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Posts tagged ‘Asus’


Asus Announces Zenfone C for Malaysia


Asus has been on a Zenfone tear lately, with the Zenfone 2 and Zenfone Zoom recently announced at CES, as well as a Zenfone 2 mini recently leaking and the Zenfone 5 being introduced to the Indian market.  Now, the Taiwanese manufacturer is set to release a new C series of Zenfone in Malaysia.

The Zenfone C appears to be a slightly tweaked Zenfone 4, featuring a 4.5-inch FWGA IPS display, a 1.2GHz Intel Atom Z2520 processor, 1 GB of RAM, a 5MP rear camera, a 0.3 MP front-facing camera, 2100 mAh battery, 8GB of internal memory (micro SD expandable), and will run Android 4.4.

Asus is gunning hard for a larger piece of Android market share. Ever-ebullient chairman Jonney Shih is bullish about this year’s prospects, and continuing to invest in emerging markets is a big part of that. The Zenfone C will cater to the low-spec crowd while getting Asus phones into the hands of everyday consumers.

The Zenfone C is slated to be released in the coming days and will cost about USD $96 (349 Malaysian Ringgit).


Come comment on this article: Asus Announces Zenfone C for Malaysia


Next Asus smartwatch might last seven days on a single charge

ASUS Zenwatch-3

Speaking on Saturday, Jonney Shih, chariman of Asus, stated that this would be the year the company focuses on pushing its low-cost ZenFone smartphone range to the global market. He also let slip a few thoughts about the company’s successor to the excellent ZenWatch.

Shih hinted that Asus’ next smartwatch could be designed to last up to seven days on a single charge of its battery, a notable improvement over the current ZenWatch’s maximum of two days.

This battery saving likely won’t just come from a larger battery capacity, Asus may be planning to opt for a more energy efficient, lower performance processor next time and might be prepared to cut down or even ditch Android Wear in favour of a more efficient, simplified operating system. Exact hardware details weren’t given, but Asus looks to want to further differentiate itself from other high-end smartwatches by offering additional battery life.

“The ZenWatch is defined by us as a companion to a smartphone, and we think it still has a lot of room for improvement,”

“As a companion device, its central processing unit and operating system should be more simplified than the current version, so that I can use it for up to seven days on one charge, rather than for just two days.” – Jonney Shih, Asus

With Asus talking about a simplified OS, Samsung looking to push Tizen more heavily this year and LG rumored to be preparing its own WebOS powered smartwatch, Google’s Android Wear platform could end up being sidelined by custom built smartwatch operating systems in the future.

Back at the launch of the Asus ZenWatch last year, Shen also let slip that the second-generation ZenWatch is planned for Q3 2015. The smartwatch is said to feature SIM-card funcationality, allowing it to take calls without being tethered to a smartphone. Asus also has plans for two lost-cost “wrist-band like” devices targeted at the health and fitness market.


Nexus Player coming to a store near you on January 25th


The Google hockey puck looks to be sliding into your local brick-and-mortar store soon!

In a recent article by Gigaom, the website discussed various locations where the writing appears to be on the wall that January 25th will be the release date for the Nexus Player. This device, showcased by Google last year in October, will be bringing you Android TV straight to your television screen.

The wildfire started when intrepid internet shoppers noticed that online computer/parts/gadgets retailer Newegg had a listing for the Nexus Player. Newegg will allow you to pre-order the device for $99.99 USD, the same price offered on Google’s Play Store, with a release date of January 25th.


You can also pick up the Nexus Player gamepad from Newegg for the same price as Google’s Play Store listing ($39.99 USD). Both gadgets are manufactured by ASUS for Google.

Check the links below for the Newegg listings.

Newegg’s Nexus Player listing

Newegg’s Nexus Player Gamepad listing

Google Play Store > Nexus Player

Source: Gigaom

Come comment on this article: Nexus Player coming to a store near you on January 25th


Looking back at CES: Brands to watch out for in 2015

The heavy hitters in the American and European Android smartphone market didn’t have a great deal to say at CES 2015. Only LG released a big smartphone in the shape of the G Flex 2. We’ll see many more new smartphones in and around MWC, but there were some interesting moves from some lesser known names at CES this year. Alcatel, Asus, Lenovo, BLU, ZTE, the list goes on.

Let’s take a look at the different strategies they’re employing to try and get noticed in an increasingly crowded Android market.

Alcatel sets sights on States

We’ve seen steady progress from TCL, the Chinese manufacturer behind the Alcatel brand, and it has been a whole year since we wrote about Alcatel’s assault on mobile. It has continued to build the Alcatel Onetouch brand since then with a string of affordable budget and mid-range Android devices. Just before CES it unveiled a new smartwatch and the Pixi 3 line of smartphones. There was also news of a new e-commerce website to sell direct to the US public.


But that’s the not the extent of TCL’s play to enter the market Stateside, because it also has plans to rebuild the Palm brand it acquired as some kind of crowdsourced project. It looks like TCL believes a two-pronged attack might be the way forward and the brands will stay separate.

The crowdsourced idea for the Palm brand sounds an awful lot like Xiaomi’s philosophy and it has the potential to be very successful. Can TCL combine its existing budget credentials with a recognized brand, in the shape of Palm, and persuade people to buy in to the idea of designing a new smartphone?

BLU is all about budget

This lesser known brand is headquartered in Miami. It only popped up in 2009, but it has been doing quite well selling budget, unlocked phones in the Americas. BLU unleashed seven handsets at CES, all under $300. The specs aren’t going to wow you, but the prices might. The standout is the Vivo Air, a premium-looking phone that’s impressively slim at 5.1mm.

one life BLU

The strategy here is to reduce overheads as far as possible and undercut the competition. Some of BLU’s phones are re-badged versions from other manufacturers like Gionee. All their smartphones are sold unlocked through Amazon. The question is whether BLU can keep up the momentum when more budget OEMs, especially from China, move in next door.

Asus and Android

The Taiwanese manufacturer Asus has been a major PC vendor for years now. It joined the Open Handset Alliance in 2008, but its biggest success on the Android platform so far has been the Nexus 7. Asus built both models for Google. It has dabbled with its own tablets and smartphones and it started to look serious with last year’s Zenfone.

asus zenfone 2 first look a (19 of 19)

This year’s CES saw Asus announce the Zenfone 2 which is an impressive-looking, Lollipop smartphone with a really solid set of specs for just $200. There was also the Zenfone Zoom for anyone hankering for 3X optical zoom on their smartphone camera. The Asus strategy for Android looks much the same as its PC strategy – offer a solid experience at a budget price.

Lenovo is third

Already a major player in the PC and tablet market, after acquiring Motorola, Lenovo claimed the third spot in smartphones behind Samsung and Apple. The company showed off a couple of sexy mid-rangers, the P90 and the Vibe X2 Pro, at CES, but neither are aimed at the States.

lenovo vibe x2 pro

A number of Chinese manufacturers have been climbing the charts on the back of sales in China and other emerging markets, where the growth rate is still high, but cracking the US and Europe is a whole different prospect. The difference with Lenovo is Motorola. Google seemed to be guiding the Motorola brand back to success with a budget approach that should suit Lenovo.

Motorola may offer a route to success that the Lenovo brand couldn’t manage, and the company has deep enough pockets to make things very difficult for everyone else. It will be interesting to see what develops.

ZTE is a player

The ZTE Nubia Z7 is the new top of ZTE’s range, but it doesn’t look likely to get a release outside Asia. However, ZTE has plenty of bargain wares available across the globe and it seems to have found a home on Cricket in the States. The latest $200 release there is the Grand X Max+ which looks like a solid mid-range phablet. ZTE also showed off the Star 2 at CES.

ZTE Nubia Z7-13

We also named the ZTE SPro 2, Android projector, in our best of CES 2015.

Saygus says hello

A fresh new start-up that caught the eye at CES this year, Saygus is an American smartphone maker that’s throwing everything, but the kitchen sink into its debut super smartphone, the Saygus V2. It starts out gently with a 5-inch 1080p display with tiny bezels, a 2.5GHz Snapdragon 801, Adreno 330 GPU, and 3GB of RAM.


Then there’s a 21MP main camera with a 13MP selfie cam. 64GB of storage which can be boosted up to 320GB with two 128GB microSD cards. The removable battery is rated at 3100mAh. It has front-facing Harmon Kardon speakers. It’s also waterproof and has a premium aluminum and Kevlar body. There’s even a fingerprint scanner. It has all the makings of a cult classic. The Saygus strategy seems to be to listen to what hardcore Android fans want, which could definitely carve it out a profitable niche.

And the rest

We can’t cover everyone, but it’s worth mentioning that Huawei is still huge. There were no major announcements, but Huawei had more than a hundred different products on show at CES. It’s done well with the Honor and Ascend Mate lines, dropping the Huawei brand in Europe, but it still hasn’t cracked the US.

The Android scene, especially at the budget end of the market, has never been more competitive than it is right now.

Archos and Acer continued their budget lines at CES too. Acer’s Liquid Jade S looks like a decent mid-ranger. Xiaomi waited until a few days after CES to launch the Mi Note and Mi Note Pro, but they may never be released outside of China. There were also a number of hot players that didn’t really have an official presence at CES, such as OnePlus, which is expected to unveil two handsets sometime later this year.

The Android scene, especially at the budget end of the market, has never been more competitive than it is right now. It remains to be seen which strategy will reap the greatest rewards in 2015. Place your bets now.

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How would you change Google’s Nexus 7 (2013)?

Whenever you talk about a Google device, it’s hard to know where to assign credit: Google, or ASUS, the company actually building the thing in the first place. The second generation Nexus 7 may have cost $30 more than its $199 predecessor, but that cash seems to have all gone to make the hardware even better. When Brad Molen played with it, he said that it had an “incredible display” and “strong overall performance.” We figure that hundreds of thousands, if not millions, of you picked up one of these slates, so why not head across the Rubicon and into our forum to talk about your experiences?

Filed under: Tablets, ASUS, Google


Source: Engadget Product Forums


Android Authority this week

android authority handsome bastards

New devices, amazing technologies, lots of gadgets, some more useful than others. It was the week of CES, and, as always, it was a wild ride. The star of the show was LG’s curved G Flex 2, but a slew of other devices made their debut in Las Vegas. HTC brought the selfie-focused Desire 826, Lenovo launched several smartphones, ZTE had a nifty Android-powered projector, Sony introduced a new Smartwatch 3 model and a crazy expensive Android Walkman, Nvidia made a big fuss about its latest mobile chip, and, outside of CES, Samsung announced its newest mid-range smartphones. And that’s the biggest news – dozens of smaller companies announced everything from smart flower pots, to motorized belts, to self-driving vehicles.

Welcome to Android Authority this week.

Video roundup

Here’s Jayce’s video take on the events of the week.

Inside AA HQ

One of the reasons we love big shows like CES, MWC, and IFA is because they are some of the few times when AA members can get together. We talk online all the time, but there’s really nothing like meeting IRL for building the team and getting the creative juices flowing. Darcy, Derek, Andrew, Josh, Kev, and Lanh had a blast in Vegas, but they also worked hard to bring you quality coverage. For a big picture view of the week’s events, check out our roundups below, our CES 2015 tag page, and our YouTube channel.

Android Authority is podcasting again! This week’s Friday Debate included the first episode of AA’s new Friday Debate podcast, starring Josh, Kev, Lanh, and Andrew. The guys talked about a bit about themselves, and riffed on all the cool – and not so cool – stuff they saw at CES. We’re going for an audio-only format for now, but we could go video if we figure out how to bring you a great experience. Expect team AA members as regulars, talking about all things Android and more. Guests from throughout the industry will be joining us from time to time. We’re on YT for now, but we’ll get on other podcasting platforms soon. Let us know what topics would you like us to cover in our podcast!

As always, on our Sunday Giveaway, we put up for grabs a cool device. Today, it’s a G Watch R. Good luck!

The stuff you shouldn’t miss

Here are some interesting posts for your Sunday reading:

CES 2015

Top news of the week

And here are the top news in the Android world this week:



Lenovo Vibe Band VB 10-14


asus zenfone zoom first look aa (13 of 15)

G Flex 2

lg g flex first look aa (35 of 49)



Nvidia X1




htc desire 826 first look aa (31 of 43)

Sound off

We always want to hear your feedback. Whether it’s criticism or praise, feel free to tell us what you think about Android Authority’s content, design, and community. Comment here or get in touch with us on our social channels:

Happy Sunday!


CES takeaway: smartphones and tablets

asus zenfone 2 first look a (7 of 19)

If you missed our coverage of CES 2015, that’s okay! As the event is coming to a close, we thought we’d take this time to go through the week’s top stories and roundup the biggest smartphone and tablet announcements we saw at the trade show. There’s a lot to recap here, so let’s jump right in.


LG’s G Flex 2

LG’s early announcement of the  G Flex 2 was arguably the biggest announcement of CES 2015. LG’s first G Flex brought a ton of new features to the smartphone world, but it fell short in many critical areas. With the G Flex 2, it seems as though LG stepped up and really made this a device worth buying. It’s 5.5-inch 1080p curved screen, rear-facing 13MP camera and even the super attractive Flamenco Red color make it an overall killer device. What’s more, the G Flex 2 is the first smartphone on the market to tote the Snapdragon 810 processor.

Last year’s G Flex was really difficult to recommend to almost anyone, but this year’s iteration will definitely be one of the most interesting phones of the year, especially for those looking for something a bit more unique when it comes to form factor.

Read more:

The superphone/supercamera hybrid: Panasonic’s Lumix CM1

Panasonic was showing off their Lumix DMC-CM1 smartphone at CES, but it was announced at the tail end of last year. That didn’t seem to bother anyone though, because this camera smartphone can really pull its own weight. The phone itself has a 4.7-inch 1080p display, a Snapdragon 800 processor backed by 2GB of RAM, and it’s running Android 4.4 KitKat. But the phone isn’t the star of the show here, it’s the camera. Panasonic managed to throw on a huge 1-inch sensor, an f2.8 Leica lens and a 20MP sensor that truly makes for an amazing camera experience. To top it all off, there’s a smartphone attached to it? Sign us up.

When the device was originally announced, Panasonic made it very clear that this device was meant solely for the European market. Turns out it’s coming to the US on AT&T and T-Mobile to the tune of roughly $1,000 unlocked. It’s expensive, but we think it’ll be worth it for any photography lovers out there.

Read more:

The multimedia powerhouse: Saygus V2

The Saygus V2 (V squared) is probably one of the most talked about handsets to hit CES this year. It’s marketed as a true multimedia powerhouse that is perfect for anyone who values tons of storage and great speaker quality. The most notable feature of the phone is definitely that it can house up to 320GB of storage. No, the phone doesn’t have a massive hard drive. There’s 64GB of on-board storage, and two microSD card slots (maximum of 128GB each), equalling 320GB of storage. What’s more, the device features a removable 3100mAh battery, front-facing Harman Kardon speakers, a 5-inch 1080p screen and a Snapdragon 801 processor backed by 3GB of RAM.

This really is the phone for you if you’re into one of the best multimedia experiences you can get on a smartphone. We’ll have more to say about this device in our full review, but for now, we’re really excited about this device. Of course the fact that it is from an unknown handset maker might be a turn off for many folks, and it’s worth mentioning that no exact pricing has been announced just yet, though supposedly it will hit the hands of consumers in the next few months.

Read more:

Asus Zenfone 2: The first smartphone with 4GB of RAM

Moving along, Asus also had a pretty big keynote at CES with their announcement of two high-end devices, one of which being the Zenfone 2. This device is such a hit thanks to its premium build quality, customizable software and unbeatable price point. There are three different variations of the Zenfone 2, all of which are at different price points. The “middle” device (the one featured in the above video) features a 5.5-inch 1080p screen and 2GB of RAM. The lesser of the three versions has the same screen size, but with a resolution of 720p and with 2GB of RAM. This device will cost less than the other two. The most powerful of the bunch, while no pricing information is announced yet, features a 1080p display and a whopping 4GB of RAM.

The three devices will be available beginning in March starting at $199 unlocked. There are a lot more specifications to cover with these three iterations, so follow the links below for more information.

Read more:

Asus Zenfone Zoom

Asus also unveiled the Zenfone Zoom alongside the Zenfone 2. As the name suggests, the Zoom is a camera-centric smartphone with a 13MP camera and 3X optical zoom, optical image stabilization and a laser auto focus system. While the device is quite bulky, it’s not as bad as other camera-focused smartphones out there. Overall, the 5.5-inch 1080p display and the sturdy build quality should suffice for anyone looking for a great camera experience on their mobile phone.

The Zenfone Zoom will be available in Q2 of this year starting at $399.

Read more:

HTC’s budget-friendly Desire 826

The Desire 826 is HTC’s next iteration in the Desire 820 line. Sure, the HTC One M8 and M7 were terrific smartphones, but HTC has really put a ton of effort into their mid-rangers lately. Many Desire phones are even considered to be towards the high end of the mid-tier, and the 826 is no exception. Much like the rest of the Desire series, the 826 is either glossy or matte plastic (depending on the color combination), and two SIM slots, a vibrant 5.5-inch 1080p display, and a 64-bit Snapdragon 615 processor. The big story here is HTC’s decision to move the cameras around a bit. On the 826, there’s a 13MP rear-facing camera and a 4MP UltraPixel shooter, instead of the other way around like we see on a few other Desire devices. This seems to be a really nice phone so far, and we’re looking forward to putting it through its paces in our full review.

The Desire 826 will be available later this year for China and other Asian markets, with the potential to roll out to other markets.

Read more:

ZTE Nubia Z7

Last but not least, we have the ZTE Nubia Z7. Shown off alongside the Grand X Max+ and the Star 2 at CES, this is the most high-end device out of the three. It has a 5.5-inch QHD screen, a Snapdragon 801 processor, 3GB of RAM, a 3000mAh battery and 32GB of on-board storage. To be honest, there are very few compromises when it comes to this device. Unfortunately, it’s set right now as a China-only release, and there’s no word yet of the Z7 making its way out of Asia.

Read more:

The devices listed above aren’t the only smartphones unveiled at CES this year. If you’d like our full coverage on other recently-announced phones, check out the list below.


Fuhu’s television-sized kids “tablets”


Fuhu has released big tablets in the past, but none even close to this size. But at CES 2015, Fuhu announced some products to really expand their tablet lineup – 32, 43, 55 and 65-inch variants of their Big Tabs.

Fuhu is really pushing the “Internet of Things” movement, and would like their new Big Tab XL models to be the centerpiece of your home entertainment. There’s no mention of which version of Android these tablets are running, but the press release does say that they run “the latest Android software” and Fuhu’s groundbreaking Blue Morpho OS. All four of the new “tablets” will also double as televisions, which justifies the purchase a bit more. The two smallest models sport 1080p screens, 2GB of RAM and run on a NVIDIA Tegra K1 processor. The two biggest models both have 4K resolutions, 4GB of RAM and use NVIDIA’s new Tegra X1 chip. The tablets will go on sale sometime this year and will range in price from $699.99-$3,999.99.

Read more:

Arbor’s rugged Gladius 10 tablet


Arbor isn’t usually the name we think of when talking about Android devices, but the company has just announced the Gladius 10 rugged tablet. It’s meant specifically for warehousing, transportation, medical, and mobile point of sale applications.

The Gladius 10 features a 10.1-inch TFT LCD display with 1280×800 resolution with a Corning Gorilla Glass 2 coating. It also brings a MediaTek MTK8392 Octa-core Cortex A7 CPU, a Quad-core ARM Mali 3D GPU, 2GB of RAM, optional barcode scanner, a 13MP rear-facing camera, 2MP front-facing camera and a dual-SIM card slot. On top of these already decent specifications, the tablet is also rated with IP65 protection, and meets the U.S. Military’s 810G standard for drops and other hazards. There’s no mention of the battery capacity in the release, but Arbor is quoting the tablet to have up to 10 hours of battery life.

The Gladius 10 seems like a decent tablet so far, until we get to the price. The tablet will go on sale in May of 2015 for $1,030, and can be customized to the user’s preferences.

Read more:

Archos 80b Helium tablet


Archos recently announced their new 80b Helium tablet, a 4G LTE-capable budget tablet for less than $150. Details are pretty scarce when it comes to this one, but we’ll definitely keep an eye out for more details. So far, though, a 4G-capable tablet for under $150 is bound to be a big seller.

Read more:

As much as people might want to disagree, I thought this year’s CES offered up a decent amount when it came to smartphones. We haven’t seen anything truly groundbreaking with smartphones in the past few days, but that surely doesn’t mean it was a bad CES. There are a few devices that are getting me excited, though.

First of all, I really like what LG is doing with the G Flex 2. It’s smaller, prettier and has specs that might give some other flagships a run for its money. LG hasn’t really had the reputation to skimp on their devices’ internals, and this year is no exception. It’s great to see them focusing hard on a smartphone that isn’t their “flagship,” and I really think more companies need to adopt that trend.

lg g flex first look aa (3 of 49)

Other than the G Flex 2, of course I’m going to love the Lumix CM1… and I think you’d be crazy not to. It’s a relatively high-end device on it’s own, only with a super powerful camera on its back. Speaking of devices with cameras strapped to the back, the Zenfone Zoom isn’t half bad either. Remember when the Galaxy S4 Zoom launched? It seems like Samsung didn’t even try to make the phone compact in the slightest. We’ve absolutely come a long way since then… the Lumix CM1 and Zenfone Zoom are actually viable options for folks who want to take photography a little bit more seriously.

One device that stuck out in particular was the 65-inch Fuhu Big Tab. It’s an interesting concept, and makes me feel a little bit more like I’m living in the future.

CES 2015 wasn’t a year that pushed any boundaries with smartphones or tablets, but it was a trade show that needed to happen.

A tablet that doubles as a television… with a 4K display… and NVIDIA’s new Tegra X1 processor? Awesome. What’s not as awesome is the price, though. When the devices launch, prices will likely hover around the $700-$4,000 range. Prices aside though, while there likely isn’t a huge market for devices like this, the concept is still very intriguing.

CES 2015 wasn’t a year that pushed any boundaries with smartphones or tablets, but it was a trade show that needed to happen. A few companies bumped up the specs of their devices, sure, but we all knew these progressions would come in time. While 4GB of RAM, 320GB of storage, or even QHD displays on more affordable handsets are great, we all knew these were going to happen eventually. So, I’m not too upset or excited about this year’s CES, it has just made me more excited for what’s to come in 2015.

What were your most favorite/least favorite smartphones and tablets from the trade show this year? Did you think this was a particularly good or bad year for mobile devices? Let us know your thoughts in the comments!


ASUS ZenPhone Zoom announced at CES 2015


To complete the ASUS saga today, we have the ZenPhone Zoom. The optical zoom was announced at three days ago on YouTube.

There isn’t much about this phone yet. We have Android Lollipop, 5.5″ display, 13 MP back camera with 3x optical zoom and a 5 MP front camera.

By the sounds of it, we have the ZenPhone 2 with optical zoom. ASUS didn’t share the chipset paired with the the ZenPhone Zoom, or much else about it actually.

The 3x optical zoom lens only renders the ZenPhone Zoom at a modest 11.95 mm. This is a big improvement over Samsung’s optical zoom offerings that are about twice as thick.

ASUS is hoping to offer the Zoom for $399 in Q2.

Engadget | Android Central×90.html

CES 2015 Coverage Sponsored By:

The post ASUS ZenPhone Zoom announced at CES 2015 appeared first on AndroidGuys.


CES 2015 ASUS press event kicks things off with announcement of ZenFone 2 and ZenFone Zoom

And we’re off! Press day at CES 2015 has officially begun today, where most of the big announcements are made, and one of the first to happen is the CES 2015 ASUS press event. The big announcements from ASUS today include two new flagship devices, most notably the Zenfone 2 and the Zenfone Zoom. Kicking things […]

The post CES 2015 ASUS press event kicks things off with announcement of ZenFone 2 and ZenFone Zoom appeared first on AndroidSPIN.


Jonney Shih unveils ASUS’ newest flagship, the Zenfone 2



For the past month, ASUS has been heavily teasing its newest line of flagship devices, promising their debut at CES 2015. Just a few minutes ago, they did just that, and introduced the world to the ASUS Zenfone 2.

Of all the newest specs this smartphone has to offer, the biggest attention-grabber is that this is the first mobile device to feature 4GB of RAM. That’s right, we’ve finally crossed that threshold and will be putting those 64-bit CPUs to good use. The RAM will be dual-channel, giving the smartphone a 2x increase in performance.

Shih meticulously dived into all of the newest features and specifications of the Zenfone 2. As mentioned above, this smartphone will come with 4GB of RAM, which will be managed by a 64-bit, 2.3 GHz Super Quad Core Intel Atom Z3580. This processor, Shih claims, delivers 2x-3x better performance than the Cortex 853. As far as the display, it is a standard 1080p Full HD IPS at 5.5 inches.

In terms of battery power, the Zenfone will be packing a 3000mAh battery. The best news related to this is that ASUS claims it will charge from 0% to 60% in a mere 39 minutes.


Another main focus of Shih’s was the camera technology of the Zenfone 2. This makes sense as the new camera technology had been the main focus of many of the device teases leading up to CES 2015. The Zenfone 2 will be sporting a 13MP shooter on the back with a dual-tone LED flash and a 5MP camera for the front side. These two cameras will also be featuring ASUS’ PixelMaster tech.

The PixelMaster technology is showcasing some very decent abilities. One of its best attributes is its low light mode, which will allow for a 400% increase in brightness while in low light settings. Additionally, Shih claimed that PixelMaster will be delivering the world’s best backlight photos with its HDR mode.

On the software side, photos will go through a real-time Beautification enhancement. Accompanying that is ASUS’ Creative Studio, which will allow you to alter your photos before you send them off to your social media of choice.

Another important topic covered on the software side was ASUS’ ZenUI. Perhaps taking a note from CyanogenMod’s playbook, the newest ZenUI will bring a lot of personalization, including the ability to customize your phone with themes and icons. This interface will be, of course, sitting atop Android 5.0 Lollipop.

On the matter of aesthetics, ASUS is really offering a brilliant selection of colors, as well as some color themes it calls Transfusion series and Illusion Series. Variety is the spice of life and these definitely look great.

Finally, what is all of this going to cost you? How about a low price of $199 USD! Though, this may not be for the model that has 4GB of RAM, so the devil will be in the details on this one.

To continue following Talk Android’s coverage of CES 2015, click here. To read ASUS’ press release following its CES 2015 presentation, go here.


Come comment on this article: Jonney Shih unveils ASUS’ newest flagship, the Zenfone 2


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