10 Important E-commerce Strategies for Post-Holiday Craze

The holiday craze is over, however, clearance sale isn’t. As sellers, we must know how to take advantage of the shoppers’ online habits—they know we’re going to offer marked-down prices and free shipping, but the question is this: is your e-commerce hosting ready to receive tons of traffic?

Spin up those servers and consider the following strategies to optimise your website and promotional campaigns and avoid downtime whilst they shop till they drop:

1. Monitor the infrastructure – Keep the online “doors” open and make sure you’re running a high-performance website to ensure the shoppers’ delight whilst browsing through your pages. Team up with your cloud vendor and conduct cloud monitoring to see the condition of your servers and websites.
2. Racking up a managed account with e-commerce hosting – Focus on your sales, core operations and promotional campaigns and let the cloud specialists do the work of optimising your cloud infrastructure with a managed cloud account.
3. List product deals and freebies – Create lists for your clearance sale for top 10 products, top 20 free shipping items etc. As the brain easily understands numbers more than the spelled words. Be creative in designing the products and strategically position the call-to-action button of “buy now.”
4. Share via social media networks – Take advantage of the social media networks and advance your marketing team to contribute in sharing your website links, landing pages and shopping deals. Keep on sharing and building momentum during the first weeks of January until product supplies last.
5. Position your social media buttons visibly – Shopbop, an online fashion retailer, positioned the popular social media buttons per product description where shoppers can easily share the images via Facebook, Sina Weibo, Pinterest and Email.
6. Send newsletters as reminders – Massive promotions through newsletters are helpful. Select all the items you wish to feature on the newsletter and apply the psychology principles to stimulate their interests, desire and urgency. Your goal is to lead them to your website and buy the items.
7. Guarantee 24/7 customer service – eBay Hong Kong positioned its customer service support on their home page to let the shoppers know that they have a support team to assist them.
8. Offer free international shipping – Most shoppers would always calculate the shipping costs. Despite the post-holiday craze and the clearance sale, be generous in offering international shipping if possible. You can even offer extra codes for promos and reduce the charge for bulk items.
9. Live chat box – Serve your shoppers well by integrating a live chat box on your website. You can’t avoid their queries and questions; although some of them can wait. A minute delay of any online transaction can cost you hundreds of dollars. Make sure that the apps and services hosted in the cloud are able to keep up with these because these are highly critical.

10. Give additional discounts through promo codes