Busbud, an online service that helps users book bus tickets, decided to perform some data analysis on Instagram in an effort to help users find the most popular places that generate Instagram photos. By doing this, they hope it might give travelers and tourists some ideas for places to visit when they decide to get out of town.
Busbud looked at data for both the U.S. and Canada to develop lists of the top locations for each U.S. state and Canadian province as well as by type of location. On the latter measure, Busbud found that when people hit the great outdoors in the U.S. via parks, they are apt to post a picture to Instagram to share the fun they are having. Following parks was an unexpected type of destination – wineries & vineyards. Meanwhile, in Canada users are more apt to post pics of points of interest or landmarks followed by historic sites.
In addition to looking at Instagram posts that included location information, Busbud also relied on hashtags to help identify activities and locations. For example, using tags like #beach, #beachlife or #beachday can help fellow Instagram users find great places to visit.
If you check out Busbud’s maps of the top places by state or province, how many can you claim to have visited and did you Instagram any of them?
Come comment on this article: Busbud dives into Instagram data to find most popular spots
Certain locations are obviously Instagram photo magnets, like the Golden Gate Bridge or Times Square. Have you wondered which locations are actually the most popular, though? Busbud has done some legwork to find out. The tourism site recently published an interactive map that shows the most popular locations on Instagram in each US state and Canadian province… and they’re not necessarily the ones you’re expecting. It makes sense that Disneyland would be a hotspot for Californians, for example, but you might not know that Dollywood gets the most attention in Tennessee — sorry, Elvis.
The data also reveals which location types lure the most shutterbugs. It won’t shock you to hear that parks top the list in the US, but you probably didn’t expect wineries and vineyards to be close behind. Also, North Americans don’t share the same tastes — Canadians are fonder of landmarks and historic sites. Yes, this info is a not-so-subtle plug for Busbud’s ticket-finding service, but it might prove helpful if you’re wondering what to visit when you’re in unfamiliar territory.
There’s a reason why the #freethenipple campaign blew up on Instagram: the photo-sharing website is typically quick to pull down posts showing women’s nipples, even if there’s nothing pornographic about the photos. Why? Well, according to Business Insider, the app’s cofounder puts the blame on Apple. Instagram CEO Kevyn Systrom explained his Facebook-owned company’s side during a talk in London, claiming that its guidelines can’t be changed due to Apple’s age rating. Since IG wants to retain its current 12+ rating in order to have a wider audience — only rated 17+ apps are allowed to feature explicit content — it has to continue taking down posts that showcase nudity.
It’s worth noting, however, that photos showing men’s nipples don’t get deleted, and a quick search on the app using the right keywords will surface truly pornographic posts. Mic also pointed out that Twitter’s full of porn accounts and posts despite its 4+-year-old rating, but Apple hasn’t kicked it off the App Store yet. A number of celebrities helped the #freethenipple campaign take off on Instagram, some even posting topless photos of themselves. They include comedian/host Chelsea Handler, pop star Miley Cyrus and models Chrissy Teigen and Naomi Campbell, whose magazine photo with fully visible nipples stayed up for 20 hours before the app pulled it down.
[Image credit: PhotoObjects.net/Getty]
Whether it’s a technology giant like Google or a small startup, nowadays everyone wants a piece of the VR pie. Shot, for instance, was created by a group of friends from Spain who wanted to bring a social aspect to virtual reality. Through a Kickstarter campaign launching today, Shot promises to make it easy for people to create VR content on an iPhone — which can then be shared with friends via an app. In order to do so, the firm designed a camera adapter for the iPhone 6 and 6 Plus, one that will allow users to capture 235-degree videos and 360-degree pictures. Shot says it’s able to accomplish this effect by having two fisheye lenses in its adapter, giving it the ultra-wide field of view necessary for VR.Slideshow-315066
Hardware-wise, think of it as similar to the Olloclip lens add-ons. But once people actually start taking pictures and videos, Shot is looking to have a platform for them to share these on. Simply put, it aims to be the Instagram of VR. Shot’s mobile application will let users not only shoot what’s around them, but also share those recordings with friends as well as browse, watch and like what others are making. Basically, you build out your own profile and network, like you’re already doing on Facebook’s popular image-sharing app. Of course, since this is supposed to be snackable VR, whatever you make with Shot’s adapter will be viewable on Google’s Cardboard headset, too.
The Kickstarter is going to include a lens kit (iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus) and Cardboard for $56, with the goal being to crowdsource $100,000. If funded, Shot says both the accessory and app should be available in April of 2016. That’s still a long way from now, but in the meantime, you can get a quick glimpse of the project in the video below.
Source: Kickstarter (Shot)
Instagram today took to a blog post to unveil that it has 400 million users strong. The company says the last 100 million to join come primarily by way of Europe and Asia, but that’s not the most impressive aspect.
75% of Instagram’s users come from outside of the United States, with Brazil, Japan, and Indonesia being the countries to add the most users as of late. It’s certainly hard to believe that Instagram launched five years ago, and in that time, it’s gone through quite a few crazy transitions, such as being bought by Facebook for $1 billion.
One thing’s for certain: Instagram is becoming a new medium for sharing news across the globe, especially as Instagram’s community grows larger. If you haven’t tried Instagram before, it’s a free download–just hit the download link below.
Come comment on this article: Instagram hits 400 million users strong
If you thought that Instagram couldn’t keep the momentum up after it hit 300 million users late last year… well, you’re in for a surprise. The photo-focused social network reports that it just reached 400 million users, or a full 100 million more than it had 9 months ago. Given that it also took roughly 9 months to get the 100 million before that, this suggests that there are still plenty of shutterbugs willing to sign up despite all the ads. It’s not certain how many of these are truly active users, but more than 75 percent of them come from outside the US. The question isn’t so much whether or not Instagram is popular, then, but when it’ll run out of budding photographers.
[Image credit: AP Photo/Danny Moloshok]
Source: Instagram Blog
Instagram has been going through a ton of major changes as of late, some positive, some negative. Most recently, the popular photo sharing application gained support for landscape and portrait photo sharing, which was a stark departure from Instagram’s square-only mindset ever since the service launched. Before this update, though, the Instagram team brought 1080 x 1080 photo sharing to the app, making everyone’s feeds look much more crisp and clear.
Today Instagram is getting yet another major update, this time pertaining to advertising. Ads in the app are now available in more than 30 countries – including Italy, Spain, Mexico, India and South Korea – and will launch in markets around the world on Wednesday, September 30th. Video ads have already been available in the app for some time, but with a limit of only 15 seconds. Now advertisements can be up to 30 seconds in length, allowing more businesses to deliver more content to users in a single ad.
There’s also a new premium product for advertisers called Marquee, which Instagram says will help “drive mass awareness and expanded reach in a short time-frame.” This feature will be mostly geared towards movie premieres and new product launches.
These new changes should be rolling out to both Android and iOS applications as we speak.
Get ready for a few more advertisements in your Instagram feeds. According to an announcement on the official Instagram blog, businesses will soon be able to run campaigns on the social networking service.
Taking advantage of the technology behind Facebook’s ad infrastructure, the Instagram ads will let advertisers target messages and hit the right people, regardless of topic. There will be new ad formats rolling out however it is unclear just what that really means.
Instagram says they’ve been working with various ad partners this summer and have the results thus far seem quite positive. Whether it’s higher engagement, acquiring new customers, or pushing app installs, the new ads have worked well for Kabam, The North Face, Made.com, and Gilt Groupe.
Instagram is also announcing a number of other tools and capabilities:
- Landscape photo and video to unlock new creative opportunities and give ads a more cinematic feel
- Video ads of up to 30 seconds in length, so brands can engage in richer storytelling
- Marquee, a new premium product that helps drive mass awareness and expanded reach in a short time-frame—perfect for events like movie premieres and new product launches
- Delivery and optimization tools to manage and drive the best performance of campaigns across Facebook and Instagram
How do you feel about seeing occasional advertisements inside your timelines and social network feeds? Do you stop to watch or check them out or have you learned to tune them out?
Advertising pays the bills for many tech companies, and to that end, Instagram has announced some changes in its advertising platform that means users will soon see 30-second video adverts in their feed.
By leveraging Facebook’s infrastructure, Instagram has made it easier for advertisers (large and small) to reach their target audience. Advertisers will be able to roll out ads up to 30 seconds in length so that they can ‘engage in richer storytelling‘, while users are still limited to 15 second segments. Ads are now available in more than 30 countries – including Italy, Spain, Mexico, India and South Korea.
Advertisers will also be able to embed actionable buttons in the adverts, enabling users to install apps or visit a website from the ad.Instagram is also rolling Marquee – a premium product that helps drive mass awareness and expanded reach in a short time-frame – perfect for events like movie premieres and new product launches.
If you are an Instagram user, what do you think of the upcoming 30 second video ads? Let us know in the comments below.
Come comment on this article: Instagram announces global launch of 30-second video ads