YouTube’s Music Insights tool can monitor artists’ popularity
YouTube has released a new tool for artists, one those truly hungry for stardom can use to keep a close eye on how their popularity is growing. The data tool is called “Music Insights,” and it shows users the combined views of the videos they upload and of those added by their fans, claimed via the website’s Content ID system. It also shows them what their top tracks are and from where their views are coming from, which could help them map out a future tour. For instance, Ed Sheeran is apparently hugely popular Philippines, with his top four cities in the country contributing roughly 97 million views to his overall.
He recently held a concert in one of those cities in an arena that can sit around 18,000 people, and tickets were sold out. On the other hand, knowing where they’re not trending, so to speak, could be invaluable in concocting a plan to reach a wider audience. Music Insights is available right now to the top 10,000 artists on the website. Those who don’t make the cut but still want to follow in the footsteps of Justin Bieber don’t have to worry, though: YouTube’s rolling it out to more people bit by bit.
Source: YouTube, Music Insights
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