LeEco jumps into the US market with TVs, phones, car and bike

After proclaiming earlier its plans earlier this week, LeEco unveiled a suite of new phones and televisions for the US market. The China-based company wants to make a big splash in the United States and today’s event is apparently just the beginning. The company’s North American chief revenue officer also introduced the UP2U user-first philosophy.

“Instead of making products and services for you, we make products and services with you,” said LeEco North American president Richard Ren.

At San Francisco’s Innovation Hanger, Rob Chandhok, chief R&D officer showed off the new $400 LePro S3 Android phone. A rewards program will bring the price of the phone down to $300. It’s powered by the Snapdragon 821 processor, 4GB of RAM and 64GB of storage. It has a 5.5-inch screen, dual speakers with Dolby Atmos support, 16MP camera and will be available in grey or gold brushed metal.

Chandhok also introduced the Le S3 phone with a Snapdragon 652 and 32GB of storage. It’ll be available in grey, rose gold, gold and black.

To make sure it keeps more screens on is ecosystem, LeEco also introduced four new TVs under the LeEco brand instead of more established Vizio brand it acquired in July for $2 billion. The flagship $5,000 (but the company is offering a LeRewards for $1,000 off) uMAx 85 has a seven-foot (85-inche) screen that supports both Dolby Vision and HDR10. It has 4GB of RAM, 64GB of storage and a Harmon Kardon audio system. The company also introduced a line of “Super 4” TVs with 4K and Harmon Kardon audio, the X43 Pro, a X55, X65. It also briefly dropped information about its VR headset and Android-powered sports bicycle with a few guys riding them onstage.

The company continued to hammer home that all of these products are meant to work together to offer up content on any of its devices. TVs aren’t much of a surprise. In a blog post on October 17th , CEO YT Jia said, “effectively, we are making it possible to seamlessly deliver content to any screen at any time. This is the future of a truly connected lifestyle.” On stage Jeff Briller, North American content general manager announced launch partners for the companies upcoming EUI ecosystem for video. The list includes Lionsgate, MGM, Showtime, A&E and a host of others.

The TVs and phones come with additional LeEco benefits including 5TB of cloud storage for free and unlimited Photo and video storage.

The service and hardware will launch during a sale on LeMall on November 2nd at 10am PT.The company calls the online retail destination the center of the its ecosystem. “LeMall will provide a superior shopping experience,” according to Bianca Yang, GM of LeMall North America. Yang noted the LeRewards discounts are the way the company thanks its customers.