Live Coverage of Apple’s ‘Hey Siri’ Event: iPhone 6s, Apple TV, iPad Pro, and More
Apple’s highly anticipated “Hey Siri” event today will see the introduction of a number of new products including the iPhone 6s and 6s Plus, a new Apple TV set-top box, a larger iPad Pro, and more. The event is being held at the Bill Graham Civic Auditorium in San Francisco, with the festivities beginning at 10:00 AM Pacific Time / 1:00 PM Eastern Time.
Apple is providing a live video stream on its website and via Apple TV.
In addition to Apple’s video stream, we will be updating this article with live blog coverage and issuing Twitter updates through our @MacRumorsLive account as the keynote unfolds. Highlights from the event and separate news stories regarding today’s announcements will go out through our @MacRumors account.
Apple’s online stores around the world are currently down in advance of the event, and we’ve already seen the first signs of today’s product releases with (PRODUCT)RED Apple Watch Sport Bands arriving at Apple retail stores overnight.
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Here’s how to watch Apple’s iPhone event
It’s that time of the year again. Apple has a new set of iPhones to show off and, if the rumors are correct, a large “iPad Pro” and Apple TV too. If you’re interested in streaming the keynote, you’ve got a few options to consider. From an iOS device, you can watch the reveals live by pointing Safari to apple.com/live. The same holds true if you’re on a Mac, and this time around Windows users can keep up using Microsoft’s new Edge browser on Windows 10. Finally, if you have a second or third-generation Apple TV nestled in your media cabinet, you’ll be able to access the livestream through the “Apple Events” channel. All of the action is due to kick off at 10am PT/1pm ET/6pm BST — Engadget will be there in force, so keep one tab here for our liveblog and rolling coverage throughout the day.
Filed under:
Cellphones, Apple
Source:
Apple
Tags: apple
Apple is refusing Justice Department requests for iMessages
You likely know that Apple’s iMessage is encrypted well enough that law enforcement can’t snoop on your messages, but it’s now very clear that this security is setting up a conflict with the US government. The New York Times understands that Apple refused at least one Department of Justice request for iMessage chats between suspects using iPhones. There’s no way to comply, according to the response. Reportedly, the case ruffled enough feathers that officials at the FBI and Justice Department were pushing for legal action against Apple. That never materialized, but there’s no doubt that the Cupertino crew is on notice.
It’s important to note that messages uploaded to iCloud aren’t encrypted, and Apple has handed over iMessage chats stored that way. However, it can’t deliver real-time conversations or any other messages that aren’t in the open — Apple doesn’t keep its own copies, and can’t decrypt the discussions itself. And since Apple isn’t subject to federal wiretap laws, the only real way for the US to compel disclosure would be to mandate security back doors, which are facing stiff opposition from experts and civil liberty advocates. One thing’s for sure: between this and Microsoft’s resistance over foreign data requests, the feds will have to fight the tech industry tooth-and-nail to get some of the surveillance info they want.
Filed under:
Cellphones, Internet, Mobile, Apple
Source:
New York Times
Tags: apple, chat, departmentofjustice, encryption, imessage, justicedepartment, messaging, mobilepostcross, privacy, security
Apple to Release (PRODUCT)RED Sport Band for Apple Watch
Apple will release a (PRODUCT)RED Sport Band for the Apple Watch, and likely other new Sport Band colors, according to a retail source. At least one Apple Store has received inventory of the new bright red band ahead of Apple’s “Hey Siri” media event in San Francisco today.
Tech blogger Larry Greenberg shared a picture of the (PRODUCT)RED Sport Band box on Twitter a few hours ago. The band could look similar to the custom red Sport Band that Apple design chief Jonathan Ive gifted to former British professional rugby player Will Carling in April.
I can confirm one product that Apple will be announcing at today’s event. #AppleWatch #red #product pic.twitter.com/HkuQvO5jLG
— Larry Greenberg (@lgreenberg) September 9, 2015
http://platform.twitter.com/widgets.jsLast week, we corroborated a report that Apple will unveil new Sport Bands for Apple Watch at its September 9 media event. The additional colors beyond (PRODUCT)RED could include other shades of red, orange, yellow, blue and beige, as shown off at the Milan Design Week in April.
Apple is also expected to introduce new metal finishes for the Apple Watch Sport, possibly including lower-cost anodized rose and yellow gold versions. The new color will likely resemble the rose gold Apple Watch Edition and to-be-announced rose gold iPhone 6s and iPhone 6s Plus.
Other Last-Minute Rumors
– iPhone 6s could have always-on Hey Siri per AppleInsider
– iPad Pro could cost $799/$899/$999 for 32GB/64GB/128GB per 9to5Mac
– Apple TV software platform will be called tvOS per 9to5Mac
Apple Likely Filed ‘tvOS’ Trademark for New Apple TV in November 2014
An overnight report from 9to5Mac claims the new operating system for the revamped Apple TV will be called “tvOS”, and it appears Apple may indeed have moved to trademark that term as long ago as November 2014.
A series of trademark filings for the name were made in mid-to-late May in a number of countries by a company called Television OnStream LLC, which appears to be a shell corporation created just days earlier and based out the Corporation Trust Center in Delaware. Apple commonly uses this tactic to hide its trademark filings, although many other companies employ similar strategies.
The mid-May timing is also interesting given it occurred just a few weeks ahead of WWDC where Apple was rumored to be introducing the new Apple TV until what appeared to be a last-minute decision to push back the announcement to this month.
All of the May trademark applications cite a priority date of November 2014 for a filing made in Jamaica, yet another of Apple’s typical strategies for hiding trademarks. Jamaica is a frequent location for Apple’s initial filings as the country does not publish an online database of trademark filings, making it difficult to track them down.
In another similarity to Apple’s previous trademark patterns, Television OnStream LLC conveniently shortens to an acronym of “tvOS”, much as Apple previously hid its “iPad” trademark behind a company named IP Application Development.
One final similarity between the “tvOS” filing and known Apple trademarks is the use of specific law firms to handle the filings. For example, Television OnStream used London-based firm Locke Lord to handle its Italian filing, and Apple used the same firm to protect its “watch OS” trademark in Italy earlier this year. In Turkey, the same trademark lawyer handled both Apple’s “watch OS” filing and Television OnStream’s “tvOS” application, and in Mexico both companies used the law firm of Arochi & Lindner to handle their filings.
As is common with these filings, there is no concrete link between Apple and the new “tvOS” trademark, but given recent rumors and a number of similarities to Apple’s past behavior in hiding trademark filings, it appears likely Apple is indeed behind the “tvOS” applications.
(Thanks, Rodney and Lennart!)
Apple Store Goes Down Ahead of Today’s ‘Hey Siri’ Media Event
The online Apple Store has been taken offline this morning less than six hours prior to Apple’s highly-anticipated “Hey Siri” media event in San Francisco, where the company is expected to unveil further details about the iPhone 6s and iPhone 6s Plus, iPad Pro, iPad mini 4, fourth-generation Apple TV and new Apple Watch bands and finishes. alongside other potential announcements. If history repeats itself, the storefront should remain down until shortly after the conclusion of Apple’s keynote.
Apple’s media event starts at 10 AM Pacific with a live stream available on Mac, iPad, iPhone, Apple TV and PC. MacRumors will also have full coverage of the event, with a live blog on our front page and updates going out on our @MacRumorsLive Twitter account. We’ll also have specific coverage of today’s announcements in separate news stories, and our forums are a great place for readers to discuss the announcements before, during and after the event.
Report: the iPhone 6s will get ‘always-on’ Siri mode
As usual before an Apple event (which is today, in case you’ve been cave-bound), the rumor mill is churning out new information. We’re now hearing that Apple TV will run an all-new operating system called osTV, based on iOS 9, according to 9 to 5 Mac. It’ll reportedly carry a similar interface to the current Apple TV, but will sport iOS 9 (and OS X El Capitan) touches like transparency effects. The changes don’t sound too drastic, but new Apple TV OS branding that matches watchOS and iOS would be a new development. Apple TV is supposed to also get a new AirBnB app.
Another interesting rumor, again from 9 to 5′s Mark Gurman, has it that Siri on the new iPhone 6s will be always-on. Until now, Apple’s assistant only used active listening when your iPhone was charging, likely because it was a drain on power. Now, you’ll be able to use it anytime without needing to push the ‘home” button. In other words, it’ll be similar to the way that “OK Google” works on Google Now for Android. Considering the “Hey, Siri” hints in Apple’s teaser (above) this info isn’t terribly surprising. As for battery life issues, the new iPhone 6s is reportedly a touch thicker than the last model.

Lastly, there’s some new info about configuration and pricing of the (rumored) iPad Pro, a device Apple hopes will further denude the laptop market. The entry level model will have 32GB of storage — double that of current base iPhones and iPads — and run a hefty $799. The top end model, with 128GB of storage and LTE will cost $1,129, nearly as much as the MacBook Retina. By contrast, the priciest iPad Air 2 with LTE costs $829 right now.
Along with today’s rumors, there has been plenty of other information leaked about the iPhone launch, as summed up here. Apple has verified none of this officially, of course, so don’t plan your life around the information. Even if the rumors are accurate, there’s still much to learn about Apple’s incoming products — so, be sure to tune in at 1 PM EST for our liveblog and extensive coverage.
Filed under:
Cellphones, Tablets, Apple
Source:
9 to 5 Mac
Tags: apple, AppleTV, iPad, iPhone6S, iPhone6SPlus, rumor, Siri, tvOS
What’s inside the TV Apple is definitely not going to make
Almost as soon as TVs started to get flatter, they slowly added intelligence too. But compared to the progress of phones, tablets and laptops, our HDTVs are still lagging far behind. If all of the rumors are true, tomorrow Apple will make its fourth attempt at filling the gap with a new TV box. Apple’s TV ambitions predate Engadget and even the iPod — the Apple Interactive Television Box had a cloud DVR vision back in 1994 — and accordingly, over the last decade, rumors of what the company might do have taken on a life of their own.
This week we’re expecting to see the natural evolution of a “hobby” the company has slowly cultivated since Apple TV launched in 2007, but what if it went the other way? Even with millions of squared-off hockey pucks on shelves around the world, pivoting to an iSight-equipped, Intel-powered plasma straight out of a Gene Munster/Mary Shelley bedtime story could be just what we need. A 180-degree turn into the high end that’s crazy instead of boring: Meet the Apple TV that never was.
The Looks

Potential customers checking out LG’s latest OLED TVs
First, the bad news: While O’Grady’s PowerPage kicked off the “Apple Plasma” rumor in 2006, it’s just too late for one of our favorite display technologies to be revived. In 2015, Apple and Tim Cook would probably do better with something from LG’s 4K OLED selection. It’s expensive, but it guarantees an exceptional picture and ultra-thin frame that Apple’s designers could work with in any way they wanted. That price tag guarantees that (at least at first) this would only be for the high-end market, but if there’s room for a gold Watch and maxed-out Mac Pro, it can fit in there somewhere.
The Brains

Back to that 2006 rumor: It linked Intel’s “Viiv” platform (remember that? probably not) to the flat-screen Apple was supposed to build. Intel isn’t dreaming that same dream anymore, and even sold off the internet video tech it developed to Verizon recently. But there’s no time like the present to jump back in, and with new “Skylake” CPUs that power everything from phones to laptops, why wouldn’t a TV work too?
What to watch
By dipping into its enormous financial resources, Apple could become the kind of player in content that even Netflix and Comcast can only dream of being. Thanks to help from the FCC, it’s the perfect time for a new kind of internet provider to get in there and work out contracts to save TV from itself. Guaranteeing a massive payment up front could convince giant media studios to bite on an entirely new kind of service for their movies and TV shows. It’s unlikely, but necessary to leap beyond the tiny changes we’ve seen over the last few years.
The TV setup we imagine blends the ease of cable TV with the flexibility the à la carte crowd wants: Pay a subscription fee, and then select what you want to watch. That fee gives you a certain amount of credits, and unlocking a series for a month (or the duration of a new season) takes some of them away. If you don’t want to watch it, you don’t pay for it, and they don’t get paid. If you want to watch ad-free, then you pay a little extra. Simple enough?
The Remote
The Apple TV we expect to see soon is rumored by 9to5Mac to have a larger remote with touch support and motion control. That follows years of suggestions and patent filings concerning a “Magic Wand” that can use gestures to fly through menus. Patent filings also pointed to a universal remote with a camera that takes pictures of other remotes so it can immediately recognize and copy their settings. If Apple really wants to go next level, then it could take a hint from Project Tango and push a remote with two cameras in it, capable of 3D-sensing its environment and powering augmented reality gaming you can use with a phone or tablet and… OK, maybe the most recent rumors are best left alone on this one.
One More Thing
Sure, we had to cut some corners and sub in new tech for some of the old, but really this is about trundling down memory lane for the rumors that never quite turned out. Apps, universal search, some light video gaming and, of course, YouTube should be more than enough to move a few million more units to push this “hobby.” Of course, if there’s still time before the presentation then Tim Cook and the rest of the squad should seriously consider a “one more thing” Ultra Apple TV with motion-sensing 3D remote — or maybe we should see if Samsung is interested?
[Image credit: (TV) Getty Images/iStockphoto, (chased by televisions) Getty Images,
Filed under:
Home Entertainment, HD, Apple, LG
Tags: apple, appletv, editorial, frankentv, hdpostcross, lg, rumor
What to Expect at Apple’s ‘Hey Siri’ Media Event on Wednesday
Apple will be on stage tomorrow at the Bill Graham Civic Auditorium in San Francisco to announce several new products, including the iPhone 6s and iPhone 6s Plus, iPad Pro, iPad mini 4, fourth-generation Apple TV and new Apple Watch bands and finishes. The keynote should also provide updates about iOS 9 and watchOS 2.
MacRumors will be providing live blog and Twitter coverage of the “Hey Siri” media event, which commences at 10 AM Pacific on Wednesday. Below is a roundup that previews what to expect at the keynote based on previous reports from MacRumors, 9to5Mac, TechCrunch, Re/code, The New York Times, The Wall Street Journal and other sources.
iPhone 6s and iPhone 6s Plus
The ninth-generation iPhone 6s and iPhone 6s Plus will look virtually the same as the iPhone 6 and iPhone 6 Plus, retaining 4.7″ and 5.5″ ion-strengthened glass displays respectively with similar exterior designs.
It has been rumored for a few years that iPhones will eventually switch to sapphire crystal displays, but well-informed KGI Securities analyst Ming-Chi Kuo recently claimed the material has yet to pass Apple’s internal drop tests.
Apple has addressed bending issues by designing the iPhone 6s and iPhone 6s Plus with Series 7000 aluminum, which is stronger and marginally thicker compared to Series 6000 aluminum used on the iPhone 6 and iPhone 6 Plus.
The rear shell will still have a layer of anodization to protect against corrosion and allow for different color options, including space gray, silver, gold and a new rose gold color. The new color should look similar to the rose gold Apple Watch Edition. Read more 
Siri Offering New ‘Give Us a Hint’ Responses Ahead of Tomorrow’s Event
When Apple sent out invitations to its September 9 event, the company also updated Siri with a range of humorous responses when asked about the event tagline, “Hey Siri, give us a hint.”
Over the weekend, Siri’s responses were updated to include a several cheeky new sayings, ranging from binary code to jokes about chickens crossing the road. Several of the responses also include a reference to “tomorrow,” as we’re now less than 24 hours away from Apple’s event.
Given Siri’s built-in event responses and the personal assistant’s inclusion in the event tagline, it’s safe to assume Siri will be a major focal point of tomorrow’s event.
Siri integration is being built into the Apple TV and will be a main method of control, letting people search across multiple apps to find content, and Siri is also gaining new features in iOS 9, the operating system that will run on the to-be-announced iPhone 6s, iPhone 6s Plus, iPad mini 4, and iPad Pro.
Apple’s event kicks off tomorrow at 10:00 a.m. Pacific Time, and we’ll be offering live coverage on MacRumors.com and through the MacRumorsLive Twitter account. The event promises to be a major one, with Apple rumored to be unveiling two new iPhones, the iPad Pro, the iPad mini 4, the new Apple TV, new Apple Watch finishes and sport bands, and additional details on iOS 9 and watchOS 2.











