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March 28, 2018

Tim Cook Discusses Tech in Education, DACA, Facebook Scandal, and More in MSNBC Interview

by John_A

Apple CEO Tim Cook sat down for an interview with Recode’s Kara Swisher and MSNBC’s Chris Hayes at Lane Tech College Prep today. The same high school hosted Apple’s education-themed event on Tuesday.

The full interview will be part of a TV special titled Revolution: Apple Changing the World that will air Friday, April 6 at 5:00 p.m. Eastern Time on MSNBC. However, reporters in attendance have shared highlights from the discussion on Twitter.


Cook started by sharing his view that “education is the great equalizer of people.” He said “if you look at many of the issues in society today, you can find the root in people who don’t have access to quality education today.”

“We all have to get comfortable with notion that education is lifelong. Jobs will be cannibalized over time and replaced by others.”

While he believes that technology plays a key role in modern education, Cook noted that Apple doesn’t believe technology can replace teachers. “Our products are tools,” he said. “They help people — not replace people.”

“Teachers want to have technology to deliver their lessons. Most all teachers want a level of coding for their classes,” said Cook.

On the subject of Apple’s new entry-level iPad, $299 with education pricing, Cook said that price point becomes “a very reasonable expenditure” since students, teachers, and school districts “don’t have to buy a new iPad every year.”


“I want America to be strong, first and foremost. And one base for that is that everyone needs to learn to code. Coding is a way to express yourself. It’s a language,” said Cook. “It’s not our expectation that everyone becomes a software programmer. But it’s important that people learn the basics,” he added.

“We need to get more people interested in coding. We have to reach out to women and unrepresented minorities that have been too low in coding.”

United States and Jobs

“We know that Apple could only have been created in the United States,” proclaimed Cook. “This company would not have flourished in any other country in the world. This is our country and we want to create as many jobs as we can in the United States. We don’t need any political pressure for that.”

While the iPhone is assembled in Asia, Cook said that many parts are manufactured in the United States, like the display glass from Corning in Kentucky.

On the subject of job retraining, Cook said “we should not all sit around waiting for government to tell us what to do.” He added that “this should be something that government and business are working together on.”

Cook emphasized the importance of lifelong education and job retraining given that robots will replace humans for certain tasks. “There’s an element of what each of us do, which will be automated over time. That’s not bad. But we need to think about training for the jobs for tomorrow, which will be software-based.”

A roundup of Cook’s other comments:

  • “Businesses should be more than just building revenues and profits. They should be building people.”
  • On the subject of Apple’s planned new campus, which appears to be a slight dig at Amazon’s HQ2 search: “We’re not doing a beauty contest thing, that’s not Apple … It sets up a win lose situation and that’s not something I want Apple to be a part of.”
  • “The DACA situation is one that I am personally, as an American, deeply offended by. The DACA situation is not an immigration issue. It’s a moral issue.”
  • “I don’t see this as a partisan issue, this is about America, it’s that simple. I am very disappointed with both parties … I’m personally lobbying Congress on it.”
  • On the subject of regulation: “The best regulation is no regulation is self regulation. I do think that it is time for a set of people to think deeply about what can be done here.” … “Regulation can have unexpected consequences, but I think we’re beyond that,” says Cook, regarding Facebook-Cambridge Analytica data scandal
  • On the subject of privacy: “The truth is, we could make a ton of money if the customer was our product. We’ve elected not to do that.”
  • “We’re not going to traffic in your personal life. I think it is an invasion of privacy. Privacy to us is a human right, it’s a civil liberty and it’s something that is unique to America.”
  • “I think it’s creepy when I look at something and it chases me all the way across the web… I don’t like that.”
  • On the subject of what Cook would do if he was Mark Zuckerberg re: Cambridge Analytica: “What would I do? I wouldn’t be in this situation.” … “We curate. We don’t want porn on our App Store. We don’t want hate speech on our App Store. We don’t want the ability to recruit terrorists on our App Store. We’re looking at every app in detail. Is it doing what it is saying it is doing?”
  • “The only way to protect your data is to encrypt it. …if I were you I wouldn’t do business with a company that isn’t doing that.”
  • On the subject of Apple-FBI dispute following San Bernardino shooting: “You should not be able to compel someone to write something that is bad for civilization.”
  • On the subject of allowing NRATV app on Apple TV: “Public discourse is an important part of democracy. Do I like their tactics and positions? Obviously, no. But their point of view, it’s important for the public to hear that.”
  • On the subject of how to maintain privacy: “I would make sure I understood the privacy policy of every app and every website you frequent … I would go into private browsing mode … Think about blocking cookies … The only way to protect your data, is to encrypt.”
  • On the subject of what Cook would tell his high school self: “I would tell myself, the joy is in the journey. And on finding your purpose: Your purpose is to serve humanity.”

We’ll have more in-depth coverage of Cook’s comments shortly.

Tag: Tim Cook
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