits come from internet users; and hopefully because they want to help out, too. Regardless, it makes sense that they focus on emerging markets, as this is where most new internet users will come from. According to Internet Live Stats, only around 40% of the world population has an internet connection, and you can be sure this is something Google is working on changing.

Projects such as Android One, YouTube offline, Google Maps offline and Project Loon are only some of Google’s initiatives to bring a better online experience to emerging markets like India. Today the Mountain View-based tech company announces another big move to get millions of train commuters online, after welcoming Indian Prime Minister Narendra Modi to Googleplex for a visit.

The Search Giant is collaborating with Indian Railways and RailTel to bring WiFi to 400 train stations in India. And Google claims this is not your usual internet connection, it is said to be “high-speed” broadband, which will be “many times faster than what most people in India have access to today”.

Google will launch this new service on 100 of the busiest stations, which should be online by the end of 2016. Other locations will follow soon afterwards. Regardless, this is a good advancement, as the first 100 stations should cover about 10 million users who take advantage of these stations every single day.

With over 300 million active users in India, this country ranks second in number of internet surfers, only surpassed by China. The kicker here is there are still about a billion Indians offline, which are the ones Google is trying to target here.

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The best part? This service will be completely free at first. Yes… at first. In the long run, Google expects the service to be “self-sustainable” and get some profits in order to further expand to new stations.

So there you have it, fellow Indian techies! Soon you will be enjoying internet at many of your train stations, all thanks to Google’s efforts to get as many users online as possible. I just have to wonder how fast is “high speed internet”. Google is not specifying speeds, which definitely makes us very curious.

Nexus 6P presentation reveals pretty much everything there is to know about Google’s new smartphone

Just when you thought more information about the Nexus 6P couldn’t leak out, a presentation that details basically everything about the Nexus smartphone and its key features has been leaked out today. Posted on Imgur earlier today, the presentation slides work through all the Nexus 6P’s specs, which we kind of knew already, but it’s always good to get confirmation. The Nexus 6P will be getting the benefit of a Snapdragon 810 v2.1 processor, a pretty sizeable 3450mAh battery, dual front speakers and a USB Type-C port. The slides also go through a number of features including:

• Fingerprint verification
• Camera with updated Google Camera app
• all-metal body
• 5.7-inch display
• Android Marshmallow features like Now on Tap and Doze

There is one particular slide that I wanted to point out – from the very first sighting of the Nexus 6P, many in the Android community were abhorred by the black bar at the top of the device which protrudes from the top of the device. In the Design slide that we see above, the protrusion doesn’t look as pronounced as it did in previous leaks, though that could just be the render – the sides of the black bar also appear to be tapered off, but again, that could just be the render.

If you want to check out all the slides, we’ve got them in the gallery down below:

What do you think about the Nexus 6P? Let us know your thoughts in the comments below.

Source: Imgur via Android Police

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