Apple’s Initial Sapphire Production to Target iWatch, Not iPhone 6?

Evidence has made clear that Apple is investing heavily in sapphire for its future products with the company working with partner GT Advanced Technologies to start production of the material in a new Arizona plant. Earlier reports suggested the sapphire is likely for the next-generation iPhone, but G 4 Games points to new reports from Asian supply chain sources speaking to MyDrivers [Google Translate] and PCPOP [Google Translate] claiming the iWatch will be the first Apple device to be equipped with the scratch-resistant material.

Furnaces for sapphire glass production
According to the reports, the biggest factor in using sapphire for the iWatch and not the next iPhone is cost, with the price of sapphire driving up the retail price tag of the iPhone. A price increase could be detrimental to Apple as the iPhone already has a premium price tag.

According to Chinese media sources (which are citing “Taiwan supply chain insiders”), Apple has put a lot of effort into fitting the next iPhone with a sapphire screen. These sources claim that “beta” iPhone units (read: some of the prototypes Apple is currently testing) are already sporting sapphire protected panels, but unfortunately, chances are that they will not make it on the final product.

The problem is not necessarily due to low yield (which still is a problem, at least until Apple’s [Arizona] plant will be fully operational), but mainly because fitting a sapphire screen on the next iPhone would make its price skyrocket.

Fortunately though, the same sources also say that Apple will manage to fit sapphire screens on the rumored iWatch. The smartwatch is said to feature a 2 inch panel, and evidently, the production costs would be much lower.

Though the iWatch would certainly benefit from a sapphire layer to protect its display, the volume of raw material and equipment Apple is purchasing hints at much bigger plans than a 2-inch watch display. Apple allegedly has ordered enough furnaces to manufacture approximately 200 million 5-inch sapphire displays, a volume which would meet the yearly demand for its iPhone product line. In 2013, Apple sold approximately 150 million iPhones worldwide.

Apple’s Mac Pro Shipping Estimates Slip to April in Many Countries

Shipping estimates for new orders of the redesigned Mac Pro have now slipped to April in many of Apple’s stores around the world (via MacGeneration) [Google Translate].

This is the second time in two months that the Mac Pro has showed a change in shipping estimates, as Apple’s stores around the world began to show a “March” shipping estimate last month. While the new shipping estimates do not necessarily reflect a worsening supply given that shipping delays have been persistent so far throughout the computer’s launch, the changes do indicate that Apple has yet to make up significant ground as lead times appear to be remaining in the six-to-seven week range.

The new April shipping estimates are in effect for stock and custom configurations throughout Apple’s online stores for Europe, Middle East, and Africa (EMEA) and Asia Pacific (APAC) operational regions. Estimates in Apple’s stores for the Americas remain at March for the time being.

‘Flappy Bird’ Creator: Game Was Pulled Because It Became an ‘Addictive Product’ [iOS Blog]

Flappy Bird creator Dong Nguyen has publicly spoken for the first time since pulling the popular game from the App Store in a new interview with Forbes. In the interview, Nguyen states that Flappy Bird was removed because it was becoming an “addictive product,” going on to say that guilt and discomfort ultimately influenced his final decision to take the game down.

Flappy Bird was designed to play in a few minutes when you are relaxed,” says Dong Nguyen, in an exclusive interview, his first since he pulled the plug on the app. “But it happened to become an addictive product. I think it has become a problem. To solve that problem, it’s best to take down Flappy Bird. It’s gone forever.”

Nguyen added in the interview that he developed the game over the course of “two or three days” and said that Nintendo did not send him any legal threats over the game’s similarities to the original “Super Mario Bros.” title, corroborating a report from yesterday. The developer noted that he feels there was no mistake in removing the title from App Store, also saying that he will continue to develop games due to the confidence he gained after the success of Flappy Bird.

Before being taken down, Flappy Bird was the number one downloaded free app on Apple’s App Store for almost a month, generating a reported $50,000/day in revenue from in-app ads. Nguyen had also previously expressed frustration at the attention he received during the game’s sudden spike in popularity on his Twitter before announcing that he would remove it.

TSMC to Use Current Fingerprint Sensor Processing Method for iPhone 6

Last month, a report from Digitimes stated that Apple supplier TSMC was preparing to begin production on fingerprint sensors for the iPhone 6, and was said to be moving to a larger 12-inch fab from the current 8-inch fab to increase production efficiency. However, Digitimes is now reporting that TSMC will once again be utilizing its 8-inch processing for the iPhone 6, as Apple has cited concerns with the yield rate of the 12-inch fab.

Apple previously decided to have TSMC produce fingerprint sensors for its next-generation iPhone at the foundry’s 12-inch facilities using a 65nm process, the sources noted. However, acknowledging risks associated with 12-inch WLP technologies, Apple has finally chosen TSMC’s 8-inch processing which enables mature yield rates for WLP to produce the fingerprint sensors, the sources said.

The report also notes that TSMC will continue to contract the packaging process other firms as a result of moving back to the 8-inch processing. Previously, TSMC was said to be handling the packaging process itself in order to centralize control over the component.

The Touch ID fingerprint sensor was said to be a key factor contributing to the limited supplies of the iPhone 5s at its launch last September, with low yield rates at packaging firm Xintec and iOS 7-sensor integration slowing production. However, with several of those issues ironed out and TSMC now able to utilize a refined process, launch supplies of the next-generation iPhone are likely to be more readily available.

Famed Documentarian Ken Burns Launches iPad App [iOS Blog]

Famed documentarian Ken Burns, who’s directed detailed films about the history of subjects like baseball and the Civil War, has released a new app under his name that houses scenes, extras, and behind-the-scenes footage from all 25 of his films.

In his announcement (via The Hollywood Reporter), Burns noted it was exciting for him to be using an Apple platform for his app as the company has long used the “Ken Burns Effect”, where a camera slowly pans over a still image, in its video editing apps.

“Apple has long used an element of my filmmaking in its programs, which they call the Ken Burns Effect. I’m so excited to now be using Apple’s platforms to create a radically new way to present my work and reach new viewers. Our films are made in a small town in New Hampshire over many years, with images and stories woven together in a way that we hope brings experiences of the past into the present.”

While the app doesn’t include the full Ken Burns’ documentaries, it does house hand-selected scenes by Burns in playlists inspired by six themes: Race, War, Art, Hard Times, Innovation, and Politics. One theme, Innovation, is included free with download but the remaining five themes, which include over three hours of content, must be unlocked via a $9.99 in-app purchase.

Alternatively, users can view the content in a Timeline view, which presents a chronological history of America, and a Film view, which arranges the clips by which Burns’ film they’re from.

Ken Burns for iPad is available in the App Store for free. [Direct Link]

Apple Loses Appeal to Delay E-Books Antitrust Monitorship But Gains Boundaries [iOS Blog]

The U.S. Circuit Court of Appeals in New York today ruled that Michael Bromwich, the lawyer assigned to monitor Apple’s antitrust compliance policies, may continue with his duties while Apple continues to pursue another appeal to remove its monitorship all together.

Back in early January, Apple requested that U.S. District Judge Denise Cote disqualify Bromwich from his monitorship because he had demonstrated personal bias against the company. Apple asked for both a stay on the original order requiring an external monitor and the removal of Bromwich, both requests that Cote denied.

Apple did manage to win a brief emergency stay as the Appeals court examined its request for a longer stay, but with today’s decision, Bromwich will be able to continue on as monitor.

The ruling did, however, limit some of Bromwich’s power, suggesting that he is not able to demand access to any document or interview Apple executives with respect to any subject.

Thus, according to appellees, the monitor was empowered to demand only documents relevant to his authorized responsibility as so defined, and to interview Apple directors, officers, and employees only on subjects relevant to that responsibility.

We agree with that interpretation of the district court’s order. In addition, we take counsel’s statement as a formal representation that appellees also accept that interpretation, and that the monitor will conduct his activities within the bounds of that order, absent further action by the district court or by the panel that will in due course hear the merits of the appeal

Apple’s antitrust monitor was originally put in place after the company was found guilty in July 2013 of conspiring with five publishers to raise the prices of e-books. Since then, Apple and Bromwich have engaged in several back and forth disputes stemming from Bromwich’s fees and his insistence on interviewing key Apple executives.

Bromwich, for his part, has said he has seen a “surprising and disappointing lack of cooperation from Apple and its executives.”

Apple’s second appeal, which requests the removal of Bromwich entirely and questions Cote’s decision to appoint a monitor, is ongoing.

New Report Tempers iWatch Expectations, Device May Have ‘Simpler’ Technological Capabilities

Apple’s much-rumored iWatch has been depicted as a standalone device able to function as a typical smart watch and monitor everything from glucose to blood pressure, but a new report from Brian Dolan of MobiHealthNews (via NetworkWorld) suggests that the iWatch’s actual functionality may be somewhat more simple, with Apple aiming to make the health-tracking experience more accessible to everyone.

In a report that covers existing rumors and predictions for Apple’s iWatch, Dolan aggregates known information and adds a few tidbits from his own sources, which he says “have limited but direct knowledge of Apple’s plans for the iWatch and Healthbook.”

While rumors have indicated the iWatch may be a standalone device able to function without an iPhone, that may not be the case. Poised as a peripheral device, the iWatch may require connectivity to a smartphone for its full functionality.

iWatch concept by Todd Hamilton
Throughout 2013, Apple made a number of health and sensor related hires for its iWatch, indicating the device could potentially track a wide range of health-related functions with advanced sensors, including glucose sensing and hydration levels.

Actual iWatch functionality may be somewhat more simple, however, as many of the hires are said to be focusing on making basic health-tracking functions more effective. Some of the hires’ more exotic expertise, in fields like blood and glucose monitoring, may not make it into the iWatch.

A source tells us that the team Apple has assembled is intended to ensure that the health sensing capabilities of the device are efficacious. Some fitness tracking devices available today primarily give users feedback in the form of an arbitrary points system — like Nike Fuel. Apple will likely not do this, but instead focus on real metrics like calories. Having a team with such advanced pedigrees will help ensure Apple’s device is accurate. Don’t expect glucose sensing though.

Today’s report confirms the existence of the Healthbook concept that was detailed in late January, but could not verify the app’s rumored name. The app is said to serve as a repository for all health and fitness information and could integrate not only with the iWatch, but other health-tracking apps and devices on the market. It focuses on simple concepts like exercise, diet, sleep, stress, and medication adherence.

Apple’s overall focus with the iWatch is said to be on the experience rather than the technology. With the iWatch and its accompanying health-related app, Apple aims to make health tracking “a mass market behavior” by increasing its mass market appeal and moving the concept beyond something that interests just “data-obsessed” people.

The report speculates that Apple’s recent FDA meeting may have been about keeping the iWatch unregulated, which would inherently limit its ability to collect and analyze medical data and prevent it from collecting data from regulated medical devices, again pointing to a somewhat more simple device than previous rumors have suggested.

Information on the iWatch remains sketchy, but we may begin to get a clearer picture as we creep nearer to a release date. It is unknown when Apple plans to launch the iWatch, but in the fall alongside iOS 8 is a strong possibility.

Though Brian Dolan does not have an established track record for reporting rumors, he was the first to report on Apple’s hiring of former Masimo Chief Medical Officer Michael O’Reilly.

Popular Android Theming App Pulled From Google Play Due to Apple Complaint Over iOS 7 Skin [iOS Blog]

Google has pulled Themer, a popular Android home screen customization app, from its Google Play Store following a complaint from Apple over one of the themes included in the app.

“Seven”, one of more than 200 themes within the app, was designed to make an Android phone look like an iPhone running iOS 7. It incorporated multiple Apple design elements and several icons, including Phone, Mail, Messages, Maps, Music, and more.

Image courtesy of Lifehacker
Though the app and the theme have been in the Google Play Store since at least October, Themer was removed on February 2 for copyright infringement following a copyright complaint from Apple. Given the app’s resemblance to iOS 7, it is no surprise that Apple, a company that rigorously defends its property, asked for the theme to be removed.

According to Themer CEO Ashvin Dhingra, who spoke to TechCrunch, the Seven theme was immediately removed from the app following Apple’s notice, but Google opted to remove the app from its Play Store entirely and has yet to restore it.

“We’ve spoken to legal representatives from Apple (who have been very nice, reasonable, and helpful), and they have no remaining concerns. But apparently, Google has a process for these things, and there’s nothing we can do to accelerate that process. Unfortunately, we still have not heard from anyone at Google.”

While Themer has been able to settle its dispute with Apple by removing the offending iOS 7-style theme, the company is running into some organizational hurdles with Google. Google seems to lack a point of contact overseeing the Google Play Store, which has resulted in Themer contacting multiple people with little result.

It remains unclear when Themer will return to the Google Play Store, but Apple’s issue with the app has been successfully resolved.