Apple Reportedly Planning to Shut Down Beats Music
Apple is planning to discontinue Beats Music, the streaming music service that it acquired as part of an acquisition of Beats Electronics back in May. According to TechCrunch, multiple sources that include “several prominent employees at Apple and Beats” have confirmed that Apple is shutting down the music service.
Many engineers from Beats Music have already been moved off the product and onto other projects at Apple, including iTunes. It’s not clear when exactly Jimmy Iovine and Dr Dre’s music service will be shut down or what Apple will do with streaming, but every source with knowledge of the situation that we talked to agreed Apple plans to sunset the Beats Music brand.
Apple first acquired Beats Music in May, and at the time, announced plans to leave the music service untouched. There were no plans to integrate Beats Music into iTunes, with the company suggesting that it would remain as a standalone service.
Apple shutting down Beats Music is unusual news given the efforts that the company has gone to in order to promote it in recent weeks, adding it to the list of “Apps Made by Apple” and recommending the app to new iOS users.