MacRumors Giveaway: Win a $600 Accessory Package from Pad & Quill

For this week’s giveaway, Pad & Quill is generously offering a package of accessories with a total retail value of over $600 for one lucky winner.

This prize package includes the company’s Large Briefcase that can accommodate up to a 15-inch laptop and features full-grain American cowhide leather, parachute-grade nylon stitching, and a 25-year warranty. The Large Briefcase retails for $365 and is available in several color combinations.

Also included is Pad & Quill’s book-style Cartella Slim Case for the 2016 15-inch MacBook Pro. Made with traditional book-binding techniques, it uses a re-attachable and residue-free 3M adhesive while leaving all ports and vents accessible. It’s available in 3 colors and retails for $99.95.

Pad & Quill is also including a Lowry Leather Band band for the Apple Watch (both series 1 and 2). Available in three colors, it’s made of full-grain vegetable-tanned leather with hand-finished stitching. It comes in two sizes to fit the 38mm and 42mm Apple Watch models and it retails for $109.95.

Last but not least, Pad & Quill is making sure you have something in which to carry your cash in style by including a Slim Front Pocket Wallet. Made of full-grain leather, it can hold up to six card plus cash. It has a pull-tab to make it easy to get cards out of the interior pocket, and a leather money clip strap to secure cash. Available in three leather colors, it retails for $59.95.

One winner will be chosen. The winner can select the desired leather and hardware (where available) color options for each item.

To enter to win, use the Rafflecopter widget below and enter your email address. Your email address will be used solely for contact purposes to reach the winner and ship the prize package. You can earn additional entries by subscribing to our weekly newsletter, subscribing to our YouTube channel, following us on Twitter, or visiting the MacRumors Facebook page.

Due to the complexities of international laws regarding giveaways, only U.S. residents who are 18 years of age or older are eligible to enter. To offer feedback or get more information on the giveaway restrictions, please refer to our Site Feedback section–this is where discussion of the rules will be redirected.

a Rafflecopter giveaway
This contest will run from today (April 7) at 12:00 pm Pacific time through 12:00 pm Pacific time on April 14. The winner will be chosen randomly on April 14 and will be contacted by email. The winner will have 48 hours to respond and provide a shipping address. The prize package will be shipped to the winner for free.

MacRumors is an affiliate partner with Pad & Quill.

Tags: giveaway, Pad & Quill
Discuss this article in our forums

Tidal Owner Jay Z Has Removed All of His Albums From Apple Music

Shawn Carter, known professionally as rapper Jay Z, appears to have removed his entire solo album collection from Apple Music overnight. Now, when searching for “Jay Z” on Apple Music, only songs in which he collaborated on with other artists are available to stream on the service in the United States and elsewhere.

Jay Z co-owns Tidal, a rival streaming music service, so his decision to remove his discography from Apple Music could be for competitive reasons. Kanye West, another stakeholder in Tidal, also implied that there might be some animosity between Apple and Jay Z in a series of tweets last year.

Jay Z’s albums appear to have been removed from Spotify recently as well, however, so his decision might be unrelated to any potential feud with Apple. Spotify on Twitter today said it can “confirm that some of Jay Z’s catalogue has been removed at the request of the artist,” but it did not provide a specific reason.

Jay Z’s albums are still available for purchase on iTunes, while his wife Beyoncé still offers many of her songs and albums on Apple Music, including the newly added single “Die With You,” which was just released as a digital download today. However, the music video for “Die With You” is exclusive to Tidal.

Tidal’s other stakeholders, including Kanye West, Rihanna, Nicki Minaj, Daft Punk, Jack White, Madonna, Arcade Fire, Alicia Keys, Usher, and Calvin Harris, also continue to offer many of their songs and albums on Apple Music.

Tidal costs $9.99 per month, the same price as Apple Music, while a premium tier with high-fidelity sound is available for $19.99 per month. Tidal said it had over 3 million subscribers in March 2016, but recent reports have claimed it may have been falsely inflating the number of paying customers it had.

Apple Music had over 20 million subscribers as of last December, while Spotify recently announced it surpassed 50 million paying customers.

Sprint acquired a 33 percent stake in Tidal in January, and at the time it said it would give its customers “unlimited access to exclusive artist content not available anywhere else.” Under the deal, artists partnering with Tidal will create music that will only be available to the carrier’s customers.

It’s unclear at this point if Sprint’s stake in Tidal has anything to do with Jay Z’s music being removed from Apple Music or Spotify.

Apple and Jay Z’s music label Roc Nation did not immediately respond to requests for comment. Universal Music Group deferred comment to Roc Nation.

Tags: Apple Music, Tidal
Discuss this article in our forums

Pulsar Media Player: Sweet music players are made of this (Review)

Anyone who knows me can attest to the fact that I am obsessed with music. I’ve made sure that I can listen to music in any situation I’m in, be it driving or working, walking or taking a shower. It is always nice to listen to songs that can transport your mind to different situations, that can make you feel better, that can make you cry because of how good they are.

However, I’ve found that most phones come with a default music player that is completely devoid of features and that is probably an afterthought for phone manufacturers. Why leave one of the most important parts of your life to an app that is not up to the task? Enter Pulsar Media Player, by Rhythm Software, an app that aims to change that by providing a beautiful interface and useful features around your beloved music collection.

Developer: Rhythm Software
Price: Free

Setup

The good thing about Pulsar is that, under the right conditions, there’s no setup required. When you open the app, songs are already there for you, so there’s no manual scanning or folder selection. All of the playable audio format files are already there for your convenience.

The bad thing about this is that if you receive a lot of voice messages, or record voice notes yourself, you need to filter them out. You don’t actually want your voice messages to get played on that awesome party you’re throwing on Friday, right?

Pulsar gives you an option to exclude folders from the library scan, so at least you can leave out your Whatsapp audio files folder, for example. In some other players, I’ve seen options to filter out songs of a certain length. That is not included in Pulsar, though.

But don’t get me wrong, having almost no setup is amazing and it should be the way apps work, so kudos to Pulsar for it.

Overview

Upon opening the app, you will see that the layout is very similar to the Play Store. There are five (configurable) tabs at the top: Albums, Artists, Folders, Genres, and Songs. You can also add Playlists if you want, and reorder them to your liking.

Artists and albums are sorted into a grid view that looks superb, since it incorporates the album art/artist picture in the grid cell. Also, the app analyzes the picture and adjusts the background of the cell accordingly, making the whole grid very colorful. If you prefer, you can change it to list view, but why should you?

The five tabs of the main screen

1 of 5

There’s a navigation drawer with the same options available on the main screen, so it is kind of redundant. The only useful aspect of it is that you can access the Play Queue quickly. Also, from this menu, you can access the options. I firmly believe that with a little bit of tinkering, the side drawer could be scrapped altogether to avoid redundancy.

If you need to search, there’s an app-wide button for that. It not only performs the search in the current screen, but in the whole library. Just write a big enough query (read: don’t type “the”) and it will show you artists, albums, and songs that relate to the term.

Artists and Beyond

When selecting an artist, it will take you to the artist page, which shows all of the albums associated with them, as well as the respective album art. It will also show a nice picture of the band through a neat material-esque animation.

The artist/album interface

1 of 3

It will list all of the songs, and you can even order them by album, name, date added and date released. For your convenience, there’s a shuffle button to start listening to the artists’ songs right away.

Selecting an album will take you to a very similar screen, in which the album’s songs are listed with exactly the same arrangement.

Now Playing

The Now Playing screen has everything you would expect from it. No more, no less. The usual play/pause button, previous and next, shuffle, repeat (none, one, and all), and a seek bar are there for you. Almost all of it is occupied by the album art (which by the way, Pulsar tries to download automatically if it’s not added into your ID3 tags).

When I go to sleep, I never count sheep, I count all the charms about Linda 🎶

There’s also a button for checking out the playing queue, where you can sort the songs that will be played next, remove them, and go to their corresponding artist/album. On the top, you will see buttons for sharing songs, liking them, or even play then to Google Cast devices.

General Impressions

The first thing I could notice about Pulsar is that it is lightning fast. It seems like performance was high on the list of priorities of the developer, because the app is buttery smooth. There’s no slowing down when dealing with a lot of images, although my library has approximately 1300 songs, so it’s not the biggest out there. As always, your mileage may vary.

The navigation drawer shows the same information available in the tabs.

The attention to detail is very evident in the UI. Being implemented with Material Design in mind (like every app should be by now), the app feels right at home on newer versions of Android. Nice animations are all over the place, and everything just makes sense. It is certainly better than the music player included in my Huawei Honor 7 Lite.

There are absolutely no surprises when listening to music. Transitions from song to song are fast, playback does not skip, and it overall works exactly as you expect it to.

Options and Pro Version

There are some options to choose from, albeit in limited numbers.

There are a few options you can change, but they’re not as extensive as in other music players. Apart from options previously mentioned, you can also toggle options related to artwork, such as controlling if the app will download album art or not, if it should do it with Wi-Fi only or with mobile data as well, and show artwork on the lock screen.

For some people, Last.fm scrobbling is essential for any music player they use, and I’m glad to say that Pulsar does include it as an option. There’s also gapless playback and prevent autoplay when connecting to Bluetooth (a very useful option indeed).

Finally, there are three themes you can choose from. There are 13 more of them available in Pulsar Pro, which is only $2.99 away. This Pro version also includes a 5-band equalizer, 9 equalizer presents, bass booster, and reverb settings. There are no ads in the free version, but I would encourage you to buy it to support the developers.

Conclusion

Pulsar Media Player is a (very) lightweight alternative to the default one included on your device. With a sleek, smooth interface, and no-nonsense approach, it is very easy to recommend if you’re not a power user.

Sure, there’s a EQ available in the Pro version, along with some other useful choices, but if you’re the type of person that cares about stuff like specifying a minimum length for a song to be added to the library, controlling if the app should launch when headphones are connected, or that kind of very specific use cases, then Pulsar might be a little too light on features. However, for the vast majority of users, Pulsar is an alternative you should keep on your radar.

Download Pulsar Media Player from the Google Play Store.

Google rolls out new Fact Check feature for all Search and News results

Why it matters to you

In the continuing fight against fake news, Google is leveraging its News and Search results to keep the public informed.

If the 2016 election cycle did one thing for the economy, it was to add a lot of jobs for fact checkers. Presidential and vice presidential debates created plenty of opportunities for truth seekers and lie catchers during the race to the White House, and Google initially got in on the action back in October with its “Fact Check” tag. Now, although the election is over, the problem is fake news most certainly isn’t, and Google is expanding its efforts and rolling out Fact Check to Google Search and News around the world.

Google first started labeling article types seven years ago, with tags including In-Depth, Opinion, Wikipedia, and most recently, Local Source. “Many readers enjoy having easy access to a diverse range of content types,” Google said in its original blog post announcement last fall, and to that end, the search company has added Fact Check in order “to help readers find fact checking in large news stories.”

While Fact Check was initially made available to just a few countries, Google has now announced that the label will be available in Google News everywhere, and that it has also been expanded into Search globally in all languages. That means that when you search for information using Google, you’ll see a bit of extra information about your results, like who made the claim, and the fact check of that particular claim, Google said. Note, however, that this information won’t always be available for every search.

More: Think you could run a fake news site? Give it a try in this new online game

But just how is Google doing this fact checking? According to its recent blog post, “Google News determines whether an article might contain fact checks in part by looking for the schema.org ClaimReview markup.” Results are also pulled from sites that adhere to the commonly accepted standards for fact checks.

For publishers who create fact checks themselves and want to apply the “Fact Check” tag to their pieces, Google has a few instructions laid out as well. Simply check out the help center, where publishers can find all the necessary criteria.

“We’re excited to see the growth of the Fact Check community and to shine a light on its efforts to divine fact from fiction, wisdom from spin,” Google concluded. And in a few words, friends, so are we. 

Updated on 04-07-2017 by Lulu Chang: Added news of expanded rollout.

Extra steps required to run Windows 10 Creators Update on a Mac via Boot Camp

Why it matters to you

So you want to run Windows 10 Creators Update on your Mac via Boot Camp? It’s possible, but you’ll need to take some extra steps first.

Using an Apple Mac and Boot Camp can offer up the best of both MacOS and Windows 10, depending on how you use your machine. If you don’t absolutely require every Windows 10 feature, such as touch and pen support, then running Microsoft’s OS on your Mac can provide for some real flexibility.

Apple’s Boot Camp utility basically lets you split your storage space between the two operating systems, and then dual-boot between them. If you want to use Boot Camp with Microsoft’s latest and greatest Creators Update, however, then you’ll need to take some extra steps.

More: Here’s how you can start using the Windows 10 Creators Update today

Specifically, according to both Microsoft and Apple support pages, you can’t simply clean install Creators Update via Boot Camp. If you do, you’ll get a Stop error that pops up the code “0xc000000f” in winload.efi. That’s just technical jargon meaning that the installation will fail and you’ll need to use Apple’s Boot Camp Assistant to remove the Windows partition and start over. The Apple support page tells you what to do if this is your situation.

Instead, you need to be running Windows 10 Anniversary Update and then upgrade from there. If you’re starting from scratch, then you’ll need to use the Anniversary Update ISO image file for your Boot Camp installation, which you can get here. Note that you’ll need to access this page from a MacOS machine to see the ISO download option — if you’re on a Windows 10 machine, then you’ll be redirected to the Media Creation Tool page instead.

Then, on your Mac, go to “Before you begin” on the Microsoft support page and select the proper edition of Windows 10 Anniversary Update. Download the ISO, and then use it with the Boot Camp Assistant utility as usual. Once that’s done, either wait for Microsoft to push the Creators Update to you or install it manually using the Windows 10 Update Assistant app, which you can get here on your Windows 10 Boot Camp installation by clicking “Update now.”

Windows 10 Creators Update isn’t as significant an update as its predecessor, but it nevertheless adds some nice new 3D functionality, a few other enhancements, and major privacy and security benefits. Just remember that if you want to run it on your Mac via Boot Camp, you’ll have to jump through a couple of hoops first.

Logitech adds support for webcam users affected by Windows 10 Creators Update

Why it matters to you

If your Logitech webcam stops working once you install the Creators Update, here’s what needs to be done to solve the problem.

The Creators Update is almost upon us, and over the last few weeks we’ve seen Microsoft doing everything in its power to iron out bugs and glitches before its official debut on April 11. However, as with any major update to an operating system as all-encompassing as Windows, there are some problems that couldn’t be intercepted ahead of time.

As of yesterday, the Creators Update became available to users who are eager enough to perform a manual download, according to a report from On MSFT. Already, it’s being reported that certain Logitech cameras might lose video or even go undetected by the PC due to incompatibility with the update.

It seems that the Brio range of webcams is worst affected, but at this stage it’s difficult to diagnose the extent of the issue. However, Logitech has already published documentation that will help users solve the problem and return their webcams to a functional state.

More: Here’s how you can start using the Windows 10 Creators Update today

The fix seems to be pretty straightforward. Users are advised to open up Device Manager and check to see whether there’s a yellow exclamation next to the webcam, or its name is listed as “unknown” — if this is the case, essential drivers didn’t load properly.

Users simply need to right-click and select “Update Software,” before checking “show compatible hardware” and picking ‘USB Video Device’ from the list they’re presented with. The company’s instructions state that “Logitech Brio” may appear as an alternative option, but that shouldn’t be selected.

This kind of minor issue can only be expected from an update that’s set to be distributed to the hundreds of millions of devices already running Windows 10. There are always going to be minor hiccups, and if they’re taken care of as swiftly as this webcam glitch, there shouldn’t be too much disruption for users.

Samsung Vice Chairman Lee Jae-yong denies charges as bribery trial begins

Why it matters to you

South Korea’s trial of the century has kicked off, and its embattled defendant, Lee Jae-yong, has denied any fault in his initial court appearance.

In his first court appearance in what is being called “the trial of the century,” Samsung executive and company board Vice Chairman Lee Jae-yong denied claims that he sent bribes to South Korea’s former president in order to expand his influence over the company. Lee is also being charged with embezzlement and perjury.

According to the official charges, the Samsung leader, who is essentially the acting chairman and is the third generation of his family to run the company, offered $38 million in bribes to the now-imprisoned Park Geun-hye, as well as her close friend Choi Soon-sil. His lawyers have said that evidence suggesting any wrongdoing is “based on presumptions,” and have pledged to engage in a lengthy lawsuit that could last past the end of this year.

More: Master your Samsung Galaxy S8 with these tips and tricks

While Samsung has admitted to the massive payment amounts, the company has insisted that they were not meant to help the organization in any way. The prosecution, of course, disagrees, noting that the large sums were meant to win the official green light for a controversial merger of Samsung affiliates in 2015. This merger is said to have been instrumental in giving Lee further control over Samsung.

Defense lawyers argued that Lee did not need the government’s assistance in completing the deal.

While the ongoing trial is certainly a concern for Samsung, it doesn’t seem to have significantly hamstrung its business. On Friday, the company announced a 48-percent increase in estimated operating profits for the first quarter of 2017. Estimated revenue did not appear to change, staying steady at $44 billion. But with the company gearing up to release its first flagship phone since the ill-fated Galaxy Note 7, it seems as though Samsung could certainly benefit from undistracted leadership at this contentious time.

These robots can talk to one another to ‘see’ around factory corners

Why it matters to you

Locus’ autonomous warehouse robots just got a whole lot smarter, thanks to a new software update that allows them to talk to each other.

Anyone who has ever worked as part of a team (which, in today’s hyperconnected world, is virtually everyone) will know that things work better when people talk with one another. This way knowledge gets shared, collaborations become possible, and individual successes or mistakes are collectively learned from.

Why would you think that things would be any different in the world of robotics?

That’s exactly what the folks at Locus Robotics have been proving with a major new software update for their factory robot LocusBots. LocusBots are autonomous warehouse robots, capable of moving autonomously through a space and then transporting items from where they’re picked off shelves to the place they’re packaged into boxes and shipped out. Previously this was done individually, with each robot working in isolation. Thanks to the new LRAN system — short for Locus Robotics Advanced Navigation — it’s now a team effort.

“It’s like a real-time indoor Waze for robots,” Locus president Mike Johnson told Digital Trends. “With this technology, robots can literally see around the corner.”

Johnson’s not referring to new X-ray abilities for the company’s factory bots (although that does give us a good idea for a future startup). Instead, he’s talking about a way that LocusBots can share data with one another to help make them collectively smarter. This is where the Waze comparison comes in, referring to the smartphone app which enables drivers to alert one another of road conditions as they drive.

More: These beefy autonomous warehouse robots can carry up to 3,300 pounds at a time

“The challenge we’re responding to is that the facilities these robots are working at are huge,” Johnson continued. “We call them unstructured environments because they have a lot of equipment, a lot of people, and they change quickly. There are products coming in and products going out all the time. Our goal is to make things simple for operators. We want them to bring in robots and immediately see an increase in performance. The big change we’ve made to achieve this is giving robots the ability to collaborate. Rather than robots that just follow paths, these robots talk among one another, sharing information about the environment they’re in, and doing this in real time.”

The new system debuted at this week’s industry trade show ProMat in Chicago. At the show, six LocusBots were shown navigating the floor, avoiding bumping into each other or any humans that happen to get in their way. It’s an impressive demonstration of real-time route planning and crowdsourced information — and Johnson said it works as well with 50 or 100 robots as it does with six.

It’s also a nifty example of how robots can become more efficient, even without having to be physically retooled.

“While we have improved the hardware over time, this is all about the software,” he said. “The great thing about software today — including the software that we use — is that it can be pushed out, and within minutes all of our robots have it. It’s like a Tesla, where suddenly they have this new navigation system that lets them operate better.”

So will robot collaboration one day go beyond this so that, for instance, multiple robots could help one another perform impromptu tasks on the warehouse floor as and when needed?

“I think that will be there,” Johnson concluded. “Right now, robotics is on the early part of the adoption curve. We’re seeing a lot of interest, and a lot of fascinating work done with sensors. I do think that we’ll see some more interplay as these robots collaborate in new and different ways.”

Huawei must honor patent judgment or face U.K. ban of its phones

Why it matters to you

Huawei’s on the hook for royalties. The U.K.’s High Court has ruled that the company must pay licensing fees or face a ban of its products.

Huawei, the Shenzhen, China-based company behind the top-of-the-line P10, is in hot water over a U.K. copyright dispute. On Thursday, the country’s English and High Wales Court handed down a judgment that could threaten the company’s ability to sell smartphones in the U.K.

It stemmed from an ongoing intellectual property battle between Huawei, Google, and Samsung, and Unwired Planet, a holding company. In 2014, Unwired Planet alleged that all three firms had infringed on six patents related to networking standards. Google settled in mid-2015, but Samsung and Huawei counterclaimed on the basis of the U.K.’s competition law.

More: Look who BlackBerry’s suing now!

In a series of trials that ran between October 2015 and July 2016, Huawei argued that five of those were standard-essential patents (SEPs) — patents which by law must be licensed on fair, reasonable, and non-discriminatory (FRAND) terms. But U.K.’s High Court of Justice Chancery Division Patents Court wasn’t entirely persuaded.

On Wednesday, Justice Birss said that Unwired Planet hadn’t run afoul of the U.K.’s competition law, and that it hadn’t abused its position by seeking compensation.

“The FRAND licence between Unwired Planet and Huawei is a worldwide licence,” he wrote in the court’s judgement. “Since Unwired Planet have established that Huawei have infringed […] and since Huawei have not been prepared to take a licence […] a final injunction to restrain infringement of these two patents by Huawei should be granted,” Birss J ordered.

More: BlackBerry enters the patent lawsuit game as it does battle with Avaya

Huawei originally offered to pay 0.034 percent of revenues on 4G equipment, but Unwired Planet wanted 1.69 percent on 4G handsets and 2.29 percent on Huawei’s cellular network equipment.

The court awarded Unwired 0.051 percent on 4G equipment and 0.052 percent on handsets, with rates of 0.032 percent on 3G phones, 0.016 percent on 3G infrastructure, and similar rates on 2G kit and phones.

Intellectually property firm EIP, which represented Unwired Planet during the trial, said it would exercise its right to ban Huawei products from sale if the smartphone maker didn’t agree to the court’s terms.

More: Happy holidays, Apple! Santa delivers a patent lawsuit from Nokia

“The latest judgment, which sets out the basis on which Unwired Planet will be compensated for Huawei’s past infringements, also makes clear that unless Huawei agrees to enter into a worldwide licence for Unwired Planet’s patent portfolio, Huawei could be [enjoined] from selling its mobile telephones in the U.K.,” the lawyers said in a statement.

Huawei said that it welcomed the court’s decision to reduce Unwired Planet’s suggested licensing rates, and that it would evaluate the judgement before proceeding. “We welcome the decision by the Court that Unwired Planet’s royalty rate demands have been found to be unreasonable,” a Huawei spokesperson said. “Huawei is still evaluating the decision, as well as its possible next steps. Huawei does not believe that this decision will adversely affect its global business operations.”

MacOS drivers for Nvidia Pascal graphics cards are coming soon

Why it matters to you

If you run an older Mac Pro, you may soon be able to upgrade your graphics solution to something much more capable.

Nvidia is bringing top-tier graphics to Apple hardware in the very near future, with the announcement that MacOS drivers for its Pascal based graphics cards — the GTX 1000 series — are coming soon. This has some wondering if add-in graphics cards may be making a comeback in Apple systems.

Although hardly known for their gaming capability, Apple desktop systems used to have the option for a PCIExpress graphics card. However, that has not been the case since 2013, when Apple released the Mac Pro cylinder design. Since then, everything has had an onboard graphics processor (GPU) of some kind, but perhaps not in the future.

That would be a big win for Nvidia if it was the case. It doesn’t have anywhere near the stake in the onboard graphics chip market that AMD and Intel have, but it does control a majority of the add-in GPU market. If Apple were to start offering upgradeable graphics cards to Mac Pro users in the future, Nvidia would likely benefit the most.

More: Nvidia claims the pricey Titan Xp is the new graphics card performance champion

With that in mind, there is the possibility that Nvidia has made this announcement to try and court Apple. Knowing that the Cupertino, California, company is considering changing up the design of its Mac Pro significantly, it could be that Nvidia is making it clear that it’s willing to play ball with Apple and should the company need desktop-grade graphics cards, it will be ready and willing to support it.

Of course, there is also the possibility that Nvidia is instead marketing its Pascal cards to the niche Hackintosh community, as well as those running older Mac Pro towers — though that latter group would likely see severe CPU bottlenecking if they opted for anything close to top-end Pascal cards.

Hackintosh users aren’t too common but as Anandtech points out, it is a vocal one, so perhaps Nvidia has heard its calls and wants to solidify its dominance with desktop GPUs in all markets.

That could be reason enough for Nvidia to make this move. Keeping its hardware working everywhere its wanted keeps it in the forefront of people’s minds as arguably the top graphics card maker in the world. While supporting Apple hardware might be a very small part of its business, keeping support there leaves no stone unturned for potential profits and brand recognition.