Privacy Mode under testing by Netflix, may or may not become a Feature
One might think the a “privacy mode” would be a dirty thing. Maybe Netflix is gearing up for a new adult content section that is password protected and blocked from others seeing what you have been watching. That is not the case. However, Netflix is working on a “privacy mode” that will let you sneak in and secretly watch keeping up with the Kardashians and leave no trace that you spent your Sunday watching Kim instead of Football.
“At Netflix we continuously test new things. In this case, we are testing a feature in which a user watching a movie or TV show can choose to view in “Privacy Mode.” Choosing that option means the program will not appear in your viewing activity log, nor will it be used to determine recommendations about what you should watch in the future.”
The bigger factor that I think is a bit more exciting is that privacy mode viewing won’t turn around and influence your recommendations from Netflix on your account. IT will also block the sharing of said titles to your Facebook friends too.
They say the feature is being tested right now across all of Netflix’s markets and could go on for a few months. Sadly, not every user out there will have access to the feature. I know I didn’t find it anywhere on any device or TV box in my house. Edwards also made sure to mention that the Privacy mode function may or may not ever make it to a general roll-out for everyone. It all depends on how well it performs in the testing phase. I would suggest that you all cruise through your Netflix accounts and see if you have access to it or not. If you do, be sure to use it and make it worth wild. I wouldn’t mind seeing this feature for general consumption, assuming it works.
Source: Gigaom
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