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September 15, 2015

Verizon and AT&T are opening mini-stores in 250 Best Buys

by John_A

Best Buy

Best Buy announced a pair of independent agreements on Tuesday with both Verizon and AT&T, according to Re/Code. The deal will reportedly see both brands receive dedicated floor space within 250 of the electronics chain’s locations by the end of the year. In many cases, both AT&T and Verizon outlets will be located in the same Best Buy. Each mini-store will range from 90 to 180 square feet and be staffed by Best Buy Associates specifically trained in each brand’s products and services. These agreements follow similar pacts struck with Apple, Samsung and Microsoft (not to mention Best Buy and Macy’s), all of whom are angling to reach consumers without having to invest in independent storefronts of their own. Best Buy has not released financial details regarding the agreements.

[Image Credit: Gene J. Puskar/Associated Press]

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Tags: apple, Associated Press, att, Best Buy, BestBuy, google, Macys, microsoft, mini-store, Recode, Retail, samsung, Samsung Group, verizon

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