Apple Looking to Take Arizona Sapphire Plant Live in February for ‘Critical’ Component

Apple is aggressively pursuing the launch of its new sapphire plant in Mesa, Arizona for a “critical new sub-component”, according to documents obtained by 9to5Mac. The company is aiming to open the plant by February.

Furnaces for sapphire glass production.

The documents reveal that James J. Patton, Apple’s Deputy Director of Global Trade Compliance, requested expedited approval from the Foreign-Trade Zone Board to approve two requests that would allow Apple to meet its “aggressive go-live timeline” for February 2014. Recently, both Apple and manufacturing partner, GT Advanced, have been recruiting potential employees.

In addition, the documents show that the sapphire plant would be used for a “critical new sub-component” that would be used in Apple’s consumer electronics. Apple currently uses sapphire glass to protect the iPhones’ camera lenses and the iPhone 5s’ Touch ID home button, though Apple’s language in the documents indicates something more could be in the works.

Project Cascade will conduct high-tech manufacturing of intermediate goods/components for consumer electronics. All finished components will be exported. This high-tech manufacturing process will create a critical new sub-component of Apple Products to be used in the manufacture of the consumer electronics that will be imported and then sold globally. By pulling this process into the U.S., Apple will be using cutting edge, new technology to enhance and improve the consumer products, making them best in class per product type.

While it’s not clear what a “new” sub-component could be, Apple could be looking to create full-screen displays made out of sapphire. It could also potentially be used to protect the rumored flexible OLED display on Apple’s iWatch.

9to5mac also points to some other materials that will be utilized in the plant, such as diamond cutting wire, which is currently used in iPhone and iPad assembly for creating bezels.

Just a couple days ago, Taiwan’s Apple Daily reported the company’s assembly partner Foxconn had begun an initial 100 unit run of an iPhone with a sapphire display glass. Last week, an Apple patent application was discovered for an Apple device with a sapphire display glass.

Sapphire has been seen as a potential successor to high-strength glass for display covers, although Corning claims Gorilla Glass 3 is stronger than sapphire glass at a lower cost. Apple has reportedly experimented with sapphire glass displays before, but found them infeasible. It is possible, however, that advances in material and production technology have allowed the company to revisit the possibility.

Nintendo Confirms No Games Coming to iOS, But Service App in the Works

During a strategy briefing that took place in Osaka, Japan, Nintendo president Satoru Iwata today confirmed (via The Wall Street Journal) that Nintendo has plans to “actively” use service apps for smart devices, but does not have plans to introduce key Nintendo software, like its portfolio of games, on third party platforms.

According to Iwata, Nintendo is aiming to use service apps to both build a bridge with its customers and deliver information on Nintendo products. Service apps are not intended to make money for the company, but instead will be used to “make connections with customers.”

Iwata did acknowledge that Nintendo’s apps would need to be more than a simple advertisement in order to engage customers, but he did not elaborate on what tactics the company would use to entice customers to use a Nintendo app. Neither a potential release date or nor any additional information on the content of the service app was divulged.

Iwata did, however, say that the game console will continue to be at the center of Nintendo’s strategy and there are no plans for the company to abandon its hardware business.

News of Nintendo’s foray into mobile first surfaced in mid-January after company president Satoru Iwata indicated Nintendo would consider a new business structure involving smart devices in light of increasing competition from both iOS and Android and competing consoles.

On Monday, Japanese business newspaper Nikkei suggested Nintendo would release an iOS and Android app featuring game information and playable mini games, but Nintendo quickly refuted the claim and insisted it had no plans to make Nintendo software available on mobile devices.

Earlier today, Nintendo missed its earnings forecast and announced an operating loss of 1.58 billion yen ($15.3 million) for the December quarter. The company expects another loss of 33.4 billion for the final quarter of the year with a total operating loss of 35 billion yen ($355 million) for 2013.

During today’s event, Nintendo also announced plans to bolster its profits by introducing an on-demand gaming service, allowing Wii U players to access Nintendo DS games, and releasing a non-wearable health monitoring device in 2015.