Alibaba working on Netflix video streaming competitor in China
Aliababa, the extremely large Chinese commerce company, is reportedly working on a video streaming service to rival Netflix in China. The service will be called TBO, or Tmall Box Office, and will operate on a mostly paid-content model. The company plans to keep around 90% of the content behind a paywall, either by subscription or a one-time fee for shows or episodes. The other 10% will be free.
The Chinese online video streaming market is very competitive, although a huge company like Alibaba stands a better chance at getting a foothold than some other contenders. Netflix still doesn’t officially have a presence in China, which likely has something to do with the poor track record of foreign companies attempting to succeed in China.
source: Reuters
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