Gucci’s latest fashion is a retro sci-fi mashup
While some designers look to the future of fashion and tech, Gucci is going back to what 1960s and ’70s Hollywood thought the future would be. For its Gucci and Beyond Winter Instagram campaign, the fashion house showed off some colorful, kaleidoscopic fashions on a Star Trek bridge and transporter room, with Forbidden Planet’s robot thrown in for good measure. There’s also a daffy video (below) that captures all the sci-fi tropes, including a shaky, tilting Star Trek camera, a lurking Creature from the Black Lagoon and a giant cat on a rear-projection screen.
Chanel had its own spin on tech recently, with robot fashion models in a faux data center and a smoke-spewing rocket ship at Paris Fashion Week. However, Gucci designer Alessandro Michele was apparently going for both futuristic and vintage, so the wild colors are married with mixed patterns, embroidery and metallic accents. The video and Instagram shots were filmed by fashion photographer and director Glen Luchford on what we imagine were some very weird and expensive sets. If you’ve got the budget (this ain’t ready-to-wear), the styles should be coming soon to a Gucci shop near you.
Source: Gucci (Instagram)