McDonald’s is testing mobile ordering
Over the last couple of years, a trend among fast food franchises has focused on reducing customers’ wait time by allowing them to order and pay ahead of time on their mobile devices. Starbucks, Domino’s, Dunkin Donuts, Chipotle and Taco Bell (especially Taco Bell) already allow for mobile ordering. However, McDonald’s has noticeably lagged behind its competitors. However, according to a Business Insider report out Friday, Micky Dees is about to catch back up.
The report, citing anonymous sources within the company, McDonald’s will roll out mobile ordering to the US market — as well as Australia, Canada, France and the UK — next year. And by 2018, the company hopes to expand the program to as many as 25,000 franchises worldwide.
Source: Business Insider
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