HTC unveils its Limited Edition Project INK One M9 handset with custom engraving

Back at the end of April, HTC made the announcement that they were going to partner up with British supermodel, Jourdan Dunn, for its INK campaign that seeks to expand the definitions of beauty by offering a limited edition HTC One M9 handset with a custom design engraved on the rear panel.

The metallic silver or gold handsets can be seen in the images above, with the supermodel posing with the gold version. There is a video below if you would like to see more of Jourdan Dunn and her collaboration with celebrity ink designer, Cally-Jo Pothecary, for HTC’s INK Project.  When Project INK was first announced, it was intimated that a few designs would be produced, but it would seem that this is the only design available for the moment. No details were available on pricing or availability of the handsets at the time of writing.

It’s unclear just how popular the INK campaign will prove with consumers. The question has to be asked – is this a worthy recipient of HTC’s resources and attention? At a time when its stock price has slumped to record lows, its flagship smartphone hasn’t performed to expectations, and its Chairwoman/CEO Cher Wang has had to apologize to investors for the company’s poor performance? With the release of a flurry of similarly specced devices in recent week, is it possible that HTC has forgotten the steps it took to return to profit after flirting with financial difficulties in previous years? Let’s hope not.

Click here to view the embedded video.

Source: HTC Blog

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