Samsung’s Theme Store is a hit, surpassing 6 million theme downloads

Over 6 million themes have been downloaded from the Samsung Theme Store since the Galaxy S6 launched, according to Samsung. More themes are added to the Theme Store each week, no doubt because of the popularity of the Galaxy S6 and S6 Edge.

A big part of this surge in downloads may have a lot to deal with the Samsung-Marvel partnership. They collaborated together to bring the Galaxy S6 Edge Iron Man Edition to a select few Asian markets, but they’ve also worked together to bring many Marvel-based themes to the Theme Store. And with advertising from both companies, there’s no doubt this had a big part to play in the millions of downloads.

Samsung has tried to launch a myriad of different software stores (e.g. the Samsung App Store) alongside device releases, and none of them have really taken off, in part because users prefer Google’s ecosystem over a Samsung ecosystem. However, Samsung seems to have gotten it right this time with the Theme Store, taking advantage of the many customizable aspects of Android.

After all, who wouldn’t want a Captain America-themed launcher? What is your favourite theme in Samsung’s Theme Store? Sound off in the comments below.

source: Samsung (Twitter)

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