(adsbygoogle = window.adsbygoogle || ).push();
The smartphone world is rife with design patent disputes, the most famous of which was Apple successfully taking Samsung to task for infringing on its designs. However, there’s a difference between that, and devices that look vaguely alike, something that ZTE‘s marketing head, Lu Qian Hao, has decided to point out. In a post on Weibo, Lu suggests that Google derived the design of the Nexus 6P from the ZTE Grand S, and posted photos of photos which presumably prove the infringement.
Presumably, if there was a genuine patent dispute here, ZTE would be handling it quietly, discreetly and professionally – pointing it out publicly only suggests that they don’t have a patent on their design. We can definitely see where Lu thinks there is some copying going on – the black bar at the top of both devices is glaringly prominent – but that’s just about where the similarities end, and even then they aren’t even that similar. Of course, we now know that the Nexus 6P has the black bar at the top to let wireless signals in and out, though we wonder if the same can be said of the Grand S’ black bar.
The post ZTE alleges that Google ripped off the design of the Nexus 6P from the ZTE Grand S appeared first on AndroidSPIN.
There’s been some differing opinions on whether to love or hate that black camera visor on the back of the Huawei Nexus 6P. Chinese manufacture ZTE seems to be of the crowd that dislikes it, and for what might be a good reason, too. ZTE marketing director Lu Qian Hao took to Chinese social media website Weibo, saying that the Huawei Nexus 6P takes some design hints from the ZTE Athena, otherwise known as the Grand S.
Looking at the two devices (ZTE Grand S pictured below), you can definitely see that Huawei might’ve taken some design hints from the device. And while we don’t support copying someone else’s work, there’s really only so much you can do with a rectangular device to make it unique. After all, just look at the flip phone market. Almost everything is identical in some way.
Then again, ZTE might be right. Huawei has a history of taking design hints from other popular devices in the market, such as the Mate S and the HTC One or iPhone 6S.
Keep in mind that there’s always been a feud between ZTE and Huawei. After all, they’re both heavy competitors as far as smartphones and other fields go. The ZTE Grand S was an impressive phone two years ago, and still isn’t a bad device, but probably isn’t worth a big fight.
What’re your thoughts?
Come comment on this article: ZTE Executive: Huawei’s Nexus 6P is a copycat of the ZTE Grand S
The latest batch of Nexus smartphones are certainly look quite a bit different to last year’s model. But they’re apparently not unique enough for ZTE, which has accused Huawei of copying the design of its Athena handset when it came up with the Nexus 6P.
Taking to the Chinese social network Weibo, ZTE’s marketing director Lu Qian Hao suggests that the Nexus P6 pays a heavy tribute to the ‘elegant’ and ‘stunning’ ZTE Athena, also known as the Grand S. The message was directed at Huawei’s Yu Chengdong.
I don’t think Google translate is working too well though, as there’s also something about Huawei having a sex change operation thrown in there too? Either way, he doesn’t seem to have taken the 6P’s launch too well.
Comparing the two side by side, there is certainly a similarity between the ZTE Athena and the Nexus 6P when you look at the black bar across the back. Then again, the Athena is a design from back in early 2013 and ZTE hasn’t seemed too bothered about reviving the look for any of its recent models. The Nokia 808 PureView also springs to mind.
Huawei and ZTE have a long running rivalry. The two Chinese companies compete not only in the smartphone market but also in the international telecommunication equipment field too. However, this wouldn’t be the first time that Huawei has been accused of “paying tribute” to other smartphone designs with its products, so perhaps ZTE has a point?
What do you think about the resemblance?
While Chinese companies have experienced varying degrees of success in Western markets, very few have managed to make a significant inroad into the lucrative US market. From changing company names to remove the stigma associated with their Chinese parent companies to massive advertising campaigns, these companies have tried – and so far struggled – to change the way they are viewed in the US.
The perception of Chinese brands in the USA still remains a mostly negative one, but on a recent trip to CTIA 2015, I saw some marketing from Huawei that raised the question of why they hadn’t actually made a bigger success of their US efforts.
The perception of Huawei
Staying at the Palazzo, which is rated the best Casino resort on the Strip, the keys to my suite were branded with Huawei’s logo. The Palazzo is connected to the Venetian and in this hotel, the keys were also sponsored by Huawei as were the keys to the third tower. I’m not sure about other hotels but across these three towers, there were approximately 8,000 rooms and every one had Huawei branding on the key.
This is certainly a bold move from the Chinese OEM, but a drop in the ocean considering the size of the USA. Yet, the people I spoke to, who were staying at the hotel, had no idea who Huawei were, even though they had seen the name on the room key.
Furthermore, they all said they had little interest in finding out who they were and (not only in the US) they didn’t know how to pronounce the company name. The latter is not the first time this has been said about Huawei, but I’m still quite surprised that people hadn’t heard of the company.
Made in China = No, No.
Looking at other Chinese vendors and very few have made actual efforts to break into the US market. There’s no doubt a few reasons for this:
A stigma that’s often attached to Chinese companies is that any smartphone from a Chinese OEM lets the Chinese government spy on your data. Whether this is true or not, any Chinese OEM hoping to do business in the USA has a handicap before they’ve even begun.
Fear of the unknown
If you’ve got the choice of buying the latest smartphone from Apple and Samsung or picking up a smartphone from a company you’ve never heard of, you’ll probably go for the former. At the end of the day, a lot of people are fearful of the unknown and if you’ve never heard of a company, you’re highly unlikely to spend money to buy its phone on a contract or outright.
There’s a common perception that spending more on an item means it must be more premium and this is where Chinese companies’ existing strategy seems to be affecting them the most. Whereas Samsung, Apple and LG are able to charge in excess of $700 for a smartphone, companies from China mostly design phones to have a much cheaper final retail price.
The problem is that when you’ve got a company you’ve hardly heard of offering you a phone that may have equally impressive specs with a cheaper price tag, you’ll think it’s too good to be true. As such, devices like the Honor 7 and Xiaomi Redmi Note 2, which are fantastic value for money, are lost in a market like the USA.
The biggest reason people are likely to ignore a Chinese smartphone and opt for a more mainstream OEM comes down to one key factor: carrier backing.
While the US is moving towards a market where companies can sell directly to consumers, carriers still play a large part in the buying process, whether it’s by selling the phones or displaying the phones for would-be customers to try out in person. A simple fact is: Chinese companies just don’t have carrier support.
A potential reason for this could be the aforementioned security concerns but the other reason could be because stocking a brand requires a significant investment and carriers are not willing to take that risk, compared to smartphones from most established players. Either way, the ability to sell a phone is greatly diminished when you don’t have backing from carriers.
Let’s take Chinese phones on the websites of the four major carriers as an example:
- AT&T: Only ZTE listed as a manufacturer. No postpaid phones available. ZTE Maven listed as prepaid GoPhone option for $59.99
- Verizon: No phones from a Chinese OEM listed.
- T-Mobile: Only ZTE listed as a manufacturer. Only the ZTE Obsidian (full price $99.99) is listed with either postpaid or prepaid options.
- Sprint: No phones from a Chinese OEM listed.
That paints the carrier picture, right? Considering there’s plenty of flagship devices coming out of China, it’s quite clear that if a carrier doesn’t back your devices, your US launch is stuffed.
What happens when you do inquire about a phone from a Chinese OEM though? This quick web chat with AT&T about Huawei phones should explain all:
What can Chinese companies do?
What do you do if you’re a Chinese company who wants to break into the US market? So far, there’s been very little success for companies who’ve attempted to, but in Huawei and ZTE, we’re seeing two approaches that may eventually lead to some fruition:
Change to a Western name
ZTE Axon in Video:
.rvs_wrapper.align_center.cbc-latest-videos ul li
.rvs_wrapper.cbc-latest-videos:not(.align_none) ul li:nth-child(2n+1)
font-weight: 600 !important;
margin: 0 !important;
font-size: 24px !important;
font-family: ‘Roboto Condensed’;
.rvs_wrapper.align_left.cbc-latest-videos ul li,
.rvs_wrapper.align_none.cbc-latest-videos ul li
padding: 0 15px 0 0;
.rvs_wrapper.align_right.cbc-latest-videos ul li
padding: 0 0 0 15px;
.rvs_wrapper.align_center.cbc-latest-videos ul li
padding: 0 7px;
.rvs_wrapper.cbc-latest-videos ul li > a
.rvs_wrapper.cbc-latest-videos ul li > a .yt-thumbnail
@media only screen and (min-width : 480px)
body #page .rvs_wrapper.cbc-latest-videos ul
width: 100% !important;
@media only screen and (max-width : 480px)
body #page .rvs_wrapper.cbc-latest-videos
float: none !important;
body #page .rvs_wrapper.cbc-latest-videos ul
body .rvs_wrapper.cbc-latest-videos ul li
float: left !important;
clear: none !important;
ZTE are the company attempting to break into the US with a different name, that’s easier to pronounce and doesn’t have stigma attached. The company delivered its first Axon phone to the market in July this year and with a name that sounds like it might be American, it certainly stands a better chance that the company’s other devices.
The stigma attached to Chinese companies is so severe that ZTE has sought to distance Axon from the parent company in a bid to give it a fair fight. The Axon phone still doesn’t have carrier support but it has been featured quite heavily in the media and looks to have better traction than other ZTE smartphones.
Marketing efforts to improve perception and raise awareness
The other effort some companies can take is the route of Huawei in sponsoring hotels, shows and other campaigns and events where the potential return is high enough to justify the significant investment required.
It’s unlikely that Huawei’s move to sponsor some room keys in Las Vegas will lead to high dividends but it’s an attempt to raise awareness of the company. From both, a commercial and a marketing perspective, any additional awareness may result in additional customers that would otherwise have shopped elsewhere.
The Huawei Nexus
Of course, the ‘easiest’ way to gain traction in the US is to use a big-name company as a partner and at least according to current rumours – which should be confirmed next week – Huawei is doing just that.
A rumour that’s widely now accepted as fact after so many leaks, is that Google has partnered with Huawei to make the flagship of its two upcoming Nexus smartphones; the Nexus 5X made by LG and Huawei’s Nexus 6P.
Partnering with Google means that any concern about the security stigma is mostly diminished; Google has the cachet that brings credibility to, not only the Huawei Nexus, but all Huawei phones in general. I wouldn’t be surprised to see Huawei attempt a large inroad into the US market next year after the Nexus 6P has been on the market for a few months.
Should they ignore the US?
Of course, there’s another route we’ve not considered at all and it certainly has its own merits: ignore the US completely. Chinese ‘startup’ companies such as Xiaomi and OnePlus are doing exactly this – although the latter does sell directly to customers based in the US – and especially in the case of Xiaomi, it’s proving rather successful.
Xiaomi was only formed in April 2010 but has revenues exceeding $12 billion US and is the world’s 4th largest smartphone maker. It has begun expanding into other countries – such as India, Singapore and Malaysia – but with the entire Western market to capture, there’s a lot of potential for Xiaomi to grow further and possible even secure the top spot in the market.
What do you think?
There’s no denying that the US market is one of the most fiercely-contested, but also one of the most lucrative, and the damning lack of carrier backing looks to be one of the biggest reasons Chinese companies haven’t had more success in the market.
There’s clearly several other reasons behind the lack of success but also plenty of ways that companies are trying to crack the market. While some – such as Huawei, ZTE, and Alcatel – had/have some degree of success in the prepaid and feature phone eras, they’ve been left behind as more and more smartphones are launched into the market.
Can a Chinese company be a success in the US? What do you think of their phones and have you seen any advertising or marketing by Chinese OEMs in the US? If so, where and what did you see? Let us know your views in the comments below!
Earlier today, ZTE announced on its website that its latest budget-friendly smartphone, the ZMAX 2, will be up for grabs exclusively from AT&T in the United States starting Friday, September 25. The handset will be available in both Black and White coloways, and will carry a price tag of $149.99.
In terms of specifications, the ZMAX 2 feature a 5.5-inch Full HD display, a 1.2GHz quad-core Snapdragon processor, 2GB of RAM, 16GB of internal storage (expandable up to 64GB), an 8-megapixel rear-facing camera, a 2-megapixel front-facing shooter and a 3,000mAh removable Li-Ion battery.
The handset will run the latest build of Android 5.1 Lollipop skinned with a streamlined version of ZTE’s custom user interface. If, for whatever reason, you aren’t a fan of the UX, you could always install one of the many launchers available on the Play Store.
For more information on the ZMAX 2’s release in the United States, hit the source link below.
Come comment on this article: AT&T will launch the ZTE ZMAX 2 on Friday, September 25
The 4th largest smartphone supplier in the USA, ZTE, revealed that the ZMAX 2 entry ranger is now available from
AT&T, and will be part of their GoPhone line.
With a 5.5-inch HD display, large battery and decent processor, the ZMAX 2 a worthy successor to the original ZMAX, and is up for $149.99, sans contract obligations. The phone also features Android 5.1, 2GB RAM and a 8MP shooter coupled with a quad-core 1.2 GHz Snapdragon 400
“The original ZTE ZMAX set the stage for the phablet market as it was the first large screen Android device with high-end features at an affordable price. With the ZMAX 2, we will continue deliver the best low-cost Android phones in the U.S. that people actually enjoy using. Together with AT&T, advanced phone technology and design is now affordable for more U.S. consumers.“
It can be purchased from either a selected AT&T outlet or from att.com, and with a good selling price we could expect them to fly off the shelves.
The post ZTE ZMAX 2 arrives at AT&T with an affordable price appeared first on AndroidGuys.
Looking for a phone with a large screen? There’s plenty of options out there, but ZTE has proven to be one of the best manufacturers when it comes to offering both great value and hefty display sizes. Their ZMAX was a total hit at under $250, and now the manufacturer aims to take on the USA market with the new ZTE ZMAX 2.
Looking at the handset’s exterior we can find a design that is similar to the previous iteration, but does include some very nice aesthetic improvements. The phone seems sleeker and has a more minimalist design in he front. The back has also been blessed with a texture cover that looks to offer a much better grip.
border: 2px solid #cfcfcf;
/* see gallery_shortcode() in wp-includes/media.php */
What really makes this phone special, though? For starters, it is priced even lower at $149.99! This is a something very few competitors will be able to beat. It’s not a bad phone, either. The ZMAX 2 packs a 5.5-inch 720p display, Android 5.1, 2 GB of RAM, 16 GB of ROM (expandable via microSD), an 8 MP rear camera, a 2 MP front-facing shooter and a 3000 mAh battery.
The tricky part is that the processor is not specified, but its predecessor carried a Snapdragon 400 SoC. This means we are likely to see a similar chip in this phone, but the price did go down so we can’t say for sure just yet. What we definitely can tell you is that the ZTE ZMAX 2 is to launch on AT&T (GoPhone) and TracFone this Friday, September 25th. Once again, for $149.99.
Is anyone buying?
(adsbygoogle = window.adsbygoogle || ).push();
By now, having a camera on your smartphone is all but a certainty, which makes it all the more unusual that a ZTE smartphone without a camera has just passed through TENAA for certification – the Chinese version of the FCC. It’s kind of disconcerting look at the rear of device, but the completely smooth brushed metal back does make for a very attractive aesthetic.
We’d be interested to know what kind of market this device would be popular in, but given the low-end specs, the omission of a camera module is likely to make the device even more dirt cheap. According to the TENAA listing, the device has a 1.5GHz processor, 1GB RAM, 5-inch 720p display and weighs a measly 117 grams – for reference, another budget smartphone, the Motorola Moto G, weighs around 140 grams.
We’ll have to see whether this device ever makes it West-ward, and while it might not be a big seller, if the price is right, a smartphone without a camera would make a very interesting proposition for those who have no use for a camera.
What do you think about this ZTE smartphone without a camera? Let us know your thoughts in the comments below.
The post ZTE smartphone without a camera passes through TENAA appeared first on AndroidSPIN.
ZTE is having a good year so far especially in the states. Recently, an unknown ZTE handset got its certification from TENAA. Oddly enough, the handset appears to have no rear-facing camera.
All smartphones these days have cameras, but this new ZTE handset changes that. The handset has model number S3003. It features a slim all-metal design with a 5-inch 720p display and a quad-core 1.5GHz CPU backed with 1GB of RAM. The handset includes 8GB of on-board storage space and weighs in at only 117g. We aren’t expecting the device to hit the states due to its TD-LTE connectivity.
Hopefully we’ll find out more about the camera-less handset in the coming weeks.
Come comment on this article: Unknown ZTE handset with no camera passes through TENAA
The YotaPhone 2 introduced one of the most unique designs of any Android device ever to hit the market. Its interesting rear display concept improved battery life and made reading easier on the eyes. According to a recent report, the company is planning a partnership with ZTE in order to create the YotaPhone 3.
The YotaPhone 3 will likely bring a unique design to the table just like its predecessor. Unfortunately, everyone living in North America had a hard time getting access to Yota’s previous handset due to a supply shortage. Let’s hope the company will change that with its YotaPhone 3 handset.
The YotaPhone 3 will likely launch in Q1 of 2016. Yota plans to produce more than 100,000 handsets this time around to ensure everyone who wants one, gets one. The agreement with Chinese manufacturer ZTE will hopefully help that. In addition, ZTE plans to give Yota some help when it comes to software and development. With market-share growing in the states, ZTE has a chance to strike big with this one. The handset will likely run Android, however rumors suggest the company might switch to Sailfish instead. We’ll keep you updated.
Come comment on this article: Yota and ZTE will partner to launch the YotaPhone 3