Samsung’s smartwatch market share sharply dropped in Q1 2015
The growing competition in the smartwatch game has caused Samsung to see its market share drop significantly. The company’s smartwatch market share, based largely on its Tizen operating system, slid to 23.1% in Q1 2015. This, according to Strategy Analytics, is down from 47.8% in Q2 2014. Consumers want smartwatches, and wearables in general, that are compatible with various devices and platforms. Tizen, which is featured on the Gear S, only works with select Samsung devices. Android Wear, Pebble, Fitbit, and other platforms are much more open with support.
Samsung plans to gain back market share with the release of its next smartwatch that will feature a round display, refreshed user interface, and enriched developer support.
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