Microsoft calls for Congress to regulate use of facial-recognition tech
Albertus Engbers/123rf
Facial-recognition technology is playing an increasingly important role in modern society. Advocates praise the technology for things like helping to locate a lost child walking down a busy street or identifying criminals, like the Capital Gazette shooter, while critics argue that its use violates privacy expectations and could lead to the formation of a surveillance state. Microsoft, one of the many tech companies working in this area, is propelling itself into the spotlight, positioning itself as the moral compass on how technologies like facial-recognition software can be used ethically to benefit society. In a detailed blog post, Bradley Smith, Microsoft president and chief legal officer, argued that use of facial recognition must be regulated by the government.
“We live in a nation of laws, and the government needs to play an important role in regulating facial-recognition technology,” Smith wrote, noting that “a world with vigorous regulation of products that are useful but potentially troubling is better than a world devoid of legal standards.”
Smith’s call to arms on the topic stems in part from a recent Microsoft controversy. After it was reported that software, potentially facial-recognition tools, was used to aid the U.S. Immigration and Customs Enforcement agency amid a national crisis where immigrant families were separated at the border, critics called on Microsoft to terminate its agreement with the government. Smith took the opportunity in spearheading regulation for facial recognition by clarifying that Microsoft only provided IT support for email, calendar, messaging, and document management.
Smith argued that “the only effective way to manage the use of technology by a government is for the government to proactively to manage this use itself.” Without regulation, technology companies will continue to create tools that governments will purchase and use in ways that the public may deem unacceptable. “And if there are concerns about how a technology will be deployed more broadly across society, the only way to regulate this broad use is for the government to do so,” he said.
Microsoft believes that Congress should create a bipartisan commission of experts to create new rules governing facial recognition and machine learning. “The key is for lawmakers to use the right mechanisms to gather expert advice to inform their decision-making,” Smith said, and that the purpose of the commission is to advise Congress on the laws and regulations needed.
The committee would help Congress answer questions such as: “Should law enforcement use of facial recognition be subject to human oversight and controls, including restrictions on the use of unaided facial-recognition technology as evidence of an individual’s guilt or innocence of a crime?”
Microsoft is also evaluating its facial-recognition technology to help prevent biases and improve accuracy. And in the spirit of being an ethical technology company, a theme that Microsoft leaned into heavily at its Build conference earlier this year, the company said that it had rejected some requests for access to its technologies in instances when there are greater human rights risks.
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Hackers allegedly used cryptocurrency in attack against Clinton campaign
An 11-count federal indictment filed against 12 Russian military intelligence officers alleges that the group used cryptocurrency to remain anonymous in a scheme against the Democratic National Committee and Hillary Clinton’s presidential campaign in 2016. They are accused of using these digital coins to pay for the website used to release and publicize stolen election-related documents, keeping their true identities hidden.
A month before releasing the stolen documents, the group registered the dcleaks.com domain and leased a virtual private server through an online cryptocurrency service, according to the indictment. After that, they registered an URL-shortening account that was used to “spear phish” the Clinton campaign chairman and “other campaign-related individuals.”
From the time of the site’s launch until the end of the election, the group released emails stolen from the Clinton campaign and affiliated individuals, along with documents obtained through previous spear-phishing operations. The site claimed that it was run by “American hactivists” and received more than 1 million page views before it was shut down in March 2017.
At its core, cryptocurrency was designed to keep users anonymous … at least, in theory. In the case of Bitcoin, you can send and receive digital currency without supplying personal information, but you’re seemingly doing so under what could be deemed a pseudonym. The address (wallet) where you send and receive digital currency remains in a public ledger, so if that address is ever linked to your real name, any type of anonymity is flushed down the toilet.
According to the indictment filed by the Department of Justice, all 12 accused are members of the Main Intelligence Directorate of the General Staff, or GRU, that’s part of the Russian military. They are charged with hacking into the computer networks of the Clinton campaign, the Democratic Congressional Campaign Committee, and the Democratic National Committee using the names DCLeaks, Guccifer 2.0, and “another entity.”
The Department of Justice lists all 12 individuals, who were officials in Unit 26165 and Unit 74455 of the Russian government’s Main Intelligence Directorate at the time of the attacks.
For instance, Unit 26165 used spear-phishing campaigns against volunteers and employees of the Clinton campaign to steal usernames and passwords, and hack into other computers to steal emails and documents. The Department of Justice claims Unit 26165 worked with Unit 74455 to release those documents.
Meanwhile, Unit 74455 hacked into the computers of state boards of elections, secretaries of state, and U.S.-based companies that supplied software and other technology related to the administration of elections.
“To avoid detection, defendants used false identities while using a network of computers located around the world, including the United States, paid for with cryptocurrency through mining Bitcoin and other means intended to obscure the origin of the funds,” the Department of Justice states. “This funding structure supported their efforts to buy key accounts, servers, and domains.”
Here are the charges:
- Count 1: criminal conspiracy
- Count 2 – 9: Aggravated identify theft
- Count 10: Conspiracy to launder money via cryptocurrency
- Count 11: Conspiracy to commit an offense against the United States
The FBI’s cyber teams in Pittsburgh, Philadelphia, and San Francisco helped with the investigation,
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How to calibrate your monitor
Plenty of people stare at computer monitors all day — if you’re reading this, chances are you’re doing just that. But how many people take the time to calibrate their computer monitor? Proper calibration will ensure that your colors and black levels are true, and that your monitor is producing the best results for editing and viewing images and videos. Plus, it will be easier on your eyes!
You could take your monitor to a professional to have it done, but doing it yourself is relatively quick, hassle-free, and will greatly improve image quality. Manufacturers keep pumping out displays with new technologies like 4K UHD resolution, high-dynamic range (HDR), and curved monitors, providing a veritable feast for the eyes — but only if they are properly calibrated.
Before you begin
You’re going to want to do several things before you begin the calibration process. These steps aren’t absolutely mandatory, but they’re good to follow for best results.
- Turn on your monitor at least a half hour before calibration so it can warm up to its normal operating temperature and conditions.
- Set your monitor’s resolution to its native, default screen resolution.
- Make sure you’re calibrating in a room with moderate ambient lighting. The room doesn’t need to be pitch black, but you don’t want the sharp glares and color casts resulting from direct light.
- Familiarize yourself with your monitor’s display controls. They may be located on the monitor itself, on the keyboard, or within the operating system control panel.
Calibrate using built-in Windows and Mac tools
Both MacOS and Windows have built-in calibration tools to help guide you step-by-step through the process, which is particularly helpful if you are new to monitor calibration. These free tools should be the first stop if you’re merely a casual image junkie or working on a tight budget. Keep in mind that the adjustments will be limited by the display type and model, though.
The assorted terms — gamma, white point, etc. — may seem a bit daunting at first glance, but each utility provides a relatively simple explanation of what they all mean. Realistically, you don’t need to know the ins and outs of the jargon to calibrate your monitor.
Windows 10 display calibration tool
In the latest version of Windows 10, the easiest way to find the color calibration tool is through the Windows search bar.
Step 1: Type “Color Calibration” into the Window search bar, and click the corresponding result.
In older versions of Windows, you can find the Color Calibration utility in the Display section of the Control Panel, which is listed under “Appearance and Personalization.”
Mark Coppock/Digital Trends
Step 2: Now that you are in the calibration tool, follow the on-screen instructions to choose your display’s gamma, brightness, contrast, and color balance settings.
A sample image for you to match will accompany many of the settings. Simply make adjustments to mimic the sample as close as possible.
Step 3: Once the calibration wizard is complete, make sure to choose the “current calibration,” or return to the previous calibration if you are unsatisfied with the results.
The new calibration will be stored as a .ics file, or color calibration file, and will show up as a new International Color Consortium (ICC) Profile in the Color Management settings app. The easiest way to open this app is to type “color management” in the search box and choose the first result. Once it’s open, you can select your monitor from the device list and see which ICC Profiles are available.
Mark Coppock/Digital Trends
Mark Coppock/Digital Trends
MacOS
In MacOS, the “Display Calibrator Assistant” is located in the system preferences under the “Displays” tab. If you are having trouble finding it, try entering “calibrate” in Spotlight to scan through your computer’s various folders and files. The result should show an option to open the utility in the “System Preferences” panel.
Mark Coppock/Digital Trends
Mark Coppock/Digital Trends
Your Mac’s step-by-step instructions will walk you through the calibration process once you have found and opened the software utility. Just follow the on-screen instructions to choose your display’s brightness, contrast, native gamma, target gamma, and target white point. Click “Continue” and save the calibration profile once you are finished with the adjustments.
Calibrate using online tools
Bill Roberson/Digital Trends
There are a handful of web-based calibration tools that help you manually adjust your monitor settings. They can provide more precise, or more customized, calibration than the built-in utilities.
- Photo Friday — Photo Friday is a simple web page that is designed to help you calibrate the brightness and contrast of your screen. Just adjust the monitor settings until the transition of tones from black to white is clearly distinguishable on the screen.
- Online Monitor Test — Online Monitor Test is one of the better calibration websites out there. It is lined with a slew of interactive tests to help you adjust your monitor’s screen colors and to see if your monitor can produce smooth gradients. There are also tools for pinpointing damaged pixels and backlight bleeding, rendering the website one of the more robust web-based calibration tools to date. For more options, move your mouse to the top of the screen where a pop-in menu will appear.
- The Lagom LCD Monitor Test Pages — Handy for both online and offline use, the Lagom LCD Monitor Test Pages not only allow you to adjust various things such as contrast and response time, but allow you to download the images as a 120KB zip file, so you can check any monitor in-store that you are thinking about purchasing.
Calibrate using colorimeter hardware
The built-in calibration utilities and web-based software are great for a quick fix, but they are inherently flawed because of one thing — you. These calibration processes rely on an individual’s perception of color and are therefore open to subjectivity based on how you see different colors.
Purchasing a calibrating device is one way to bypass this dilemma and better ensure your monitor is calibrated to its true potential. You will need to invest some serious money if you’re looking for greater precision and control, but there are still some affordable alternatives that work well on a tight budget and will help obtain color consistency across all your monitors.
If you’re looking to pick up a calibration tool, we recommend using the Spyder5Express ($130), the Spyder5Pro ($190), or the Spyder5Elite ($280). All three devices feature a full-spectrum, seven-color sensor to help accurately characterize a variety of wide-gamut and normal displays, but the more expensive versions are better equipped for the seasoned calibrator and are packed with more features. If you do decide to purchase one, all you have to do is attach the device to the screen, connect it to a USB port, and run the included calibration software. It will walk you through the process after that.
X-Rite’s ColorMunki series ($100 and up) is also a good alternative. Like the Spyder series, all three devices come bundled with automated calibration software, with the more expensive versions touting more features and greater customization.
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If you’re into Prime Day deals, you should be following Thrifter!
For Prime Day, there’s only one place you need to visit.
Amazon Prime Day is basically a national holiday. Seriously, you should ask your boss for the day off.
But even if you have to work on Monday, July 16, don’t sweat it, because Thrifter is the only place you need to follow to get up-to-the-minute news on the best Prime Day deals.

Here’s how it works. Go to Thrifter right now and sign up for their special Prime Day newsletter. Then, go follow Thrifter on Twitter, because they will be posting Lightning Prime Day deals throughout the event’s 36-hours. (Yeah, these folks aren’t sleeping much over the next few days.)
Amazon is already trickling out a few great deals, and Thrifter is rounding them up for you on its dedicated deals page, so take a look there, too. Even if you’re only interested in deals during certain times of the year, like Black Friday, you should think about paying attention to Prime Day. Last year, there were some incredible discounts on Amazon products like its line of Echo speakers, Instant Pot pressure cookers, Nintendo Switch accessories, and lots more. This year, we’re expecting even better prices on some of our favorite items.
If you’ve read this far and are still not sure what Amazon Prime Day is exactly, we’ve got a great explainer, including times and dates, what discounts to expect, and tips and tricks on how to get the best prices on your favorite products. Head over there now.
Then, when you’re ready to party (and by party, we mean save some money), sign up for the Thrifter Prime Day newsletter. There’s even a LIVE chatroom for all your Prime Day discussion!
See you on the other side 👋
See at Thrifter
2018 MacBook Pro Features ‘Fastest SSD Ever’ in a Laptop According to Benchmarks
The 2018 MacBook Pros just went on sale yesterday, but Apple was quick about shipping them out and some customers already have the new machines in hand.
Laptop Mag was able to get one of the new 13-inch 2018 MacBook Pro models and performed some benchmarks to give us an idea of how it measures up to competing PCs. According to Laptop Mag, it the new 13-inch MacBook Pro is the “fastest system in its class.”
The site’s tests were performed on the $1,999 13-inch MacBook Pro with Touch Bar equipped with an 2.3GHz quad-core 8th-generation Core i5 processor, 8GB RAM, and a 512GB SSD.
A file copy test of the SSD in the new MacBook Pro, which Apple says supports sequential read speeds of up to 3.2GB/s and sequential write speeds up to 2.2GB/s, led Laptop Mag to declare the SSD in the MacBook Pro “the fastest ever” in a laptop. Higher capacity SSDs may see even faster speeds on disk speeds tests. A BlackMagic Disk Speed test was also conducted, resulting in an average write speed of 2,682 MB/s.

I had to do a double take when I saw how quickly the new 13-inch MacBook Pro duplicated 4.9GB worth of data. It took 2 seconds, which comes out to a rate of 2,519 megabytes per second. That’s insane.
So we also ran the BlackMagic Disk Speed test for macOS, and the system returned an average write speed of 2,682 MBps.
To be fair, Apple’s relatively new APFS file system is designed to speed up file file copies using a technology Apple calls Instant Cloning. But a win is a win.
On a Geekbench 4 CPU benchmark, the 13-inch MacBook Pro earned a score of 18,055 on the multi-core test, outperforming 13-inch machines from companies like Dell, HP, Asus, and Microsoft. That score beats out all 2017 MacBook Pro models and is faster than some iMac configurations. 15-inch MacBook Pro models with 6-core 8th-generation Intel chips will show even more impressive speeds.

The MacBook Pro took 16:57 minutes to transcode a 4K video clip to 1080p using Handbrake, faster than most competing machines and two and a half minutes faster than the 2017 13-inch MacBook Pro. It didn’t win at an Excel VLOOKUP macro matching 65,000 names to corresponding addresses, but at 1 minute 16 seconds to complete the task, it was competitive with the Dell XPS 13 and Asus Zenbook, while beating out the Surface Book 2 and the Huawei MateBook X Pro.
One area where the MacBook Pro didn’t quite measure up to other machines with similar specs was GPU performance. The 13-inch 2018 MacBook Pro uses Intel’s Iris Plus Graphics 655 with 128MB of embedded DRAM and was unable to compete in a Dirt 3 graphics test, getting only 38.8 frames per second. All Windows-based machines tested offered much better performance.

Apple did team up with Blackmagic to offer a Blackmagic eGPU for gaming purposes and system intensive creative tasks, but the device is priced at $700. It does, however, offer super fast performance with a built-in Radeon Pro 580 GPU.
Additional benchmarks and details about the 2018 MacBook Pro models will surface over the course of the next few days as orders arrive and retail stores begin stocking the machines.
The new 2018 models can be purchased from the Apple online store, with prices on the 13-inch machine starting at $1,799 and prices on the 15-inch machine starting at $2,399.
Related Roundup: MacBook ProBuyer’s Guide: MacBook Pro (Buy Now)
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Best Android games to play with family and friends

Technology often gets a bad rep for sucking kids and adults alike in for hours at a time, removing them from their peers and families and engulfing them into a fantasy world.
But throw in a good game into the mix and smartphones can quickly be turned into the tool that can help people connect and family members bond with each other.
With this in mind, we’ve compiled a list of some of the best family-friendly games for Android to keep family and friends entertained for hours — regardless of age.
Tic Tac Toe Glow
What it is:

The mobile version of one of the most popular games in the world. You can play against a human opponent or the computer.
Why we like it:
- Tic Tac Tow Glow features a new cool glow design which gives this classic game a modern look and feel.
- The game has 3 difficulty levels.
- The app includes four other games you can play including Block Tower and Bubble Shooter. But they don’t have a multi-player option.
Install Tic Tac Glow
Where’s My Water
What it is:

A fun app for parents and children alike developed by Disney. Features cute graphics and many challenging levels.
Why we like it:
- Fun storyline: help Swampy the crocodile to take a bath by cutting through dirt and guide fresh water to his bathtub through increasingly challenging scenarios.
- Three more characters (Allie, Cranky and Mystery Duck) to play with.
- Develops creativity and problem solving throughout a series of 500 puzzles.
- New levels are added each week. Just make sure you play them before they expire.
Install Where’s My Water
Sleepwalker’s Journey
What it is:

A beautiful journey into dreams developed by 11-bit studios. The app is perfect for imaginative kids of all ages who love fantasy.
Why we like it:
- Beautiful graphics create an immersive visual story, players of all ages will love to immerse themselves in.
- Invites you to solve environment puzzles where you move obstacles, use elevators to create a safe path for Moonboy, so he can go to his bed.
- Over 45 dreams to explore. More are added with updates.
Install Sleepwalker’s Journey
Party Games
What it is:

A family party app which includes a series of 12 games which you can play with up to 4 players. Developed by MalyaWka.
Why we like it:
- Let’s you play fun games with family and friends. Available options include Squares, Collapse, Highway, Races and more.
- Some games let you set the difficulty level.
- Colorful and friendly graphics will ensure you and your family have a great time.
Install Party Games
Pettson’s Inventions Deluxe
What it is:

A fun, pedagogic app that helps kids of all ages boost their logic and creative skills.
Why we like it:
- Players are tasked to help old man Pettson and his kitty Findus to build their wacky inventions.
- Simply drag and drop the parts to the right spot. The game boasts a multi-touch layout.
- You can compete against a friend or a clock in VS mode.
Sidenote: This is a paid app. It costs $3.99 to download.
Install Pettson’s Inventions Delux
Heads Up!
What it is:

An addictive charades-style party game that became popular thanks to appearances on the Ellene DeGeneres show. What you need to do is guess as many words as possible from themed decks of cards based on your friends’ clues.
Why we like it:
- The app includes 18 themed decks to choose from including movies, animals, characters and lots more.
- Drawing a card is super easy. Just tilt your phone.
- Records your friends giving clues. You can easily share the best moments afterwards.
Install Heads Up!
Draw Something
What it is:

The game which has been described as “Pictionary” on a phone has players draw an image, while the others have to guess the word that inspired the masterpiece.
Why we like it:
- You don’t have to be an artist to play. Simply draw as well as you can on the phone. Don’t forget to add a bit of humor to your images for extra fun.
- Extensive library of new and updated words to draw. From Science to Pop Culture and more.
- Unlock color packs to make your drawings even more compelling.
Install Draw Something
2018 MacBook Pro’s ‘Quieter’ Keyboard Compared to Previous MacBook Pro Keyboard
Apple’s new 2018 MacBook Pro models feature a third-generation butterfly keyboard, which Apple says has been improved for a “quieter typing experience.”
The difference in sound between the quieter 2018 MacBook Pro keyboard and the older butterfly keyboard in an earlier version of the MacBook Pro has been demoed in video by TechCrunch, with the difference in sound clearly audible.
The sound coming from the 2018 MacBook Pro keyboard is noticeably muffled compared to the sound coming from the previous-generation MacBook Pro, which, as TechCrunch points out, sounds much more like a typewriter.
Multiple hands-on experiences with the 2018 MacBook Pro shared by various media sites yesterday have also confirmed that the new third-generation butterfly keyboard is a good deal quieter than previous keyboards.

When it comes to feel, though, reviews have said that the keyboard doesn’t feel any different, as it’s using the same butterfly switches with the same amount of key travel.
According to Apple, the focus with the third-generation keyboard was dampening key sounds, and the company has not confirmed if specific changes were made to address keyboard failure issues present in 2016 and 2017 MacBook Pro models.
Some 2016 and 2017 MacBook Pro owners have experienced issues with sticky, unresponsive, or repeating keys, leading Apple to launch a repair program for those machines. Apple is offering free repairs for affected MacBook Pro models, but it continues to be unclear if design changes have been implemented to prevent the issue, both in earlier machines and the new 2018 machines.
More information will be available on the 2018 MacBook Pro keyboard when it’s unveiled through the teardowns that should be coming soon.
Related Roundup: MacBook ProBuyer’s Guide: MacBook Pro (Buy Now)
Discuss this article in our forums
Texture Drops Premium Pricing to $9.99 for Existing Subscribers
Texture, the digital magazine service that Apple acquired earlier this year, recently dropped its $14.99 Premium price point for existing subscribers.
Texture Premium, which allows for access to both weekly and monthly magazines, is now priced at $9.99 for all customers, new and existing.
The price change was shared in an email from Harry McCracken yesterday, and confirmed today by Texture. Texture is streamlining its pricing plans and opting to sell a single $9.99 plan instead of multiple plans.
Texture, now owned by Apple, just got cheaper. pic.twitter.com/lqEekkuDjU
— Harry McCracken (@harrymccracken) July 12, 2018
The price of Texture Premium for new customers was dropped to $9.99 some time ago, while existing customers had still been paying $14.99 per month. With the new pricing update this week, all Texture customers are now paying the lower cost for full access to all Texture content.
Prior to the pricing change for Texture Premium, Texture charged $9.99 per month for access to monthly magazines, and $14.99 per month for access to both weekly and monthly magazines, but now there’s just one plan.
For customers who may have been paying less than $9.99 due to previous promotions, pricing has not changed, and they will still get access to Texture at the lower price point.
Texture provides unlimited access to more than 200 digital magazines, including titles like People, Vogue, Cosmopolitan, GQ, Rolling Stone, National Geographic, People, Wired, and more.
Rumors have suggested that in the future, Texture will be bundled into an Apple subscription news service that will offer digital magazine content.
Tag: Texture
Discuss this article in our forums
Thanks to CERN, your next X-ray scan could be in full color
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Mars Bioimaging

Mars Bioimaging

Mars Bioimaging
Your next X-ray could be a whole lot more colorful — and you’ve got Europe’s CERN physics lab and a New Zealand startup to thank for it.
The color X-ray technology, which could help improve the field of medical diagnostics, utilizes particle-tracking technology developed for CERN’s Large Hadron Collider. According to the European Organization for Nuclear Research, known as CERN, it could be utilized to produce clearer, more accurate images compared to the traditional black-and-white X-rays hospital doctors have been using routinely since at least the 1930s. This should prove particularly valuable in diagnosing diseases, including cancer and heart disease, because it provides greater detail concerning the body’s chemical components.
The technology is now being commercialized in the form of a dedicated scanner by a New Zealand startup called Mars Bioimaging, which recently performed the world’s first ever color X-ray of human body parts — in this case, the ankle and wrist.
“Mars scanners use a detector that uses the color or energy information of the x-rays that traditional x-ray detectors don’t use,” Professor Phil Butler, a physicist working at New Zealand’s University of Canterbury who helped invent the Mars scanner, told Digital Trends. “This color or energy information from the x-ray, also known as spectral information, is used to distinguish different atoms or materials from each other, [such as] calcium from iodine. In addition, Mars scanners have a much smaller pixel size, meaning its possible to generate 1000x more information than existing CT systems for the same dose.”
Phil Butler co-developed the scanner with his son Anthony Butler, a radiologist and professor at the Universities of Canterbury and Otago. The technology is already available in the form of a small-bore scanner for carrying out medical research. The pair now plan to produce commercially available body part scanners for use on patients.
“There are wide applications for this technology,” Phil Butler continued. “We have already demonstrated using our small-bore system that it can be used for investigating composition of plaques that cause strokes, measuring the deterioration of cartilage, viewing bone-metal implant interfaces, and detecting small cancers in mice.”
Hopefully it won’t be long before this is a standard piece of equipment in hospitals everywhere.
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Ironically, tech will save us from the horror of Cell Phone Courtesy Month
July is National Cell Phone Courtesy Month. An entire month dedicated to back-patting among those who likely already display such values, and chastising the poor saps unlucky enough to use their phone in a situation deemed inappropriate by the tech police.
It’s an almost complete waste of time. The boorish, the rude, and the cretinous will continue to use their phones in places where it’s a common courtesy not to, entirely unaware of what month it is, while the rest of us have to hear about what a societal blight we are every time we dare to look at a notification.
The good news is seismic changes in the industry itself have the potential to stop it happening from 2020 onwards, but in the meantime we could all do with adjusting our phone use a little, to make sure we don’t need similarly irksome courtesy months in the future.
Stop the hate from spreading
It’s genuinely astonishing the message still hasn’t got through to people that sometimes, it’s best to put the damn phone down. Not only have smartphones been around for more than 10 years — the iPhone launched in 2007, and they were around before then — but even National Cell Phone Courtesy Month isn’t a new idea either. It pre-dates the iPhone itself, with coverage being found online as far back as 2005.
Let’s be clear. I hate National Cell Phone Courtesy Month.
Let’s be clear. I hate National Cell Phone Courtesy Month. I hate that it has to exist at all, and I hate that there is a website where you can buy a t-shirt of a mug with the name splashed across it. The turgid smugness that comes with vocally “supporting” this cause is no different from the eye-rolling calls for kids to spend more time kicking balls, and for adults to disconnect and go convene with nature. It’s the domain of busybodies that should really mind their own business.
The busybodies do have a slight point though, and in preparation for a more pleasant tech future, we can make a few behavioral changes now.
Three steps to heaven
Carry on using your phone on the street, in the office, at dinner, in bed, in the bath, in Starbucks, and even in the middle of a conversation. It’s fine. It will still hurt the feelings of a few, but not to worry. That tweet needed liking. This is not a call to use your phone less, it is a call to curb usage in a select few very specific situations. They’re sensible ones, and will go along way to placating the complainers.
An easy one to start with: The movie theater, or anywhere a performance is happening. We’re there to watch and be entertained by someone, so let’s do that. Few establishments take measures beyond an on-screen announcement, apart from the Alamo Drafthouse, which clearly states on its website that it has a zero tolerance to phone use and says, “We’ll kick you out, promise. We’ve got backup.” Good for it.
Musician Jack White took a more drastic approach when he banned phones at several gigs earlier this year. He called it an art experiment, and complained people can’t clap anymore because they’ve got a phone in one hand and a drink in the other. We’re sure the lack of attention is frustrating, so let’s appease Jack and our fellow cinema-goers by just not touching our phones for 120 minutes or so.
Next is in the car. All the tools are there to help us not touch our phones. For example, the Android Auto app minimizes interruptions by automatically activating Do Not Disturb, or use Apple’s driving mode in iOS that does the same. If you have a new car with Android Auto or CarPlay, use it instead of your phone. The AAA says it’s safer in many situations. Don’t become, or force someone else to become, another of the 3,500 deaths on the road due to distracted driving.
Don’t become, or force someone else to become, another of the 3,500 deaths on the road due to distracted driving.
Finally, on a plane. Like the movie theater, someone always loudly tells you to put your phone in airplane mode when the door is secured. Countless people don’t, because obviously the rule applies only to other people. I’ve sat next to someone who hid their phone away when the steward walked past to check seat belts, and continued sending messages after they’d moved on. Congratulations on being a complete arse. Just turn on Airplane Mode and go to sleep.
See a theme here? They’re all easy, and situations when we’ve actually got something else to occupy our time, so boredom can’t be used as an excuse. The effort, in the long run, will be worth it.
Tech has the answer
While National Cell Phone Courtesy Month squarely puts the onus on you to make changes, ironically it’s the tech industry itself that has the long-term solution. Screens, and our need to stare at and touch them, are the main reason smartphones are considered “rude,” as we’re seen to be giving it our complete attention. That’s going to end, and with it the view that the geeky are all ignorant, or socially inept. Gartner, in a late 2016 report, predicted that by 2020, “the majority of devices will be designed to function with minimal or zero touch.”
It foresees voice, gestures, biometrics, and ambient tech as being key replacements to the way we interact with devices now. By minimizing or completely doing away with touch interfaces, our reliance on screens will also lessen. In his book on the future of technology, author David Rose said screens slow us down anyway, but “enhanced objects” connected to the cloud and operated with gestures — an evolution of smart home devices we’re seeing now — will reduce distractions generated by a screen, and make tech more convenient and inclusive.
The emergence of artificial intelligence, augmented reality (AR), and next-generation hardware that supports it such as Magic Leap, is another piece of the puzzle that will shift us away from handheld devices, and towards something that doesn’t require that eyes-down level of involvement like a phone. Apple CEO Tim Cook said AR would change the way we use technology forever, and we’re not going to argue. At the moment we tend to think about AR being all about games, but it’s not. It’s a part of the complex equation that will shift personal tech away from the phone.
When smartphones are tech dinosaurs, then Cell Phone Courtesy Month will also become extinct. Worryingly, AR Courtesy Month will probably be ready to replace it. But if we all try a bit harder now, perhaps we’ll be better prepared, courtesy-wise, for the imminent future of mobile devices, leaving the busybodies with no choice but to turn their attention to something else.
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