Samsung adds Milk VR to app portfolio for Gear VR
Earlier this month Samsung finally started selling the Gear VR, marketing it as an “Innovator’s Edition.” The idea behind that seems to be similar to the path Google took with Glass in getting devices into the hands of developers and end users alike. This gives developers an opportunity to start figuring out the hardware and how it can be made useful and it gives consumers a chance to provide feedback on what they wish they could do with the new hardware. To help the garden grow, Samsung announced a new seed they are planting today, Milk VR, a free subscription service for viewing 360-degree videos on Gear VR.
Samsung’s Nick DiCarlo, in charge of the VR business, says “video is like the wild west in VR” in describing all the ways content producers can go about generating immersive video for end users. The new service will help serve as a model for artists who may be interested in creating VR content. Of course, this will also help Samsung entice developers and producers in joining the ranks of those developing for VR and the Gear VR specifically.
One of the keys to success for Samsung will be production of content at a frequent pace, even if that means getting into the game themselves. That is why they are not only launching the Milk VR service for VR devices, but have also rolled out Milk Video and Milk Radio services for similar purposes on the rest of their platforms. To make it all work, Samsung is also eating the cost of the videos on Milk VR to make content available during this initial launch stage so that consumers can benefit from a free service.
Come comment on this article: Samsung adds Milk VR to app portfolio for Gear VR
AIVAnet 