Opinion: Google needs to avoid another rebrand it regrets with Fitbit
Google has struggled for years with branding. The biggest sample size is the mess of messaging apps that have been killed, revived, renamed, and merged. We saw numerous iterations from Talk, Chat, Allo, and now Meet. The same has been true for multiple social experiments as well.Fitbit Should WinBut when it comes to Fitbit, I can’t help but think that Google is about to repeat past tropes that we saw with Google Play Music. It took the brain trust far too long to realize that YouTube was its biggest presence and branding in music.After several years of investing in the Play Music naming, the company turned face and embraced YouTube Music with an official rebrand. More recently, it seems Google Podcasts will also be absorbed inside the YouTube Music umbrella in a similar fashion.I’m here to suggest that Google not make this same mistake again with Google Wear OS. Google needs to skip a few stumbles and jump to the conclusion that its wearable brand should be Fitbit. The Moutain View board saw the appeal of this brand and paid $2.1 billion to acquire one of the first wearable brands to ever exist.You bought this trend-setting name in Fitbit because, to this day, it’s the most recognized option in wearables outside of the Apple Watch. Fitbits predate almost any other viable wearable. It beat the Apple Watch to market by eight years!For those keeping notes, that means Fitbit came out in 2009, around eighteen months after the first iPhone. The Apple Watch and Wear OS literally exist because they needed a competitor to Fitbit. Google should fold this into its lineup as a first-party brand instead of trying to shoehorn it into Wear OS as fitness data.Wear OS should be there in some capacityI’m not saying that Wear OS has to die completely. I honestly think the easiest way to move forward is to find a middle ground where Google gets the underneath software but leverages the Fitbit name. I get that Android makes sense as the code running the system for numerous reasons like app consistency and porting from other Android devices.However, what you call it also matters and if you polled a thousand people across multiple age groups, I’d guarantee you that Fitbit will be recognized by a larger percentage. The average consumer doesn’t care that it runs Android or Fitbit’s software under the hood. Just like many probably still don’t know that Galaxy phones run Android. They don’t care!They just know the brand. Fitbit should be this brand for wearables. Google needs to get this right and not have to change course years later like YouTube Music. Convince me otherwise, but I stand by this logic.
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The Motorola Razr Plus picks up a new update
Motorola is finally rolling out one of the first updates for the Razr Plus.
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iOS 17: What’s New With AirDrop
Apple in iOS 17 is improving the AirDrop sharing feature that is designed to allow two Apple devices to share
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Introducing Anker’s latest GaN Prime Series
Anker, a leading name in charging solutions, has been relatively quiet this year, but that is about to change with the launch of their exciting new Prime series. Comprising four power banks and four GaN chargers, the Prime series aims to cater to the ever-growing need to charge multiple devices simultaneously.The Anker Prime 27,650mAh Power Bank, the flagship of the power bank lineup, is an absolute beast in terms of capacity and versatility. Equipped with two USB-C ports capable of delivering up to 140W each and a single USB-A port, this power bank can deliver a staggering 205W when both USB-C ports are in use. It goes even further, hitting a remarkable 250W output when all three ports are active.A standout feature of this power bank is its built-in screen, providing real-time charging statistics. The screen is a welcome addition for those who crave visibility into their charging status. What’s even more impressive is that this powerful device retails for just $179, making it a great value proposition.For users seeking a slightly more compact option, Anker offers a 20,000mAh variant at $129, capable of reaching 200W with the same port configuration. For those looking for even more portability, the 12,000mAh model, priced at $89, boasts dual USB-C ports with a maximum output of 130W. All these power banks come with wireless charging capabilities, which is a delightful feature for users with compatible devices.Anker is complementing this by releasing a 100W charging base at $69, equipped with pogo pins to dock the power banks, along with dual USB-C ports and an additional USB-A port for charging other devices simultaneously.Turning our attention to the GaN chargers, the flagship Anker Prime 240W Charger is an impressive offering with three USB-C ports and a USB-A port. When all four ports are in use, it reaches a remarkable 240W output, with a maximum of 140W available via USB-C. Priced at $199, this charger comes with a convenient vertical stand. Anker also caters to users on the go with fold-out pin GaN chargers.The Anker Prime 100W GaN Wall Charger is another noteworthy product featuring dual USB-C ports and a USB-A port. Capable of delivering 100W over a single USB-C port or dividing the power across all three ports, it offers flexibility and convenience for charging multiple devices simultaneously. Retailing at $84 on Amazon, there’s also a budget-friendly 67W variant available for just $59.Rounding off the GaN charger lineup is the Anker Prime 6-in-1 USB-C Charging Station, boasting dual USB-C, USB-A, and AC ports, with a combined output of 140W. This versatile charging station is currently available for $109.All items in the series are available for pre-order or sale now, with deliveries set to begin in the last week of October.Price and AvailabilityAvailability and pricing of the Anker Prime lineup are listed below. Most products will be available for purchase as of today on Amazon.com and Anker.com.Anker Prime 240-watt GaN DesktopCharger, $199.99: Available for pre-order today on both Amazon.com and Anker.com.Anker Prime 250-watt Power Bank, $179.99: Available for pre-order today on both Amazon.com and Anker.com.Anker Prime 67-watt GaN Wall Charger, $59.99: Available today.Anker Prime 100-watt GaN Wall Charger,$84.99: Available today.Anker Prime 130-watt Power Bank, $89.99: Available today.Anker Prime 200-watt Power Bank, $129.99: Available today.Wireless 100-watt Charging Base, $69.99: Available today.Anker Prime 6-in-1 Charging Station, $109.99: Available today
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Infinix unveiled its first affordable GT 10 Pro Gaming smartphone
An emerging brand in the smartphone world Infinix has officially unleashed its first affordable gaming-focused smartphone- Infinix GT 10 Pro. With the launch of GT 10 Pro, Infinix embarked on their new GT series smartphone in the markets which is primarily focused on delivering a high-performance gaming experience combined with striking cyberpunk aesthetics, all at an affordable price. Infinix is pushing the boundaries of smartphone design with the new GT series. Infinix unveiled an out-of-the-world design for the GT 10 Pro making it a unique smartphone in the smartphone. Maybe, Infinix is slightly inspired by the “Nothing” to achieve this eye-catchy and striking design for the GT- series smartphone. With the increasing popularity of mobile gaming and limited options of budget-range smartphones that deliver a satisfactory gaming experience, Infinix fills the gap in the market by offering a reliable gaming experience at an accessible price point. Infinix GT 10 Pro UnboxingThe GT 10 Pro with Out of the World Design It is very rare to see an unmatchable aesthetic design in an affordable gaming smartphone. Inspired by the Cyberpunk Sci-fi sub-genre, Infinix designed an eye-grabbler design that redefines gaming aesthetics for the GT 10 Pro. It has a striking Cyberpunk-styled back cover with an interactive and customizable Mini-LED which allows you to set according to your taste. Even the smartphone box has a unique ability. After taking out the phone from the box, you can double the smartphone’s box into a music amplifier and charging holder, thanks to its unique packaging design.Infinix GT 10 Pro sports a stunning 6.67-inch FHD+ AMOLED flexible display with a 120Hz refresh rate, up to 900 nits of peak brightness, 360Hz touch sampling rate, and 1920Hz high-frequency PWM dimming support. The panel has DCI-P3 wide color gamut color support that ensures vibrant colors, high brightness, and immersive viewing angles. The GT 10 Pro with Dimensity 8050 SoC- Delivers a Next-Level Gaming ExperienceInfinix GT 10 Pro is powered by MediaTek Dimensity 8050 Octa-Core processor based on 6nm architecture, paired with ARM Mali G77 GPU which boosts the gaming performance and delivers high frame rates, impressive visual quality, and lag-free gaming experience on demanding titles like PUBG, Free Fire, MLBB, COD, and Genshin Impact. It packs 8GB of RAM and 256GB of plenty of internal storage which is further expandable up to 1TB via Micro SD card. The GT 10 Pro has Vapor Chamber Liquid Cooling Technology that dissipated heat efficiently through high-performance components and keeps the device cool while gaming. It offers up to 8GB of Virtual RAM support that ensures effortless app switching and smooth gameplay. The device runs on the latest Android 13 based on Pure XOS out of the box. Infinix promised to offer a clean and streamlined software experience with fewer pre-installed apps and more controls on notifications. Infinix GT 10 Pro boasts an omni-directional sensing engine with 4D vibration technology that allows you to feel every bump and minute detail in the game while the 4D linear motor provides feedback with vibrations from different corners of the phone. Impressive 108MP Triple Rear Camera SetupInfinix packs a triple rear camera setup at the back featuring a 108MP primary lens paired with a 2MP depth and 2MP macro shooters. It has a 32MP front-facing camera for selfies and video chats. The rear camera can records video up to 4K 30 FPS while the front offers 2K 30 FPS. Other Notable FeaturesThe device houses a massive 5,000mAh battery with support for 45W fast charging tech. It uses a Bypass charging system which reduces heat buildup during gaming and the latest PD 3.0 charging standard provides reliable and worry-free charging. It comes with a bunch of connectivity options including 5G, 4G, WiFi 6, Bluetooth, a 3.5 headphone jack, NFC, and a USB Type C port for charging and data transfer. The smartphone has an In-display fingerprint sensor and weighs just 187 grams and is 8.1mm thick. Pricing and AvailabilityInfinix GT 10 Pro comes in the sole 8GB RAM and 256GB internal storage option and retails at $250/ ₹19,999. The GT 10 Pro smartphone pre-orders start on August 3 through Flipkart in India. It comes in two eye-catchy color options- Cyber Black and Mirage Silver.Stay tuned for our Infinix GT 10 Pro Review coming soon.
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Belkin Launches New 2-in-1 MagSafe Charging Pad
Belkin today announced the launch of a new accessory in its BoostCharge Pro lineup, debuting a 2-in-1 Wireless Charging Pad
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Apple’s Vision Pro Developer Labs Not Drawing Many Attendees
Apple in July began inviting developers to Vision Pro-focused developer labs in cities that include Cupertino, London, Munich, Shanghai, Singapore,
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Deals: Take $450 Off 2021 MacBook Pro and $250 Off 2023 MacBook Pro in Latest Sales
Amazon and Expercom are offering steep discounts on the 2021 and 2023 MacBook Pro, with up to $450 off select
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Redmi 12 5G debuts in India
Redmi unveils its latest entry-level smartphone- the Redmi 12 5G in India. Earlier, Redmi officially teased the Redmi 12 smartphone with a new Moonstone Silver color option which is coming to India as well. This new stunning colorway offers unique and glorious color-changing finishes that change between Pink, Silver, and blue. Redmi launched both 5G and 4G variants in Indian markets which have very similar features with just processor difference. The 5G variant boasts a Snapdragon 4 Gen 2 processor while the 4G variant comes with a Helio G88 chipset. And one of the notable differences is the camera setup, the Redmi 12 5G features a 50MP dual rear camera setup while the 4G variant has a triple rear camera on the back. In terms of pricing, the Redmi 12 5G kicks off at Rs 10,499 (~$127) while the Redmi 12 4G variant retails at Rs 8,999 (~$109). It comes in Moonstone Silver, Pastel Blue, and Jade Black color options. The Redmi 12 5G and Redmi 12 4G variants will be available from August 4 through Mi.com, Amazon, and Flipkart. Redmi is offering a crystal glass back design on the Redmi 12 which is quite surprising, the brand offering glass back at this price point. Design apart, there are a number of similarities between the Redmi 12 and Redmi 10 smartphones launched back in 2021.Speaking about its hardware, the Redmi 12 smartphone boasts a MediaTek Dimensity G88 processor coupled with up to 8GB of RAM and 256GB of internal storage. It runs on Android 13 based on MIUI 14 custom skin on top. For optics, the device features a triple rear camera setup with a 50MP primary sensor paired with 8MP ultrawide lens and a 2MP macro sensor. There’s an 8MP selfie snapper at the front of course for selfies and video chats. Also Read:- Redmi Note 12 Pro+ ReviewRedmi 12 sports a 6.79-inch FHD+ IPS LCD display with a 90Hz refresh rate and 550 nits peak brightness. The device houses a massive 5,000mAh battery with 18W fast wired charging support. Other notable features include a side-mounted fingerprint sensor, IP53 water, and dust resistance rating, and a 3.5mm headphone jack.
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Beats Studio Buds Plus review: An overture to Android users
The Beats Studio Buds Plus give a lot of attention to Android users, placing more of an emphasis on audio
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AIVAnet 