OnePlus 2 launch to push the envelope with VR event

OnePlus has announced that they plan to push the envelope a bit, consistent with their goal of being on the cutting-edge of technology, by holding the OnePlus 2 launch event as a virtual reality event. The launch is scheduled to take place on July 27th at 7:00 pm PT and when it starts, viewers can fire up a special OnePlus Cardboard headset to get an insider’s view of the launch.

OnePlus says they did not want the launch event to be a “barrier” between users and the company by being the same old keynote in front of a seated audience. Instead, users will be able to access the VR stream for the unveiling and zoom around to look at what they are interested in checking out. OnePlus says there may even be some hidden Easter eggs to be discovered. They also plan to incorporate fan videos, stories and images collected as part of a special contest recently conducted.

To help make this VR launch event a reality, OnePlus decided to create their own OnePlus Cardboard headset that is designed to fit the OnePlus One. Although they say the “love” existing cardboard VR options, they wanted to put their own spin and improvements into a headset. It appears the OnePlus Cardboard will be free plus the cost of shipping, consistent with OnePlus’s claim that they will be losing money by making them available, a cost they obviously think is worth it. The units are not quite available, but you can sign up to be notified of updates and availability.

source: OnePlus

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