Google will improve the quality of mobile ads by blocking accidental clicks
According to a new report, over 50% of advertisement clicks on all devices are accidental. In order to reduce this number, Google has announced that it will improve the click quality of mobile ads by automatically blocking accidental clicks on several occasions.
The search engine giant also stated that it will enforce a delay between the time a user clicks an ad and when it actually opens to detect if the click was intentional or accidental. Developers will no longer have the ability to force advertisements upon users.
These new changes will allow users to fully enjoy the applications they are using without being catapulted to another page or to the Play Store. Advertisers will see improved conversion rates and reduced overall costs as a result of these changes.
What do you think of thee changes? Be sure to let us know your thoughts in the comments section down below.
Source: Google
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