Apple to unveil new Apple TV app that suggests TV shows to watch

Beyond new Macs, Apple has another new product up its sleeve for the ‘Hello Again’ event: a new Apple TV app.

Apple is expected to unveil a new MacBook Pro with an OLED touch panel on 27 October during an event in San Francisco, CA. But according to a new report from USA Today, Apple also plans to announce an Apple TV app that will give users a new way to discover TV shows. Referred to as “The Watch List”, the app will suggest shows based on the content users access through their Apple TV.

So, if you’re subscribed to FX Networks, you might see a recommendation to watch Atlanta. It will basically aggregate content from several apps and services, then distill recommendations into a single app, and improve upon the search and discovery features introduced with the latest Apple TV. The app, which will get a different name, basically helps with finding new stuff to watch.

But Apple isn’t only thinking about consumers here. For network programmers, the app doubles as way to promote shows. We can’t help but wonder if Apple is simply developing new ways to please network programmers, considering the company has long been rumoured to be developing a TV package with live broadcasts, but those ambitions are hampered by stalled talks.

Check out Pocket-lint’s round-up to see what else Apple might unveil.