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June 3, 2015

Large smartphones rule the roost in latest consumer satisfaction survey

by John_A

201506_acsi_smartphone_satisfaction_scores

When Samsung first came out with a large smartphone, the Galaxy Note, it was derided by many as being too big and spawned the term “phablet” as consumers tried to describe a device that seemed to land in between a phone and a tablet. A few years later though we see several companies producing smartphones in this category and even Apple is selling one, the iPhone 6 Plus, now. In a recent survey of 20 smartphones, consumers ranked these large smartphones high with the top three firmly coming from the “phablet” camp.

Leading the way in consumer satisfaction was the Samsung Galaxy Note 4 with a score of 86 out of 100 on the American Consumer Satisfaction Index survey of 70,000 participants. Half of the devices tied for second place with a score of 82 were large smartphones with both the Galaxy Note 3 and the iPhone 6 Plus reaching this position. Close behind in seventh place was the LG G3 with a score of 80. Overall, consumers were quite happy with their smartphones as the industry achieved some of its highest scores ever.

One factor that may have helped these larger smartphones find their way to the top of the rankings is their bigger batteries. Since the devices are larger, manufacturers can pack in heftier batteries that can last quite a bit longer than typical smartphone batteries. Poor battery life is a weak point for the industry according to the participants surveyed, so being able to outlast others helped keep consumers happy.

source: ACSI
via: Mashable

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