Spotify’s pricing not sitting still after Apple Music announcement

The biggest announcement to come out of Apple’s WWDC 2015 keynote was the debut of Apple Music, a new music streaming service with various elements that will be available on Android. The pricing, considering what Apple Music offers, is very good. A single person can use Apple Music for $9.99 per month while $14.99 per month supports up to six people. Spotify and some of the other services facing Apple, though, do not even compare when it comes to the family plan price.

Both Spotify and Rdio cost $14.99 for two people and reach $20 or more beyond that. Clearly, it makes no sense to go for anything but Apple Music when needing access for multiple people. Spotify does intend to alter its family plan and Jonathan Price, Spotify’s global head of communications and public policy, offered the following statement to The Verge:

“We already have similar family pricing in some markets and we expect to offer competitive pricing everywhere in the near future.”

Price’s statement does not explicitly state that Spotify will lower its family plan pricing, but it seems inevitable.

Source: The Verge

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