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June 7, 2017

Domino’s will stream ‘Ferris Bueller’ for free on Facebook Live

by John_A

In case you’ve been off the grid, ubiquitous pizza-chain-of-last-resort Domino’s has been running a weird Ferris Bueller’s Day Off ad campaign with Stranger Things actor Joe Keery. The attempt to tie itself with such a beloved film has met with mixed reviews, however, so it’s taking another tack: Offering fans the entire movie for free on Facebook Live, June 11th at 7 PM EDT.

Though the ad campaign features Alan Ruck, the actor who played Cameron Frye, Domino’s wasn’t allowed to mention the name “Ferris Bueller” and, of course, Matthew Broderick didn’t participate. As Uproxx notes, the Bueller-type character (played by Keery) appears to be Frye’s son, so we’re not sure what the hell has happened over the last 30 years.

Offering the film for free, then, seems like the smartest play as far as a tie-in goes. It’s one of the more unusual ways we’ve seen to sell junk food, and Domino’s has already dabbled with drone and bot deliveries, IFTTT smart home apps and even reverse pizza tracking.

The idea, at the end, is to sell pizza. Domino’s will share a code at the beginning of the film that’s worth a 20 percent discount, or more if enough folks tune in. Of course, you could just enjoy the free movie, and take out a real deep-dish from, say, Gino’s in Bueller’s home town of Chicago. We imagine that’s what he’d do — life moves pretty fast, so why waste it on Domino’s?

Via: CNET

Source: Dominos (Facebook)

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