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August 28, 2014

Uber hits London’s black cabs with a 15 percent price drop

by John_A

Uber’s continuing on its mission to wind up London’s black cabbies with its convenient and affordable service today, announcing it’s cutting uberX fare prices in the capital by 15 percent. The cost of UberEXEC and UberLUX tiers — both with progressively fancier cars — will remain flat, but from 3pm tomorrow you’ll pay 15-percent less on any trip in a basic, uberX-class vehicle. Better yet, the minimum fare has also been reduced from £6 to a fiver, but the trade-off is prices will no longer be rounded down to the nearest pound. While the cut is bound to make Londoners happy regardless of that little caveat, we’re less sure of who’ll be madder — the Licensed Taxi Drivers Association (LTDA), or the Mancunians that’ll still have to pay full whack.

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Source: Uber (Twitter)

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