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Posts tagged ‘Google’

4
Dec

Google introduces Trial Run Ads that allow users to test out an app without installing it


google trial run adsgoogle trial run adsGoogle has introduced a new way for users to test out apps that pop up in search results without actually having to take the time to install and run the application. Roughly 25% of app installations never actually get touched (I’m guilty of that myself) so Google is looking into new ways to try and get users engaged with the application before it ever hits their phone.

The new ads are currently in a trial and are only available for games, but they allow a user to test out an app for up to 60 seconds before being prompted to actually install the game. This way, if they enjoy the game they’ll be more likely to play it after it has been downloaded, but they won’t be bothered to waste space on a game that they won’t engage with after that point. It’s a win-win for developers and users.

Google is also offering a beta for Interactive Interstitial ads that let developers use HTML5 for mobile advertisements, instead of standard templates. These ads are infinitely more flexible and show allow developers to get a little more creative with how information and data is presented to viewers, and that doesn’t even touch on the optimization side of things.

These new advertising experiments redesign the experience for mobile users, instead of trying to force desktop ad experiences to work on a smartphone or tablet. It’s a smart move on Google’s part and should hopefully create a more pleasant experience for anyone that frequently browses websites on a mobile device.

source: Google AdWords

Come comment on this article: Google introduces Trial Run Ads that allow users to test out an app without installing it

4
Dec

Google wants to help games lure in more players with gameplay-streaming ads


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Today Google unveiled a new ad system that lets advertisers get a lot more creative with their in-app advertisements. Game developers will even be able to let users stream a sample of the game right within the ad without having to download the game. Non-game advertisements will have increased interactivity and the ability to engage interested consumers more thoroughly.


best new android gamesSee also: 10 best new Android games of November 20158

Google is an advertisement titan because their vast trove of data lets them get ads to consumers who are more likely to be interested in the product being advertised. An ad that nobody is interested in is naturally a waste of space, so Google is trying to get better at putting content and product creators in touch with the kinds of people who already want said content and products.

Games are a particularly hard sell in this category, because what you’re selling is an experience. Such an abstract notion is extremely hard to pack into a tiny bar at the top of a mobile device. Sure, the ad says “Become the hero of legends” alongside a warrior woman with suspiciously impractical armor, but is this going to be a top-down strategy kind of legend, a clever puzzle-solving legend, or a crappy pay-to-win kind of legend?

Even if an ad is successful, and users download the game, Google has found that fully one fourth of downloaded apps are never used. The game didn’t actually gain an extra player from the ad. Since this new update to the way Google handles ads in Android will allow game creators to give potential players the ability to demo the game, this makes people who encounter the ad better qualified to make a decision about downloading. They get a taste of the experience and can decide if they want more.

All in all, this seems like a pretty good step toward making apps more relevant and less obtrusive. The project is still in beta with a limited rollout, but Google is hoping to attract more advertisers and roll it out to the full Android audience in the near future. I, for one, look forward to the ability to try out games and apps without having to download them. What do you think of this innovation? Let us know in the comments.

4
Dec

Letv is a brand you need to keep an eye on. You may own one of its phones in 2016.


It’s a personal goal of mine to bring more content to you on phones outside of the typical brands you’re familiar with like Samsung, HTC, Motorola, and LG. Huawei is proof that the lesser known phone manufacturers can make devices that are better than almost every device out there. Most importantly these devices can literally save you hundreds to thousands of dollars a year. If T-Mobile is blowing up carrier pricing, the unlocked smartphone companies like Letv, Nuu Mobile, Blu, Xiaomi, etc. are blowing up the the likes of Samsung and LG. And if history provides any lesson remember how big Nokia and Blackberry were just a few years ago? The industry changes quickly and we are going to be at the forefront of bringing real and unbiased reviews to you of these up and coming devices.

The problem with the lesser known brands is we really don’t much about them except for what’s on paper from their websites and there are very few reviews of the actual devices.

Letv is a brand YOU NEED to look out for. They recently started making smartphones in the last year and have been destroying the market in China. Here are some interesting results from its recents sales:

– 1 million Le Superphones sold in November 2015 alone (including 780,000 Le 1s units), which is the fastest time by a smartphone brand in China to reach that mark

– Le Superphone users on average consume up to 1.2G of data per month (for comparison’s sake, the industry average is under 800 MB)

– 56.7% of Le Superphone users are male; 41.27% of Le Superphone users were born in the 1980s; 36.14% were born in the 1990s

I have yet to try a Letv smartphone, but plan to very soon. I have a Letv 1s on pre-order from Gearbest.com. I want to know what I am missing because Letv’s phones look great on paper. There is a major concern with unlocked phones that they may not get Android updates, but you can also make that same argument for most phones in the sub $300 category. Even with Motorola’s latest Moto E, they said they wouldn’t update it to Android 6.0 because “customers were more focused on value than software.”

Check out the specs below on a couple of Letv’s phones. They can make all metal budget devices to high-end phones that can compete with anything here in the U.S. But keep an eye on Letv. With devices like these we may be seeing them here in the U.S. sooner rather than later.

If you have tried any of these unlocked smartphones, let us know in the comments the benefits and downsides to owning an unlocked smartphone if you don’t mind. Anyways, look out for reviews of budget and mid-range devices soon.

 

All metal Letv 1s sub $200 unlocked.

All metal Letv 1s sub $200 unlocked.

Letv 1s 5.5 inch 4G Phablet Android 5.1 MTK6795 64bit Octa Core 2.2GHz 3GB RAM 32GB ROM 5.0MP + 13.0MP Cameras – LINK
Main Features:
Display: 5.5 inch 1920 x 1080 FHD Screen
CPU: MTK6795 64bit Octa Core 2.2GHz
GPU: PowerVR G6200
System: Android 5.1
RAM + ROM: 3GB RAM + 32GB ROM
Camera: Dual Cameras, front camera 5.0MP camera, back camera 13.0MP
Sensor: Gravity Sensor, Proximity Sensor, Ambient Light Sensor and Fingerprint Sensor
Bluetooth: 4.0
Features: GPS, A-GPS, Glonass, Beidou
SIM Card: Dual SIM dual standby, one Nano SIM Card, one Micro SIM Card

 

Letv One Max 2K Screen Qualcomm Snapdragon 810 64bit 4GB RAM 64GB ROM – LINK

 

  • Display: 6.33 inch 2K screen (2560 x 1440 pixels)
  • CPU: Qualcomm Snapdragon 810 Octa core 2.0GHz
  • GPU: Adreno430
  • System: Android 5.0 Lollipop
  • Storage: 4GB RAM + 64GB ROM
  • Camera: 4.0MP + 81° wide-angle  F2.0 camera, 21.0MP AF face beauty with dual flash lights F2.0 camera
  • Sensor: Light sensor , G-sensor , P-sensor, Hall Sensor,Proximity sensor
  • Feature: Gyroscope,Infrared Remote Control,Electronic Compass
  • Bluetooth: BT4.0
  • GPS: GPS, A-GPS, GLONASS
  • Battery: 3000mAh Bulit-in Battery
  • SIM Card: Dual SIM dual standby, Micro SIM + Nano SIM
  • Network:

2G: GSM 850/900/1800/1900MHz

3G: WCDMA 850/900/1900/2100MHz

4G: LTE 1800/2100/2600MHz

The post Letv is a brand you need to keep an eye on. You may own one of its phones in 2016. appeared first on AndroidGuys.

4
Dec

Google Play Store is now accepting split payments for purchases



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(adsbygoogle = window.adsbygoogle || []).push();

One of the most annoying things in the world for an avid Android fan is to save up all your Google Opinion Rewards credit only to find that you’re only a few cents short of that game or app you’ve always wanted. Well, it looks like Google might be changing things up soon and rewarding your frugal spending – according to some lucky users, it would appear the Google Play Store is now accepting split payments i.e. letting you pay for things with both Play Store credit and your credit card. As you know, the current (or old) behaviour of the Play Store is to automatically suggest your credit card or PayPal when you don’t have enough Play Store credit in your account.

nexus2cee_screenshot_20151202-225040It’s not a huge deal for most, but it does make life a lot easier, especially with some apps getting more and more expensive. Presumably this is a change on Google’s end as only some users have reported seeing this new functionality, so don’t freak out if you don’t see this yet – hopefully they’ll turn this on sooner rather than later (because I really want to use my $3 credit towards Lara Croft GO).


What do you think about the fact the Play Store is now accepting split payments? Let us know your thoughts in the comments below.

Source: Android Police

The post Google Play Store is now accepting split payments for purchases appeared first on AndroidSPIN.

4
Dec

Google announces their Best of 2015 picks from the Play Store


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With December now showing up on everyone’s calendars, it means we are getting ready to bring another year to a close. That means it is time for companies to start sharing the reviews and picks of what they thought was the best of 2015. Google is getting an early jump by releasing their “Best of 2015” lists of items available through the Play Store including apps, games and entertainment titles.

In both the apps and games categories, Google has selected 25 titles from each of those areas to be named as “Best” for 2015. Some of the top game titles include Agar.io, Walking Dead: Road to Survival, Fallout Shelter, Clash of Clans and Minecraft: Pocket Edition. Some of the top apps include Flipagram – Music Video Editor, Robinhood, and even stalwarts like Skype and Twitter.

In the entertainment categories, which include music, movies, TV, books and magazines, Google made selections called “Our Favorite…” as well as identifying some of the top-selling titles. Leading the way for albums is Adele’s 25, which is not a surprise, followed by Drake’s If You’re Reading This It’s Too Late and To Pimp A Butterfly by Kendrick Lamar.

Some of the top-selling movies include Interstellar, Lucy and American Sniper as well as the controversial The Interview. Possibly driven by interest in the movie, Fifty Shades of Grey and some subsequent titles in that series headline the top-selling books.

You can hit the source link to visit the Play Store and check out the full list of what Google thinks were the best titles of 2015.

source: Play Store

Come comment on this article: Google announces their Best of 2015 picks from the Play Store

4
Dec

Sundance’s experimental New Frontier looks beyond virtual reality


Virtual reality found itself front and center of Utah’s wintery celebrity village earlier this year, virtually dominating the conversation around this past Sundance Film Festival. The technology, a burgeoning new medium for artists, game developers, filmmakers, and journalists alike, had reached a cultural tipping point, with the Park City fest playing host to the announcement of a dedicated VR animation studio from Facebook-owned Oculus VR and ten VR projects that stole the headlines from Sundance’s edgy, experimental New Frontier showcase.

“Last year was one of those historic moments where it was like the perfect storm,” says Shari Frilot, chief curator of New Frontier’s VR-heavy 2015 showcase. “Not only were there significant developments in the technology and a commitment by storytellers, content creators, filmmakers and journalists to grasp onto it, [but] there was also this ramping up of industry — manufacturing, as well as kind of peaking of interest in more mainstream content creators. That all converged at the festival in a way that was really explosive. … That’s sort of the unicorn that came out of New Frontier.”

4
Dec

Google makes the grade with Chromebooks at 51% of devices deployed in schools


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In a new report from Futuresource Consulting, it has been revealed that Google Chromebook devices now make up over half of the computer devices deployed in U.S. classrooms. As recently as 2012, Google only held 1% of the education market, so the growth has been “shocking” as described by Forrester analyst J.P. Gownder. In just 2015, Google Chromebooks have accounted for 4.4 million of 8.9 millions devices sold to schools and school districts through the third quarter, which translates to 30,000 new devices being activated every single day.

The big loser in the market with this move to Chromebooks is Apple. The Cupertino headquartered company saw its market share fall from 52 percent to 24 percent. The other big player in the education market, Microsoft, saw its share fall from 43 percent  to 24 percent.

The education market is considered one of the few bright spots for the industry right now. Recently the market for PCs and tablet devices has been in a decline, but school districts continue to purchase large volumes. Perhaps more important for the major platform competitors, students who achieve a level of comfort in a particular ecosystem through schoolwork and in the classroom may be more likely to purchase something similar when they get out on their own.

One of Google’s major advantages in the education market has been the low price point for Chromebook devices, generally in the $200 to $300 range. Offerings from other companies have often been double that, although Microsoft appears to be poised to push device costs down to be competitive with Google. Meanwhile, Apple is working on plans to target teachers and to retain their dominant position at the collegiate level.

Along with the increasingly dominant position for Google, the company is getting some extra scrutiny as well. This week a spat has opened up between Google and the EFF over the Chrome Sync feature found in Chromebooks and the Chrome browser.

source: CNBC

Come comment on this article: Google makes the grade with Chromebooks at 51% of devices deployed in schools

3
Dec

Explore Machu Picchu’s Inca remains through Street View


Google’s Street View “Trekker” backpacks sure get around. After snapping the British Museum and the ancient city of Petra, they’ve now been to Machu Picchu in Peru. It’s an iconic peak rising 2,430 meters (7,970 feet) above sea level, where travellers can gaze upon the remains of the Inca Empire. With Street View, you can take the trip from the comfort of your living room, picking through the crumbling walls and soaking up the various temples, terraces and plazas at your own pace. It’s an architectural marvel and as you would expect, Google’s stitched panoramas do a good job of capturing the atmosphere. Useful if you’re a history teacher, or just trying to persuade your significant other to take a vacation there.

Via: Google (Blog Post)

Source: Machu Picchu (Street View)

3
Dec

Day One Apps: The first apps we install on every new Android (Volume 4)


At AndroidGuys, we go through a lot of devices. That means that we’re used to reinstalling all of our precious content, over and over again. Fortunately, Google has made the process easier to do over the years.

But we found interest in the question: If you needed to quickly get up and running with your brand new phone, which apps do you install first in order to be functional? We’ve heard different views from the other Android enthusiasts on our team in Vol. 1, 2, and 3, and now it’s my turn. Let’s get to it!

Feedly

Feedly

I’m very dependent on RSS feeds for the content I care about. It’s too time-consuming to dig through each site individually. For those unfamiliar with this concept, RSS puts content into a summarized format. This allows an aggregator to grab these “feeds” from different sources (your favorite sources) and compile a list – for a one-stop place to quickly scan through all the clutter and find the news that matters to you.

Google Reader was the original RSS feed app for many people (including myself). However, Google didn’t see the benefit in keeping the service and killed it off. This move disjointed the community, leaving everyone to scrounge for another service. Feedly was one of these alternatives that stepped up to the plate and took off in the wake of Google Reader’s death.

While a part of me still misses Google Reader, I’ve grown quite fond of Feedly. I can access my feeds from either my PC or Android. Adding sources is a breeze and you can organize them into your own categories. For instance, I have a “Deals” category, where I get feeds from my favorite deal reporting sites. I also have a “Technology” category, which collects news from tech sites I follow.

My settings are on Feedly’s cloud. So every time I get logged out or have to reinstall the app when I get a new phone, I merely have to sign in (which you can conveniently do with your Google+ account) and I’m up and running again. The service keeps track of how many people read a particular article, so you can see what’s popular. If you don’t have time to read an article, you can save it like a bookmark so it’s not forgotten. All articles shown as a feed will have an external link that will take you to the source material.

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 Google Keep

Google-Keep-Featured

google_keep_2Over time, I’ve found myself more and more reliant on Google Keep. Its functionality is pretty simplistic, but boy is it helpful in everyday life. If you regularly utilize Google’s reminder system, then you know what I mean.

Google Keep at its core is a note taking app. You can either store a note, list, drawing, or image (Google also included a mic button if you prefer speech input). But what makes it valuable to me is the fact that you can set a reminder (by either time or location). I wouldn’t say I use the app as it was intended, to me it is an app to manage all of my reminders – which I hugely rely on to function.

Yes, I know you can access your reminder on the Google app or Google Now, but I just find Google Keep to be the quickest way to set them up. It also displays all of your content as tiles on the front page. You can also organize notes into different folders (Google calls them “labels”).

You may quickly get a clutter of notes, so the search functionality is very useful. It lets you quickly filter on what kind of note to display (message, reminder, image, etc.) and search within that group.

Flipboard

flipboard-logo-640

I didn’t like Flipboard when I first used it. My initial reaction was, “You have to flip through each article one-by-one!?” Recall from my Feedly discussion that I’m used to quickly scanning through lists of articles.

I eventually figured out that there’s more value in Flipboard that I wasn’t seeing on the surface. Aside from the pleasing visuals when browsing, Flipboard has a good discovery system in place. With RSS, you have specify what sources to pull content from. In Flipboard, you can select categories, and it will throw relevant articles at you (which you may not have found otherwise).

flipboard-topics

Flow Free

FlowFree-title

I’m not a big mobile gamer. But for those instances where I find myself bored and with no internet, there are a couple of select games I turn to. One of these that oddly keeps me entertained is called Flow Free.

It is a puzzle game, where you have to fill up a grid with color trails while connecting ends of the same color. Each pair of ends are scattered in different places on each level, and as you progress in the game the grid becomes bigger and more difficult to complete.

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List Master

list_master

List Master is one of those legacy apps that I found one day and haven’t been able to let go of. I’m sure there are tons of note/list storing apps on the market (Google Keep is one I mentioned above). But there’s something about List Master’s minimalistic style and user-friendliness I like.

On the launch page, your created lists populate. When you create a list, you select between three different types: Generic, To-do, and Shopping. This specification determines the options you get presented when you add an item to the list. For instance, I most use this app for my grocery list. So under “Shopping”, there’s a “quantity” field so that I know how many of a select item to get.

The list is laid out in checklist format. As I check items off, they move to the bottom, ordering the remaining items on the top. The app is just simple, quick, and efficient. If my wife needs to pass me a list, you can import/export lists (they’re stored in CSV format). For instance, if she put together a grocery list and is at work, she can email me her exported list and I can import it in and do the shopping.

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Messenger

Google-Messenger

I’m not generally a fan of the aesthetics of third-party UI’s. Phone manufacturers typically throw in their own text messaging app – which are usually butt-ugly to me.

Fortunately, Google’s Material Design is anything but. I love the colorful and minimalistic look of Google’s Messenger app. It’s also great that contacts are tied with their Google accounts (so that their pictures automatically populate), and how you can personalize the display color for each contact. Therefore, one of the things I do when I get a new phone is install Messenger and make it the default text messaging app.

google_messenger

Starbucks

starbucks-app-android-hero

I live in the Seattle area, therefore, coffee is pretty essential to living. And with a Starbucks around every corner, it only makes sense that the coffee giant’s app would be one of the first apps I install.

But why do I need an app to buy coffee? Well, you don’t need it, but there are a couple pluses in utilizing it. First is the convenience – you can pay with your phone with a nifty bar code linked to your Starbucks account. Each purchase is recorded and it can add up to free coffee. You can also tip via the app (following the purchase) and order coffee beforehand so that it’s ready when you walk in.

starbucks-mobile-app

Google Photos

google_photos

Along the same lines of my Messenger app discussion, manufacturer’s typically create their own gallery app as part of the custom UI they force on you. Fortunately with apps, you can choose not to use them and install another.

There was a time where I would’ve definitely gone with a manufacturer’s gallery app over Google’s solution. But since then, Google has revamped its Photos app and now it is on the same playing field as others (and arguably better).

Organization is the name of the game. When you have tons and tons of pictures, it quickly becomes cumbersome to sort through them all. Google added a timeline (grouping pics/vids by when they were taken – day, month, and year). You can pinch-to-zoom in or out for scrolling through a particular timeline, or change the size of image thumbnails to scroll through. You can also set up own Collections (i.e. groups of pics/vids from a particular trip).

But the feature that really sets Photos apart is the ability to search. Google has an algorithm in place that categorizes your content, so you can save time when trying to locate that one event out of your millions of pictures. The categories it can recognize are people, places, and things (a specific detail in the scenery of the pic that it can recognize). But bear in mind that this feature only works for images you’ve backed up in Google’s cloud.

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 Play Music

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I’ve been a subscriber of Google Play Music since the first day it was available. It is my music source (I don’t actually own much music). And without music, life isn’t quite the same. Therefore, the Play Music app is part of this crucial list of apps.

The service has grown quite a bit since its infancy. It offers a lot of different ways to initiate tunes. Of course, you can simply search an artist, album, or song and save it to your collection. But if you’re tired of listening to the same music, Play Music offers good ways to discover other content. You can practically initiate the “radio” function from anything – a song, album, artist, or even playlist (my favorite option). Also, on the app’s launch page, you’re presented with categorized stations that are constantly switching depending the time of day (activities or moods) or time of year (i.e. Christmas songs). When you click on one of these themes, you’ll be presented with different sub-categories relevant to the same themes to personalize your pick even further.

Via the left slider menu, you can check out Top Chart music or new releases. Your collection of music is categorized by playlists, genres, and artists (and even radio stations you love). The player control slides up and down from the bottom. You have good control of the queue, with the ability to slide songs around to your preference or slide them out of the list. Everything has a three dot menu by it. So if you want to add more to your playing queue, click on that menu. If you love a song you find on a radio station, just click the menu and quickly go to the artist or album.

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Google Calendar

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If you haven’t figured it out yet, I favor Google’s apps for a lot of my functionality. I love Material Design’s minimalistic approach – it looks great and is intuitive. I also appreciate a unified experience. With Google Calendar, the ecosystem is smart enough to know that if you set up an event or reminder on a different Google app, it will show up on the calendar (i.e. a dinner reservation).

The interface is easy to use. If you want to quickly look at the month layout, tap the month on top and the schedule will drop down. There’s also a slider menu on the left (like on a lot of Google apps) which lets you control the time period displayed (day, week, month, etc.).

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Tidal

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In spite of my stressed importance of Google’s Play Music service, I have one other music app that I go to for my audio stimulation – Tidal.

If you haven’t stumbled on one of my headphone reviews, I’m an analytical listener and care about audio quality. Tidal has the ability to stream HiFi audio fidelity (FLAC/Lossless at 1411 kbps), whereas any other music streaming service maxes out at a 320 kbps sample rate.

So you may be asking, why do you use two services? Tidal’s selection isn’t as expansive as Play Music. So for music I can’t find on Tidal, I can still listen to it (lower quality is better than no song at all). Welcome to the conundrum of an audiophile who streams.

Tidal’s app interface is easy to use. It plays friendly with Google’s style, having a slider menu from the left side. You can check out what’s new, recommendations per genre, or build your own music library. There’s a little “HiFi” light by the music controls that let’s you know if you’re pumping out the extra fidelity or not.

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Chromecast

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The Chromecast app is pretty helpful if you own Google’s TV-streaming device. You could actually get by without using it, because the Chromecast button shows up on any compatible app for quick connectivity. But Google threw in some conveniences to make the app worthwhile.

On the launch page, you’ll see TV content relevant to you. Selecting a show will take you directly to the source by which to launch it on the big screen. You can also search on the Chromecast app and it’ll tell you from which sources you can play the show. Pretty nifty.

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What do you think about this list, is it similar to yours? Is there any critical app we’ve blatantly missed to mention? Let us know your thoughts in the Comments section!

The post Day One Apps: The first apps we install on every new Android (Volume 4) appeared first on AndroidGuys.

3
Dec

YouTube Music is just what we (don’t) need [App Review]


As if the digital music streaming market wasn’t already saturated enough, Google decided to take advantage of the content they have available on YouTube and offer it as a streaming service named as the discernible “YouTube Music”.

We also recently had a shootout of the top music streaming apps (which Play Music came first in) and nowadays it’s just a matter of a few months until we see a new competitor take stage.

How does YouTube Music stack up, and is it really necessary when you look at the bigger picture?

Setup

Screenshot_2015-11-12-22-59-24You begin by selecting a Google account – if you have more then one on your phone – to sign in with. I’d suggest you use the one you usually use for YouTube as it will take any previously liked songs from that account and begin offering you a playlist based on that.

Included in the package was a 14-day trial of YouTube Red, the premium version of the service. Red is implemented into both YouTube and YouTube Music and gives you access to substantially more features compared to the standard tiers.

Once you’ve signed in, you’re free to run amok and listen to whatever fancies you.

Settings wise, there isn’t much other then the typical “HD streaming only on Wi-Fi” and captions customization.

YouTube Music Usage

TScreenshot_2015-11-12-23-26-22he first two weeks of using YouTube Music was mostly a charm. Within the first few days, the app became accustomed to my type of music, along with all my favorite bands and artists. Like I previously mentioned, it actually took songs from my “liked” playlist and began suggesting titles based on that, meaning I wasn’t stranded and had to start off new. YouTube also has the largest catalog of music in the world, meaning you can listen to any local artists who don’t feature on other services.

The user interface was well designed and there weren’t any confusing ‘deeply-hidden’ areas that are common in such apps. The search was very accurate and always displays relevant results, suggesting direct links to the artist page, as well as tracks that you may like further down.  This is where YouTube Music has an advantage over the competitors: they have a mass library of almost every song, artist and even that remix that your local DJ concocted last week. In short, you can have any track you desire.

But on the 15th day, the fun was over. Without a valid Red subscription, the idea of YouTube Music becomes silly and foolish. For one, you cannot leave the Music app (or switch the screen off) and carry on listening at the same time. Not one other competitor that I know of has this sub-standard “feature”. Am I supposed to stare at the album art for four minutes while I cannot functionally use my phone?  No, actually, I’m forced to play the music video as audio-only as a perk for Red subscribers, consequently stacking up higher data usage and wasting battery on the screen.

And just to rub it in your face, Google had the dignity to show pop-ups every time you try to access premium features, instead of removing any traces of it altogether, something along the lines of this:

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The “Trending” tab

And the worst part? The infamous adverts. Sure, adverts are a necessary evil pivotal to the financial stability of any company. But if you’re not a Red subscriber, prepare to have your ears blasted with minute-long ads that interrupt every few songs. You know how adverts are always louder than the movie on television? Same thing applies here, to the extent that you cannot relax, instead anticipating when the next “Troye Sivan” or “Hello” advert is going to blow your ear drum out. If I’m not correct, one of the purposes of music is to help you relax. In essence, YouTube Music without Red is the anti-music experience.

Am I supposed to stare at the album art for four minutes while I cannot functionally use my phone?

Rating

3.5 out of 5

Conclusion

When you take into consideration that Google already has Google Play Music as a streaming service, the whole idea of YouTube Music becomes blurry. Why couldn’t they incorporate this into their existing service? The answer to that becomes clear when you look at Red. Simply put, it’s another gateway for Google to make some more dollars.

I’m not asking for the premium streaming experience for free. But offering a sub-standard service while advertising Red in my face is a clear indication of what’s happening here.

Shame on you, Google.

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