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Posts tagged ‘Google’

6
Oct

How to manually install Android 6.0 Marshmallow on a Nexus device (Windows and Linux)


marshmallow-statue Evan Rapoport

For those of us Nexus users that absolutely want and need the latest and greatest software updates, the arrival of Android 6.0 Marshmallow is certainly welcome. Aiming to address many of the bugs and other experience issues found in Lollipop, while introducing a number of tasty new treats of its own, there’s a lot to love about the latest version of Android.

While Android 6.0 will rollout as an OTA for many users, those who don’t mind getting their hands a bit dirty can flash the latest update for themselves and skip the wait. If you’ve ever performed a manual update before, there is nothing different about this procedure when compared to updating to KitKat or Lollipop. If you’re brand new to this process, this quick  tutorial will show you how to manually install Android Marshmallow on a Nexus device.

For those that are visual learners, the video below will walk you through the process, but keep in mind it was made for the release of Lollipop, though the steps involved will be the same (sans the fact the image you use will be Android 6.0).

Editor’s note: this post (and video) was originally written to help people install Lollipop, but has been updated to reflect that Marshmallow is now the latest available sweet treat for Nexus users interested in manually updating.


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What will you need before you get started?

  • A Nexus device along with a USB cable to connect it to your computer.
  • The Android SDK installed on your machine with ADB and Fastboot command successfully working. Here’s a tutorial on how to do that.
  • You’ll also need the appropriate factory image for your Nexus device. Go to this website to download them and make sure you get the right one for your device. It’s worth it to spend a moment to make sure you have the right one rather than have to deal with the issues of downloading the wrong one.
  • You’ll also need 7zip or a similar program that can handle .tgz and .tar files. You can download 7zip for free here.
  • You will also need to unlock your Nexus bootloader. Beware, this will erase your data. It’s also worth noting that flashing a factory image will also erase your data. Make sure to back it up!

How to manually install Android Lollipop on a Nexus device (Windows and Linux)

How to manually install Android Marshmallow on a Nexus device

Keep in mind that this process is pretty straightforward, but things can and do go wrong if you don’t carefully follow instructions. In other words, proceed at your own risk. With that out of the way, here’s what you need to do:

  1. Boot your Nexus device into fastboot mode. You do this by turning it off and holding down the volume up + volume down keys and then pressing power. That should work for all modern Nexus devices but if not, you may need to Google Search how to do it on yours.
  2. On your computer, use 7zip to extract the .tgz file you downloaded from the Android Developer website. Use 7zip a second time to extract the .tar file you extracted from the .tgz. When you’re done, you should have a folder with several files in it.
  3. Copy all of these files and paste them in the platform-tools folder in the Android SDK on your computer. If you followed the above tutorial, this should be under the C drive, then under Program Files (x86) on Windows. Linux users, you know where you put it.
  4. If you have not already done so, connect your Nexus device to your computer. ADB and Fastboot commands should already work at this point if you’ve been following along.
  5. There are two flash-all files. If you’re in Windows, you’ll want to double click the one that has the gear logo and says “Windows Batch File” on the right. If you’re on Linux, you’ll want to double click the flash-all.sh.
  6. At this point a box should pop up and you should see the installation taking place. While this is going on, do not unplug your device for any reason. Let it do its thing.
  7. Once the installation process as finished, your device will automatically reboot and you should see the official Android Lollipop boot animation start up. You can now safely disconnect your device from your computer. Congrats, you now have Lollipop!

If you have any issues, check out the Android Authority Forums and ask there. You can also post a comment below, and we’ll do our best to help you out, and invite other readers to pitch in as well. Good luck, have fun, and we hope you enjoy Android Marshmallow!

6
Oct

Russia orders Google to loosen its Android policies by November 18th


Google Now on a Nexus 5

Russia is convinced that Google’s policies on pre-installed Android apps are anti-competitive, and it’s now drawing a line in the sand. The country’s regulators have ordered Google to remove restrictions on bundled third-party apps by November 18th if it wants to avoid stiff fines, which could include up to 15 percent of its Russian revenue from last year. That means allowing device makers to load directly competitive apps and search widgets, even if it means bumping Google’s own software to lesser positions on your home screen.

We’ve reached out to Google for its response to the deadline, including whether or not this will have ramifications outside of Russia. No matter what, this leaves Google in a tight spot. The Alphabet-owned company now has to either bend on its longstanding app strategy or risk missing out on one of the biggest mobile markets on the planet. Both could prove expensive — Android’s revenue model revolves around steering people toward Google search ads and services, and that’s much less likely to happen when you see alternatives like Yandex (which filed the antitrust complaint) front and center.

Via: Reuters

Source: Interfax (translated)

5
Oct

Android 6.0 Marshmallow update begins rolling out over-the-air


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Google took to its blog to announce that it has begun rolling out the much anticipated Android 6.0 over-the-air update for Nexus users. It brings with it a whole bevy of cool new features, such as Now on Tap, better battery life, and more.

Google released the factory images for many of its Nexus devices earlier today, allowing users to manually install it. For those not interested in going that route, you should be getting a prompt to download the update over-the-air shortly. If you haven’t gotten it yet, just head on into your devices settings menu and check for it manually.

Keep in mind that the Nexus 4 and Nexus 7 (2012) will not be getting the update. However, it won’t be long before it’s made available via a custom ROM, but who knows how well it’ll actually perform.

Now we just sit and wait for Android 6.0 on flagships from manufacturers like LG and Samsung. Anyone get the update on their Nexus device yet?

source: Google (Twitter)

Come comment on this article: Android 6.0 Marshmallow update begins rolling out over-the-air

5
Oct

Nexus availability through the years, and is this year any different?


 

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Head to Head: the two new Nexus products for 2015 will be supplied…in short?

Since their inception back in 2008, Google’s Nexus reference devices have given developers and consumers alike a fantastic feature: the ability to run Android as envisioned by the very team that creates, maintains, and develops it. Unlike so many OEMs that rely on enhancing the user experiences with gimmicks or modified skins, the Android Open Source Project (AOSP) builds that exist on these hallowed “pure” devices are assisted by the hardware, not driven by it.

The problem, especially as of late, is that while the Nexus line has seemingly become more and more popular with each passing year, Google has consistently failed to meet demand. The problem truly began when the Nexus 4 released and undercut so many competitors with its pricing, however it continued even as recent as last year’s Nexus 6 which rang in at a premium price tag. In this piece, we will take a look at the pricing history of the Nexus smartphones, discuss the paradoxical sales situation that exists within the pricing, and then offer some thoughts on how this year’s new Nexi’s supply story might fare.

The “slow start” of the traditional trio

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The Traditional Trio (center 3).

The Nexus One, also known by the codename “(HTC) Passion” launched on January 5, 2010 and rang in at $529 sans contract. It was commissioned and created to guide OEMs and provide developers a standardized work environment with which they could test and create Android software. The Nexus One was openly branded as a failure, as exemplified in this piece by PC World, and discontinued by that summer.

The Nexus S, also known by the code name “Crespo” was made by Samsung and formally announced on December 6, 2010. The asking price was even greater than the One, at $699.99 off contract. While the device was generally regarded as cutting-edge and worthwhile, the high cost arguably worked against it, as did the perceived superiority of Samsung’s own Galaxy S2, which the Nexus S was created from.

The Galaxy Nexus, also known by the code name “Maguro” was formally unveiled on October 19, 2011. The full retail price was an impressive $399 which garnished much praise on Google, including this piece by GigaOM, who called the Galaxy Nexus a “big deal”. The Galaxy Nexus saw a much larger push from Google, though the carrier-branded versions were not without setbacks and update problems.

The second trio…

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Behold the second trio, all victims of major supply shortages upon launch.

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The Nexus 4, also known as Mako, was manufactured by LG Electronics and released on November 13, 2012. It was sold in two variants, an 8GB model originally retailing for $299 off-contract, and a 16GB model originally retailing for $349 off-contract. The device was widely praised for its extremely affordable price tag. Based on the LG Optimus G, the price tag was so low as to be deemed sold “at cost” and was immensely popular.

So popular was the product that it literally sold out within minutes upon release. The availability problems continued, and became so widespread that Google itself issued a public apology, blaming LG for “scarce and erratic” supply but also pointed the finger internally as well, citing poor communication. Interestingly enough, despite the unrelenting stock shortage, one report claimed Google had sold just 3 million units by Q2 2013. Unfortunately the problem would continue.

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A very familiar site to see back in the day: Out of Inventory.

The Nexus 5, also known as the Hammerhead, was released on October 31, 2013. Developed again by LG Electronics and based on the Korean OEM’s own G2 hardware, the price was once more, an unbeatable proposition: the 16GB variant cost $349 off-contract, and the 32GB variant $399 off-contract. At this point in time, similar hardware (including the G2 itself) was retailing for unsubsidized prices in upwards of the $600 mark. History, unfortunately, would be doomed to repeat itself, as the phone again sold out in minutes and faced shortages that lasted for months on end.

The Nexus 6, also known as Shamu marked a major change for the Nexus program when it was unveiled on October 15, 2014: this time around Google went with Motorola for the manufacturing and produced a 6-inch phablet. The device was immediately deemed as polarizing to the point where Google itself went on the defensive, suggesting that after users try it out, the will begin to love it. Perhaps the biggest surprise was the price itself however, which market a return to the highs of 2010: the 32GB variant cost $649 and the 64GB variant cost $699. Despite the high point of entry, the phones immediately sold out. And continued to sell out. In fact, they remained difficult to get for some until around mid-January 2015; at one point Google itself had to promise more supplies were coming.

 ..and its paradoxical pricing problems

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Without a doubt, Google’s decision to price both the Nexus 4 and Nexus 5 at such a low price point made the devices instantly affordable to all, and therefore undeniably desirable. Those who tried to purchase even the 8GB Nexus 4, for example, may recall taking to eBay only to have found sellers offering the device for almost triple the $299 MSRP, and it was still selling. The supply issues were clearly the result of either Google, LG – or both – failing to anticipate the demand.

And yet. Considering the aforementioned report that the Nexus 4 had only sold 3 million units by Q2 2013, one has to stop for a second and consider what was truly going on. LG is an absolutely gigantic company, and the hardware in question was basically a modified G2 of which LG had released months earlier. How is it logically possible that a company with the resources of LG was unable to manufacture enough of the phones to meet demand for months on end? Perhaps the better question therefore, is in considering just how few units Google would have asked LG to manufacture in the first place. And yet: at that price? Still, hindsight is 50:50 and especially in light of concrete figures (as Google doesn’t talk numbers unfortunately) the Nexus 4 blunder was just that: a blunder. 

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That the same problems repeated again the next year with the Nexus 5 however, would serve to suggest something more critically flawed is going on in the supply-chain-management process. Unfortunately we will never known the full story from those in the position to tell it, but there are a myriad number of angry, infuriated personal narratives of customers who had to wait weeks or months for even the chance to order their desired product let alone receive it. Truth be told, it matters not what caused the problem in the end, only that there was a shortage.

Ironically the Nexus 6’s pricing arguably had little to do with its extended supply issues. Rumors had circulated that key components such as the AMOLED display panel, were not being supplied in quantities great enough to meet demand, and so too did Google arguably underestimate just how many people would want the super-sized smartphone. Add in the fact that Motorola itself was literally being moved to China and all that entails from such a major change of ownership, and the problem would only be magnified.

The Nexus 5X and the Nexus 6P: when will these phones actually get to me?

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Putting the past aside, let’s look to the present: Google has just announced not one, but two new Nexus phones. These darling devices cater to very different markets as evidenced by their display size, spec sheet, and pricing points. Assuming that the pair of products will be as widely available around the world as the Nexus 5 and Nexus 6, if not more so, the most immediate question is the one on everyone’s mind. How long will I have to wait before I can get one?

The most obvious answer is – at the moment – not for almost a month. Seemingly simultaneously as the new products became available for pre-order on the Google Store, all models were listed with a 3-4 week shipping time. Here in Japan the 64GB Nexus 6P is listed as a 4-5 week shipping delay.

Given the time that had passed from the site update and the announcement, it is possible Google was listing the delay as a placeholder, especially since there didn’t seem to be a specific day indicated for the actual shipments, just that the devices would release “in October”.

It is also possible that the devices will be more readily available in other countries given the higher price points they are being sold at, though one can only imagine what issues the Japan-exclusive Gold colored Nexus 6P will face.

Why no carriers?

Verizon logo

Brick and mortar? Don’t expect these devices to give the new Nexi any quarter.

Shutterstock

One thing curiously missing from Google’s press event was the mention of retail stores or carriers that will be selling either of the new Nexus devices. In fact, according to a leak obtained by Android Central just a day before the event, it seemed clear that Google will only be offering the devices online, at least within the United States. This could mean one of two outcomes: either (1) there will be sufficient supplies to go around as physical retailers will not receive allocations, or (2) the devices will be harder to purchase than ever due to everyone being forced to buy online.

While this move may indeed seem like a strategic one designed to ensure customers receive their orders as quickly as possible (i.e. option 1), the more likely explanation is inevitable that…

Project Fi functionality is included

Project Fi financing

Project Fi-nance: Google is allowing its MVNO customers the ability to finance the new Nexi in installments.

That Google spent time in the unveiling to call out Project Fi compatibility should give readers a good indication of the company’s overall product picture. That Google is allowing users to pay for the device with a Project Fi plan should cement it even more securely. Mountain View has its own MVNO service (a very good one at that) and its interests are therefore best served by avoiding the traditional ones entirely.

If the phone is sold at a local Verizon, T-Mobile, AT&T or Sprint store, users are inevitably going to sign a contract, and thus not use Project Fi. Moreover, if customers are given a monthly installment plan by those carriers, they are definitely not going to be interested in using Project Fi to pay it off. This is a very calculated move to be sure, though – in consideration of this piece’s topic – it will only serve to contribute to the whole idea of a supply shortage.

An Optimistic Opportunity

There is currently a thread on reddit devoted to what the community has deemed a “successful” launch for the two new Nexi. Mentioned are things such as the Google Store website not crashing and “having stock” of the item although the question remains how a 3-5 week ship date is considered “in stock”. Some users have reported an estimated delivery date of late October, while others are looking at the beginning of November.

The general consensus seems to be that a late October ship date is actually normal for the device, and the overall tone is quite positive. Indeed this may be an indication that Google has finally straightened things out, though in avoiding carriers and their supply demands as well as releasing two devices with multiple colors and storage configurations has arguably helped dilute the interest from concentrating on one specific variant.

We, like all Google fans, remain optimistic that this year will be different. The new Nexus devices are pure Google gold and everyone wants to treasure our treasure as soon as possible.

Wrap Up

nexus 6p vs nexus 6 quick look aa (17 of 18)

Last week’s new product announcements, while hardly shocking to those that follow tech, are the culmination of months – if not years – of planning. They also represent the fruition of the endless stream of rumors that have been freely flowing around the internet. While the fever pitch may be bigger than ever at the prospect of two divergent, different Nexi, it is truly just a matter of time before customers can get their hands on one, or both.

We are quite interested to hear your thoughts on this topic. Have you purchased a Nexus device before? Did you experience delays or supply issues? What kind of reaction do you think the new Nexi will have in the market, and how long will it take before they are readily available? Please feel free to answer the survey questions below, and leave us your comments and opinions!

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5
Oct

Android Marshmallow begins rolling out to Nexus devices today


As expected, Nexus owners are in for a treat this week as Google’s latest OS revisions begins rolling out to select devices. According to a post on the Official Android Blog, the Nexus 5, 6, 7 (the 2013 model), 9 and Player are all in line to receive the over-the-air software update starting today. The newly released Nexus 5x and 6P handsets, of course, come with Marshmallow already installed.

[Image Credit: Shutterstock]

Source: Android Blog

5
Oct

Chromecast (2015) review: A more well-rounded streaming device from Google


chromecast_2015_01_ta_logo

Google introduced the second version of their Chromecast streaming device earlier this week alongside a Chromecast Audio device for speakers, and immediately made them available for sale through the Play Store and Best Buy. With expedited shipping, early orders are already arriving in the hands of buyers, including a couple that I ordered and received this week. Aside from changing the shape to a round form factor, did Google make enough changes to make the device a worthy successor?

What’s in the box

Before jumping in to any changes in performance, let’s take a look at what comes in the new Chromecast’s box. Packaging is pretty minimal with instructions printed on the inside of the marketing shell that surrounds the cardboard box. The Chromecast comes in a round shape and is available in three colors – black, yellow and coral. Instead of a stick form factor, the HDMI connection is at the end of a flexible cable that extends out from the round disk opposite the USB connection.

Laying the Chromecast down alongside the first generation, you may notice that the length is roughly unchanged with the extender included. The first generation got the extender to help with WiFi reception, so the new cable appears to be a permanent solution to that while also helping free up space if your television connection panel is getting crowded. Google also built in a small magnet on the end of the HDMI connector which can be used on the back of the Chromecast itself to create the loop so many have seen.

With the extender now part of the unit itself, the only other item included in the box is the power cable, which is really a USB cable and a power brick. Google did change the orientation of the prongs and USB slot so they are opposite each other instead of the USB cable going out the side. A nice Chrome logo is also imprinted into the charging brick.

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Setup

Setting up this Chromecast is pretty much the same as the first generation. Once the unit is plugged in and powered up, just switch your television to the appropriate source. You will be greeted with a screen letting you know you need to set up the Chromecast. Fire up the Chromecast app on your mobile device, switch to the devices tab, and wait a few seconds for your Chromecast to show up in the list of devices. The app will let you know it is waiting to be setup.

Once you start the process, your mobile device will connect directly to the Chromecast and you just verify the code that is shown on the screen. You will then connect to your wireless network and decide whether you want to enable guest mode and usage statistics reporting back to Google.

The big difference of course is that with the addition of support for 5GHz WiFi, any access points you have running on 5GHz will show up in the list of available networks. One small touch that I noticed when setting up my first unit was that the app recognized my smartphone was initially connected to the 2.4GHz access point on my network. After connecting the Chromecast to the 5GHz access point, the app let me know it would switch my phone over to the same access point once setup was completed so I would be able to cast from my phone.

Google has already pushed out an update for its new Chromecast, so you will have to wait for that to complete. While downloading and installing, the Chromecast will show a video advertisement for sixty-six seconds in length before starting the reboot process. In all, it took six minutes from when I started the setup to when the unit was ready for me to cast to it.

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Performance

When Google announced the new Chromecast, they talked about the updates they made and how they were intended to get content casting faster. This included changes to support 5GHz access points and 802.11ac signals along with better antennas. On the software side, Google says apps will load faster and content will load in the background in anticipation of what users plan to watch.

In preliminary testing, I found Google seems to have hit the mark in their efforts to speed things up. When I hit the cast button in Netflix on my smartphone, it only takes Netflix on the Chromecast about four to announce that it is ready to cast, much faster than what I experienced with the first generation. When I do start up a title, I have found thus far that it launches right away in high definition. My first generation unit generally took 20-30 seconds of low resolution casting before the stream would stabilize enough to switch over to high resolution.

I also did some testing in which I launched a YouTube video from my laptop and let that play for a while. On my smartphone, I then started up Google Play Movies and started casting a movie, taking over the Chromecast from what was casting via the laptop. The switchover was quick and smooth. Likewise, when I decided to cast the screen from my smartphone, the Chromecast started to display the screen within a couple seconds.

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Closing

When Google created the Chromecast, they took a little bit of a different tack on a streaming media device. Instead of trying to build in services and platforms, the Chromecast is focused solely on providing a wireless connection between a user’s devices and their television. It is up to the user to access content and apps. Google was shooting for was ease of use and a low price point.

With the second generation Chromecast, Google focused on continuing that ease of use concept while improving the user experience, primarily by making everything work more smoothly and quicker. I think they hit that mark in creating a much more seamless experience. For those who already have the first generation device, there might be a question of whether they should drop $35 for the upgrade. My impression is that the step up will be worth it, especially if you are like me and get impatient sometimes with the wait for content to load on the original Chromecast.

The improvements for the new Chromecast may seem minor and a bit obvious overall, like adding support for 5GHz WiFi. Much of Google’s focus was on improving the underlying code and polishing up the Chromecast app on mobile devices. When put together in their updated device, Google succeeded in producing a better all around streaming dongle.

Come comment on this article: Chromecast (2015) review: A more well-rounded streaming device from Google

5
Oct

Lunar Xprize hopeful pins plans on experimental rocket


Going into space is risky enough, but two startup companies are taking it to a new level. Moon Express is trying to get to the moon and land a robotic rover that can travel at least 500 meters (0.3 miles) and send back HD video to earth. That’s not going to be easy, but it also wants to launch by 2017 on a rocket that’s never flown, the Electron from New Zealand’s Rocket Lab. That’s a lot of dice-rolling, but if it succeeds, Moon Express will be eligible for Google’s $30 million Lunar Xprize.

The company does have a few things in its favor. It’s already claimed over $1.5 million in milestone prizes from Google and NASA after testing its MX-1 lunar lander in terrestrial flights (below). Rocket Lab is funded in part by Lockheed Martin, has launched a “sounder rocket” into space and recently inked a launch deal with NASA. Moon Express has booked no less than three rides on its Electron rocket, with CEO Bob Richards saying “landing on the moon the first time would be fantastic, but we want to have some backup plans and to be able to try it again and then try it again.”

The Electron rocket’s design is simpler than regular rockets, as it uses battery-powered motors instead of turbopumps. In addition, the entire motor can be built in three days thanks to the use of additive manufacturing, a type of 3D printing. The company is selling flights for payloads up to 330 pounds starting at $4.9 million, a price well below that of any other launch company. Still, the rocket has only been fired on a test bed and has never actually flown, so two years isn’t a lot of time for flight certification, as Elon Musk and other folks certainly know.

Moon Express is one of 16 companies vying for the Lunar Xprize, but one of only five that recently received milestone money from Google and Xprize. It’s now the first to set a specific launch date, a key requirement for the competition to continue. Other teams that want to stay in it now have until the end of 2016 to announce their own launch contracts, and the mission must be completed by the end of 2017. Moon Express might be rolling the dice with Rocket Lab, but with those deadlines, it can’t afford not to be optimistic.

Via: Moon Daily

Source: Google Lunar Xprize

5
Oct

ASUS’ ZenWatch 2 launches in the Google Store


ASUS ZenWatch 2

Want a brand new Android Wear smartwatch while sticking to a tight budget? It’s your lucky day. The Google Store has started carrying ASUS’ ZenWatch 2, which offers the latest Android experience while starting at a very frugal $149 US. You don’t have the full selection of straps or case colors — sorry, no Milanese band here. However, you can pick from either a moderately-sized 45mm silver body with an aqua blue rubber strap, or a large 49mm gunmetal case with a wristband in navy blue leather. Either wearable will give you a heart rate sensor, improved weather resistance and as much as 66 hours of use between charges. The ZenWatch 2 isn’t as posh-looking as the new Moto 360 or the 2nd Edition LG Watch Urbane, but you probably won’t mind when you’re going to save a wad of cash.

Via: TechnoBuffalo

Source: Google Store

5
Oct

Chromecast Audio review: Give your old speakers a new brain


It’s been a little over two years since Google introduced the first Chromecast, a cheap and easy way to turn any TV in your house into a smart TV. The tiny little dongle has taken the market by storm, racking up sales of over 20 million since launch. Now, the company has replaced it with not one but two streaming devices: a direct successor to the original video-focused Chromecast and a new, audio-only device appropriately called the Chromecast Audio.

Just as the original Chromecast made our dumb TVs smart, the Chromecast Audio promises to take your old pair of speakers and bless them with the convenience of streaming music. The value proposition is easy to understand: The Chromecast Audio is only $35, barely takes up any space and is easy to set up, and works with Spotify, the most popular streaming-music service on the planet. As Google tells it, it’s a foolproof way to get streaming music onto your speakers. I’ve been testing the device since its introduction last week to find out if it delivers on that promise.

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Hardware and setup

Google’s focus on simplicity starts with the hardware: Chromecast Audio is a tiny black plastic disc that isn’t much larger than a big watch face. The box it comes in is pretty small itself, but even then, the box’s size made me think the actual hardware would be larger than it really is. It’s an unobtrusive and portable device, although it’s not the most premium-feeling gadget I’ve ever used. Still, it feels sturdy and solid enough (particularly given its low price), and it shouldn’t require kid gloves if you choose to take it out of the house.

There are only two ports to speak of: micro-USB for power and a 3.5mm audio jack. That jack works with a straight 3.5mm-to-3.5mm audio cable, a 3.5mm-to-RCA cord or an optical audio output. The latter is a particularly welcome addition for such an inexpensive product. Physical setup couldn’t be easier: Plug the 3.5mm jack into your speakers using your preferred cable (Google helpfully includes a short one in the box), and plug the included micro-USB cord into its small power adapter. A tiny LED status indicator and a single hard reset button flank the Chromecast Audio’s power input. I didn’t need to use either in my time with the Chromecast Audio, but if your LED goes orange, you’ll know that your device is having trouble connecting.

Once you’ve placed the hardware where you want it, just download the Chromecast app to your iOS or Android device to get the Chromecast Audio hooked up to your WiFi network. If your Chromecast is powered on, but not set up, you’ll see it in the app with a note that it needs to be configured. The process is simple: The app plays a test tone through your speakers; you give the Chromecast a name; and tell it which WiFi network to connect to. Once that’s done, you’ll be ready to use any Chromecast-compatible apps on your iOS and Android devices to stream music straight to your speakers.

In use

Once Chromecast Audio is set up, all you need to do is start playing something through a Chromecast-compatible app and tell the app to send the music to your speakers rather than on your phone or tablet. You’ll typically see a small “cast” icon on the now playing screen — hitting that will ask you where you want to cast to. Tap the Chromecast Audio that you’ve just set up and you’re good to go. In my testing, this worked essentially every single time, across a variety of apps, including Google Play Music, Spotify, Pandora and Rdio. If those apps aren’t to your liking, there are plenty more to choose from. For music fans, iHeartRadio, Deezer, TuneIn Radio, Rhapsody and Songza are also supported (among many other, lesser-known options). If you’re more into spoken-word content, NPR One, Pocket Casts, Podcast Republic and numerous others work with the device, too.

Overall, the Chromecast Audio streamed music near-instantly most of the time. Every so often, I’d have difficulty getting a stream started using Google Play Music — I’d have to disconnect and reconnect from the speakers to get music going, but for the most part it worked just as advertised. Then again, I was having some general trouble with my WiFi network that same day, so it could have been a result of a bad connection to my router rather than an issue with the Chromecast itself. Indeed, a router reboot seemed to do a lot for Chromecasting consistency the next time I tried streaming some music to my speakers.

Given how Google positioned Spotify as a killer app for the Chromecast ecosystem, you can rest assured that the service worked flawlessly with the Chromecast Audio. When you’re playing music on your iOS or Android device, you’ll see the option to cast music in the same area where you can use the standard Spotify Connect and AirPlay options. The only downside is that Spotify doesn’t let you cast music from the desktop app for Mac and Windows. Fortunately, if you really need to cast from your computer, you can do so in the Chrome browser using Spotify’s web player.

It’s worth taking a moment to note how using Chromecast differs from using Bluetooth or Apple’s AirPlay technology. Once you send music to your Chromecast Audio, the device is reaching out to the internet directly and pulling the music down, rather than streaming to your phone and being bounced over to your speakers. That means that once you start casting music, you’re free to do anything you want with your phone and not worry about interrupting the tunes. If you’ve used a Bluetooth speaker, you’ve probably noticed your phone’s notifications being piped through as well — that won’t happen here.

There are also some theoretical quality improvements that come from using WiFi instead of Bluetooth or AirPlay. While I believe those claims on a technical level, the truth is that I didn’t notice any major differences using the Chromecast Audio versus connecting an Apple AirPort Express to the same speakers, with audio being AirPlayed through my phone or tablet.

Speaking of audio quality, the Chromecast Audio exists in a somewhat strange place in that regard. To use it, you need a pair of dedicated audio speakers to hook it up to, something that many people these days don’t find as important as they did in decades past. For anyone out there who’s spent a decent amount of money on audio speakers, there’s a chance that the hardware inside the Chromecast Audio won’t be of high-enough quality for such a purchase to make sense.

Google says it has a “world-class” digital-to-analog converter inside it, but how good can it really be for a $35 product? It’s great to have a cheap way to make your dumb speakers smarter, but I’m not convinced the target market for such a device is terribly large. Consumers interested in high-quality audio probably already have a set of decent speakers and a system for getting digital music to them (like the significantly more expensive Sonos Connect), while many others these days are happy enough to use a set of Bluetooth speakers. Still, there’s a huge price gap between something like that Sonos option and the Chromecast Audio, and there are probably enough people out there who’ve acquired some good speakers over the years to make a $35 investment an easy decision.

Take me, for example: I have a fairly nice pair of Audioengine A2+ speakers that are hooked up to a turntable, but I’ve never found a great solution for streaming music to them. My AirPort Express worked fine, but as a day-to-day router, it didn’t quite make the grade, so I swapped it out. Streaming music to these speakers isn’t something I’m going to do every day, but having the ability to do it is certainly worth $35 to me — particularly when entertaining guests, an activity that makes flipping a record every 20 minutes a bit tedious.

The competition

The easiest way to add streaming capabilities to older speakers is probably to use a Bluetooth adapter like the $40 Logitech Bluetooth Audio Adapter or the higher-end and more expensive $189 Audioengine B1 Bluetooth Music Receiver. But then you’re dealing with some of the flaws inherent in Bluetooth audio — a downside if you have high-quality speakers.

The Sonos Connect is an obvious comparison to the Chromecast Audio, but there’s one huge difference right up front: It costs 10 times as much as the Chromecast. However, that price gives you the ability to tie older speakers into the wider Sonos ecosystem, which means they can be part of a multi-room playback system that includes other Sonos speakers. Of course, if we’re talking about multi-room playback, we’re talking about multiple sets of expensive speakers; the cheapest Sonos standalone speaker starts at $199. Again, the Chromecast Audio exists in a somewhat unusual space: It’s a bargain device, but you have to be at least somewhat serious about home audio to be interested in it.

There are plenty of other options beyond Sonos for adding wireless to your speakers, though most of them will cost more than the Chromecast Audio. Audioengine and Polk make wireless kits to add streaming music to your speakers, but again both are significantly more expensive than Google’s option. Samsung offers a $50 wireless option — but it only works with the Samsung Shape speakers, so it’s not a real option for most people.

If you’re an Apple Music subscriber, adding an AirPort Express to your existing speakers would make a lot more sense than a Chromecast Audio. AirPlay is a pretty great technology and you’ll be able to stream not just Apple Music but also most other audio apps for iOS to your speakers using the AirPort Express. Of course, it’s more expensive at $99, but if you’re an Apple loyalist, you’re probably used to paying a little bit more. It also does quite a bit more than the Chromecast Audio, as it’s also a full-fledged WiFi router.

The last and most obvious competitor is the main Chromecast itself: For the same price, the Chromecast 2 lets you use all of these audio apps and at the same time delivers a host of video content to your TV. If your television has a decent set of speakers (either built-in or external), you’ll probably get more mileage out of a standard Chromecast. Most TV sets these days will probably work well enough for background music at a party or some casual listening, and if you have a good home theater audio setup, you’ll do even better.

Wrap-up

Even if the market for Chromecast Audio is somewhat limited, it could be incredibly useful for the right person. Good speakers tend to last a long time, but the way we listen to music has evolved significantly in the last five years. If you still have a set of speakers you love, but wish they had the brains to get online and stream music from nearly all the best services (Apple Music fans, you’ll obviously have to look elsewhere), the Chromecast Audio is an easy recommendation. It’s cheap, easy to set up and does exactly what it’s supposed to. That makes it a great product, even if there isn’t necessarily a ton of demand for it.

5
Oct

Apple and Google top Best Global Brands in 2015


samsung galaxy note 5 vs iphone 6 plus aa (7 of 13)

Interbrand has released its latest annual ranking of the world’s most valuable brands and for the third year running, Apple and Google have topped the list. The 2015 edition of the Best Global Brands reveals that technology brands show no sign of slowing down with six out of the top ten made up of technology companies.

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For the third year running, Apple has topped the list and Google has come second, with both companies leading the list for the third year in a row. Apple is valued at $170 billion while Google is valued at $120 billion and the consultancy derives its valuation from a company’s financials, ability to influence purchase decisions and the extend that it can support premium pricing (which explains why Apple has topped the list).

Microsoft and IBM swapped places, with the Redmond-based Windows-maker valued at $68 billion in fourth place. Korean giant Samsung stayed in seventh place with a valuation of $45 billion while Amazon (who is technically classified as a retailer), is up 29 percent to $38 billion in tenth place. Other brands in the top ten include Coca-Cola, General Electric and McDonald’s.

Elsewhere on the list outside the top 10:

  • Intel rank in 14th with a 4 percent increase to $35 billion
  • HP dropped 3 percent to $23 billion in 18th place
  • Social giant Facebook rose 54 percent to a valuation of $22 billion in 23rd place
  • Camera giant Canon dropped 4 percent to $11 billion in 40th place
  • Siemens ranked 53rd ($8.5 billion)
  • Sony dropped 5 percent to a valuation of $8 billion in 58th place
  • Panasonic rose 2 percent to $6.4 billion in 65th place
  • Huawei rose a whopping 15% percent to $5 billion in 88th place

This year’s edition also saw PayPal and Lenovo enter the list at 97th and 100th place with valuations of $4.25 billion and $4.11 billion but the list isn’t great for everyone; as might be expected, troubled Finnish company Nokia joined troubled gamer Nintendo in dropping out of the list.

What do you think of the companies on (and off) the list? Let us know your views in the comments below guys!