Not much is known about Huawei’s next Ascend P smartphone, other than a small selection of rumors, but Huawei has already set a date for its launch. The Ascend P8 will be unveiled on April 15th at an event taking place in London, according to Huawei’s director of communications, Jerry Huang.
Rather than unveiling its latest flagship smartphone at the upcoming Mobile World Congress, Huawei will again be hosting its own launch event in Europe. However, the company is said to have three wearable products planned for its event at MWC this year as well.
Previously, Huawei launched the P6 in London, followed by the P7 in Paris. The European market is becoming increasingly important for Huawei, as it attempts to shake-off lingering perceptions that it is just another Chinese brand. The company is looking to build a strong brand presence in Europe this year, particularly in the UK.
“We chose Europe because Europe is the market where we have very good sales of high-end smartphones.” - Jie Jinjin, Huawei’s vice president of handsets
Jinjin did not give away any specific details about the Ascend P8, but did hint at what the company has been focusing on for its next flagship. Another sleek, industrial design is apparently an important feature, but Huawei won’t be slimming its handset down further if it comes at the cost of other important attributes, such as battery life. Huawei has also apparently been working with partners to bring some of the industry’s best camera technology to its new smartphones.
We may still be a few months away from the Ascend P8’s launch, but do you have any specific wishes for Huawei’s next flagship smartphone?
Research firms have been busy collecting data regarding smartphone shipments throughout 2014 and are finally ready to publish their findings. Although figures for Samsung vary by a tiny margin of error from firm to firm, the consensus is clear: 2014 was a tough year for Samsung, while Apple saw a surge in Q4 smartphone shipments.
Beginning with Apple, the company saw iPhone shipments soar to 74.5 million units in Q4 2014, a growth rate of 46.1 percent compared with Q4 2013, and saw a 25.6 percent increase throughout the year. The arrival of the iPhone 6 Plus as a competitor to larger Android phones is speculated as one possible reason for this uncharacteristic surge. It will be interesting to see is whether Apple can actually sustain this momentum this time around, or whether shipments will fall back towards Apple’s usual cycle.
Samsung, on the other hand, has been a little vaguer about its figures. The company stated that it has shipped around 95 million handsets in total last quarter and that smartphone sales accounted for a “high 70 percent” of that amount. Counterpoint Research has estimated Samsung’s smartphones shipments at 73.8 million, a smidgen behind Apple, while Strategy Analytics places the two companies neck and neck at 74.5 million each. Either way, there’s only a 1 percent margin of error between the figures, and both suggest that Samsung saw a slump in shipments last year.
On the positive side, the decline in Samsung’s smartphone shipments appears to be slowing. Volumes were down 14.9 percent between Q4 ’13 and Q4 ’14, but only 0.5 percent lower when comparing yearly totals.http://embed.chartblocks.com/1.0/?c=54ca26c2c9a61db46852f48e&t=e4b683fac02021bIt is probably worth mentioning that shipments aren’t quite the same thing as actual sales, especially given the usual surge in stock levels around the holiday season.
Other Android manufacturers fared much better in the fourth quarter, with both Counterpoint Research and Strategy Analytics awarding third place to Lenovo and Motorola, following the finalization of the merger. The new company secured 25.9 million shipments in Q4 2014, a gain of 43.9 percent year on year and 54.3 throughout 2014 over Lenovo alone. Huawei came in fourth with a similarly impressive 24.2 million smartphones shipped last quarter and a 47.6 percent growth rate throughout the year.http://embed.chartblocks.com/1.0/?c=54ca2962c9a61d386952f48e&t=5832926b5ab3070Xiaomi turns out to be the real success story last year though, despite landing in fifth place with 17.1 million Q4 shipments. Xiaomi’s shipments grew by an astonishing 167.2 percent over Q4 2013 and surged by a huge 227.3 percent throughout 2014, according to Counterpoint Research.
In terms of an overall market share, Samsung remains firmly out in front with 24.4 percent, followed by Apple on 14.8 percent, Lenovo and Motorola on 7.2 percent, Huawei with 5.8 percent and Xiaomi grabbing 4.7 percent of the global market.
Without a closer look at the regional figures, its difficult to say exactly what has contributed to Samsung’s slowdown and Apple’s surge. New product competition in the West and a growing Chinese presence in emerging markets are both likely to have contributed to varying extents. We’ll have to see if this is just a one off quarter or the start of a new trend.
2015 is going to be an important year for Samsung, the company clearly needs a new approach to mobile. This year will also no doubt present plenty of new opportunities for the fastest growing brands to further close the gap on the big two.
A new season is approaching and that means new devices are to come. From Huawei, it seems as if a new device from the Mate line is coming. On Twitter, leaksfly posted two images of what is allegedly the Mate 7 Compact. It looks much like the original Mate 7 — simplistic design with on-screen buttons and camera/flash rear setup. The rear also includes the same fingerprint scanner below the camera. The original Mate 7 had a 6-inch display, so the Mate 7 Compact could have a display measuring 5.5 or 6-inches.
Hit the break for an image of the rear.
Come comment on this article: Alleged Huawei Mate 7 Compact images leak
Huawei has just released some quite promising figures regarding its performance throughout 2014. The company has seen revenues soar by an additional 30 percent between 2014 and 2013, with sales now worth USD$ 12.2 billion, the first time that Huawei has crossed the 10 billion mark.
This growth is mainly being attributed to the company’s smartphone range, which has seen a year on year shipment increase of 45 percent. Overall, Huawei’s total device shipments grew by 7.8 percent, reaching a total of 138 million in 2014, 75 million of which were smartphones.
Looking more specifically at Huawei’s smartphone line-up, the company is boasting strong growth in its mid- to high-end tier of products, shipments of which rose by 18 percent YoY. The company sold 4 million Ascend P7 flagships in the six months following its launch and 2 million Ascend Mate 7’s since its September release.
As a result, Huawei is keen to focus on this product tier going forward, leaving its spin-off Honor brand to contests the lower priced end of the market. Speaking of which, Honor shipments reached 20 million units in more than 60 countries in 2014.
The renewed premium tier focus could help perpetuate Huawei has a high-end brand of choice in its key market segments, such as Colombia, Venezuela and Pakistan, creating a strong brand for the long term as these growing markets mature. A recent survey in 32 countries showed that 65% recognized the Huawei brand in 2014, up from 52% in the previous year.
“Looking ahead, Huawei Consumer BG aims to sustain the growth momentum created in 2014 and further consolidate Huawei’s leading position in the mid- to high- end smartphone market with a 2015 shipment target of 100 million units” - Richard Yu, CEO of Huawei
Much like some other competitively priced smartphone vendors, e-commerce has become an increasingly important factor in Huawei’s business model, especially when it comes to reaching new consumers. Revenue from open-channels accounted for 41 percent of Huawei’s 2014 income.
However, Huawei is becoming increasingly sceptical about the viability of low-margin smartphone manufacturing, particularly in the low-end market. Mr Yu even speculated that a larger number of low-cost Chinese vendors may be squeezed out of the market in three to five years because they simply aren’t profitable enough. Another reason why the company is likely keen to focus on its higher-end products.
“If we sold more low-end phones, we could even double our shipments…but in the low-end market there is no margin,”
“There are too many brands in this industry,” - Richard Yu, CEO of Huawei
With a target of 25 percent further smartphone growth this year, Huawei is going to face tough competition from other growing Chinese vendors, the most notable of which is probably Xiaomi.
Were you impressed or underwhelmed by Huawei’s 2014 line-up? What would you like to see from the company in 2015?
Focus on High-end Premium Smartphone Strategy Results in 30% Y-O-Y Sales Revenue Growth to USD 12.2 Billion
27 January, 2015
[Shenzhen], 27 January, 2015: Huawei Consumer Business Group (BG) today announced its 2014 financial performance. Total sales revenue increased 30% year-on-year to USD 12.2 billion, crossing the 10 billion mark for the first time. Shipment grew by 7.8% to a total of 138 million devices in 2014, including 75 million smartphones, representing a year-on-year increase of 45%.
“Our strategy of focusing on premium mid- to high- end products has borne fruit, with 2014 resulting in significant achievements in a number of areas including product R&D, brand awareness, channel development and growth in market share which further consolidated our number three position in the global smartphone market. The global influence of our brand has continued to grow, and Huawei has become the first mainland Chinese company to successfully enter Interbrand’s Top 100 Global Brands of 2014 list,” said Mr. Richard Yu, CEO of Huawei Consumer BG.
Success of Focusing on Premium Mid- to High- End Products
One of the most notable achievements of 2014 is the shipment contribution of mid- to high- end smartphones which rose to 18%. Huawei P7, one of Huawei Consumer BG’s premium flagship products, achieved global shipment of four million units only six months after it was launched in Paris in May while Huawei Mate7 has been overwhelmingly well-received among business executives in all markets and shipped over two million units only three months since its launch in September last year.
Rapid Expansion of Open Channels
Also of note is a significant growth in revenue contribution from open channels (including E-commerce), which accounted for 41% of the total revenue. As of the end of 2014, Huawei Consumer BG has established 630 Huawei branded shops, these factors have contributed to the enhancement of the online and offline retail shopping experience for consumers.
Growing Brand Awareness Globally
The growing popularity of our mid- to high- end smartphones among consumers has been enhanced by internet marketing initiatives, enabling Huawei’s brand awareness to continue its expansion around the globe.
A recent consumer survey report from IPSOS, which covered 32 countries, found that Huawei’s brand awareness rose from 52% in 2013 to 65% in 2014, meaning that the Huawei brand is recognized by nearly two thirds of the respondents in those countries. According to IPSOS, Huawei’s Net Promoter Score (consumers who had recommended Huawei handsets to others) reached 43%, placing it among the top three brands in the report. Huawei is also among the top three brands in terms of Brand Momentum which reflect Huawei’s success in improving its brand experience for consumers and further strengthen the brand’s competitive edge on the global stage.
Dual-Huawei And Honor Brand Strategy Creates Synergy
The Honor brand unveiled by Huawei last year also delivered solid performance in 2014. Shipment of Honor devices reached 20 million units, with Honor 3C series shipping more than eight million units, Honor 3X series over four million units and Honor 6 over three million units. By the end of 2014, the Honor brand had established a presence in more than 60 countries and regions around the world.
Huawei Consumer BG has been focusing on mid- to high- end premium devices since 2012. From Huawei P1 to P7 in the P series, from Huawei Mate to Mate7 in the Mate7 series, from Honor 6 to Honor 6 Plus, all of the flagship devices of Huawei Consumer BG aim to differentiate themselves with the extraordinary user experience brought to consumers by Huawei’s core competency. P series redefines smartphone design and offers superb cameras; Mate series stands out by its large screen and strong battery life; Honor products provide consumers outstanding connectivity, quality and strong battery life.
Mr. Shao Yang, the Vice-President of Marketing, Huawei Consumer BG said, “The dual-Huawei and Honor brand strategy has proven to be highly successful, creating synergies which have resulted in raising brand awareness and market share of the Huawei Consumer BG as a whole. The Huawei brand has consolidated its leading position in mid- to high- end smartphone market while the Honor brand has established itself as a bold and popular brand among digital native consumers.”
Sustaining the Momentum in 2015
2015 will be a year of strategic deployment for Huawei Consumer BG, in which Huawei Consumer BG will leverage the opportunities in Internet, the Internet of Things and car networking to achieve breakthroughs in various business areas including products, brand, marketing, channel, retail and e-commerce. Huawei Consumer BG will focus on flagship products brand marketing to establish Huawei’s brand image as a symbol of innovation and high-quality products through its high-end products. The Honor brand will focus on internet business and to replicate its successful online business model to overseas markets.
Mr. Richard Yu, CEO of Huawei Consumer BG, concluded, “Looking ahead, Huawei Consumer BG aims to sustain the growth momentum created in 2014 and further consolidate Huawei’s leading position in the mid- to high- end smartphone market with a 2015 shipment target of 100 million units. With Huawei’s strong technical capability, Huawei Consumer BG will continue to create extraordinary brand experiences to consumers all over the world and realizing dreams for people everywhere.”
Huawei may be bringing a smaller version of its Ascend Mate 7 to MWC this year, if rumors about the mini phone are true. While the Ascend Mate 7 features a massive 6-inch screen, the Compact may shrink down just a 5.5-inch display. It’s tough to call that a compact device, but it’s still technically smaller than the larger variant.
The rumors don’t suggest anything else about the device, such as the processor or screen resolution, but it’s possible it’ll carry similar hardware as the normal Ascend Mate 7. MWC 2015 isn’t too far off, so hopefully we won’t have to wait too long to find out.
via: GSM Arena
Come comment on this article: Huawei may announce the Ascend Mate 7 Compact at MWC 2015
HTC isn’t the only Android manufacturer kicking off MWC with a March 1st press event, as Huawei has now sent out the invites for its own shin-dig, which the company promises will bring “surprises that will empower you to set your dreams free”. While it isn’t so clear what Huawei actually means by that, the rumor mill suggests will see a followup to the MediaPad X1 tablet, and there has also been whispers about the Huawei P8 — which could reportedly drop the Ascend branding from its name.
As for what both devices bring to the table? The MediaPad X2 will supposedly have a 1080p display, a Huawei Kirin processor and 3GB RAM. Not many other specifics are known. The details for the P8 are equally vague, with reports suggesting it will have a 5.2-inch slightly curved display and Kirin 930 processor.
It is true that Huawei isn’t nearly as much of a superstar as HTC, at least when it comes to brand recognition, particularly in the western markets. Still, Huawei remains one of the biggest players in the mobile world and we look forward to seeing what they introduce during MWC in March. Regardless of what happens, know that the AA team will be on the ground covering the event live and bringing you all the latest and greatest announcements.
The next handset from Huawei will presumably be the successor to the Ascend P7. This time around, however, the naming will be slightly different. The company is apparently dropping the word “Ascend” when naming future phones. This means that the next handset will simply be known as the Huawei P8.
The alleged specifications for the P8 are impressive. The 5.2 display is met with 1920×1080 resolution. A fingerprint scanner has a spot beneath the display on the front panel. Inside, Huawei will use its very own octa-core Kirin 930 processor along with 3GB of RAM. Storage is ample, even without a microSD card slot, at 32GB.
At MWC 2015, we expect the Huawei P8 to be introduced for the first time.
Come comment on this article: Huawei said to be dropping “Ascend” from future phones
Huawei, a big smartphone manufacturer from China plans to enter the U.S. market with contract- free phones.
According to The Wall Street Journal, we will be getting a new phone line from Huawei, entering the smartphone market in the United States sometime this year. Huawei is one of the world’s largest smartphone makers, as it sold 75 million devices last year, but not many were sold in the US.
Huawei will introduce us to their Honor phone line which originally was released in China in 2011. Their latest Honor 6 phone can be purchased on Amazon.com, but it comes via third party sellers at a reasonable price of $359USD. For the reasonable price you get an 8-core processor, 3GB of RAM, 5 inch 1080p LCD display, and a 13 megapixel camera. The Honor line is expected to be sold unlocked for contract-free use.
Huawei is not planning to take on the likes of Samsung and Apple directly, as their marketing budget is no where near those two powerhouses, so they will be relying on digital advertising versus traditional media like television. Companies like HTC and LG who are barely, if at all profitable, probably aren’t too happy about another manufacturer to compete with, but as a customer nothing drives technology and lower prices like stiff competition.
Whatever Huawei does, I hope they do not create a silly invite system like OnePlus did with their phone. That hype got old real fast.
Source - WSJ
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Last month Huawei introduced the Honor 6 Plus, a follow-up device to the Honor 6 that was released earlier in the year. The Honor 6 Plus bumped up the screen size to a 5.5-inch display compared to the Honor 6′s 5.0-inch display. When initially released, Huawei was only making the device available in the Chinese market. Now, buyers outside of China have a chance to get the Honor 6 Plus for $399 thanks to Oppomart which is selling an unlocked version.
The $399 that you shell out for the Honor 6 Plus will get you a 16 GB version that does support 4G LTE. The main caveat is that you have to want a white phone as that is the only color that is currently available. Along with the 5.5-inch 1080p full HD screen and support for 4G LTE, Huawei gave the device an octa-core Kirin CPU running at 1.8 GHz, 3 GB of RAM, and the dual 8 MP camera setup particular to the Honor devices. Huawei also gave the device their Emotion UI on top of Android 4.4.
If you want to check out the Huawei Honor 6 Plus or even place an order, hit the source link to start the process.
Come comment on this article: Huawei Honor 6 Plus now available internationally
2014 was a great year for Android, so 2015 has a lot to live up to. A lot of great new stuff was released last year – like Android Wear and Android 5.0 – that have set the stage for what should be a very exciting year, and we’ve given our top 3 things that […]
The post Looking forward: What will we see from Android in 2015? appeared first on AndroidSPIN.