Apple’s Beats 1 believes the future of music is radio
Big changes are on the horizon for Apple’s music streaming services. After acquiring Beats audio last summer and luring famed British DJ Zane Lowe away from BBC Radio 1, Apple announced that it is launching an internet radio station, dubbed Beats 1, as part of its new Apple Music service.
As Apple’s Eddy Cue explained on stage at the WWDC conference in San Francisco today, “Internet Radio isn’t really radio; it’s just a playlist of song. We wanted to create a worldwide live radio station broadcasting 24/7.” And that’s just what they did. The global station will broadcast from three cities — New York, Los Angeles and London — while exclusively playing music that’s been curated by real people rather than machine algorithms. Lowe will reportedly head up the LA station.
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