Facebook increases focus on ‘conversations’ with purchase of Branch and Potluck
Facebook grew its ranks by 10 New Yorkers today, following an agreement to acquire Branch. Josh Miller and Cemre Güngör created the company in 2012 with financial support from Twitter co-founders Ev Williams and Biz Stone, and launched Branch, a social platform, alongside Potluck, a “web and mobile app designed for friends to hang out and talk about cool things they find online.” According to The Verge, the deal is valued at $15 million. Both products will now fall within the social giant’s umbrella, with the team forming a new Conversations group in New York City. Confirmed in a post from Miller, Branch and Potluck will “live on outside of Facebook,” with products resembling both of the existing platforms to come.
Filed under: Internet, Facebook
Via: Business Insider, The Verge
Source: Josh Miller (Facebook)
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