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December 7, 2015

Facebook is shutting down its Creative Labs division

by John_A

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Facebook started Creative Labs to act like a start-up within the company. It was used to push employees to try new things with innovative new mobile software. However, Facebook has been watching how these new apps have been doing and has decided to pull the plug.

Starting today, Slingshot, Rooms, and Riff have been pulled from app stores on iOS and Google Play.

Facebook commented, saying the apps have not been updated in a long time and they decided to pull them.

“Since their launches, we’ve incorporated elements of Slingshot, Riff and Rooms into the Facebook for iOS and Android apps,”

Creative Labs has been around for two years as an experiment. However, most of the apps created out of it mainly copied features from other apps. Slingshot was created by Joey Flynn and Rocky Smith, which grew into 10 people over two years, but the idea was to take photos and send it to friends in hopes that they respond back with a picture message. Basically, what Snapchat already does. Also, Facebook didn’t really promote it too much.

Rooms had potential as it tried to take normal forum post and reimagine them. However, for unknown reasons, to join a forum you had to take a screenshot of a QR code.

Facebook has said it will continue to experiment with new apps, and support current apps like its Paper newsfeed-reading app. Of course, it will still work on features for much larger apps like Instagram’s Hyperlapse video.

Source: CNET

 

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